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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
Essentials
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Cheerwine
704 Shop x City of Charlotte
704 Shop x Charlotte 49ers
704 Shop x Autism Charlotte
704 Shop x Method
Final Stock
Fact Friday
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704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
$ 125.00
Quick view
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
$ 125.00
Quick view
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
$ 130.00
Quick view
704 Shop Process™ Curved Hem Light-Weight Hoodie - Ocean (Unisex)
$ 95.00
Quick view
704 Shop Process™ Curved Hem Light-Weight Hoodie - Aqua Mint
$ 95.00
Quick view
704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)
$ 42.00
Quick view
704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)
$ 42.00
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Tiger Camo/White
from $ 80.00
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
from $ 80.00
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Black (Unisex)
from $ 80.00
Sold Out
704 Shop x City of Charlotte Candy Cane Crown Hoodie - Garland/Multi (Unisex)
from $ 80.00
Sold Out
704 Shop x City of Charlotte Candy Cane Crown Hoodie - Licorice/Multi (Unisex)
from $ 80.00
Quick view
704 Shop Golden Hour Tee - Natural/Multi (Unisex)
from $ 35.00
Quick view
704 Shop QC Football Tee - Blue (Unisex)
from $ 35.00
Quick view
704 Shop Seven Ohhh Four Liquified Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop 704 Panther Logo Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop Game Time Tee - Heather Gray (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte in the 70's Tee - Athletic Heather (Unisex)
$ 35.00
Sold Out
704 Shop x City of Charlotte - Candy Cane Crown Longsleeve Tee - Licorice/Multi (Unisex)
from $ 38.00
Sold Out
704 Shop x City of Charlotte - Candy Cane Crown Tee - Holly/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte - Candy Cane Crown Tee - Rudolph/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte - Candy Cane Crown Tee - Licorice/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop Space Ball Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop Chicken & Gasoline Tee - Heather Gray/Multi (Unisex)
from $ 35.00
Quick view
City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)
from $ 35.00
Quick view
704 Shop I Want My CLT - Infinity/Purple (Unisex)
from $ 35.00
Quick view
704 Shop I Want My CLT Tee - Heavy Metal/Teal (Unisex)
from $ 35.00
Quick view
704 Shop Retro Skyline Hoodie - Alpine Green (Unisex)
from $ 80.00
Quick view
704 Shop Retro Skyline Hoodie - Saddle (Unisex)
from $ 80.00
Quick view
704 Shop Retro Skyline Tee - Heather Gray/Natural (Unisex)
from $ 35.00
Quick view
704 Shop Retro Skyline Tee - Midnight Navy (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Triple Black (Unisex)
$ 125.00
Sold Out
704 Shop Heart & Soul Logo Hoodie - Saddle/Multi (Unisex)
from $ 80.00
Quick view
704 Shop Process™ Bleached Contrast Beanie - Raven (Unisex)
$ 35.00
Quick view
704 Shop Process™ Bleached Contrast Beanie - Sleet (Unisex)
$ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Purple/White (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Orbit Tee - Purple/Teal (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Orbit Tee - Black/Teal (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Teal/White (Unisex)
from $ 35.00
Quick view
704 Shop Process™ Jacquard Charlotte Sweater - Camo
$ 95.00
Quick view
704 Shop Process™ Jacquard Charlotte Sweater - Gray/Black
$ 95.00
Quick view
704 Shop Process™ 704 Logo Houndstooth Crew Neck - Black (Unisex)
$ 85.00
Quick view
704 Shop Combined Forces Tee - Black/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop Queen City Hoops Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop From the Grave Logo Tee - Black/Multi (Unisex)
$ 35.00
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704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 500 GSM Cotton
Garment Dyed
Crystal Washed
Double-layered Hood
Embroidered Laurel Logo
Fits True to Size - See Size Chart Below for Exact Measurements
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.75 in
25.25 in
25.75 in
26.25 in
26.75 in
27.25 in
27.75 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
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704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 500 GSM Cotton
Garment Dyed
Crystal Washed
Double-layered Hood
Embroidered Laurel Logo
Fits True to Size - See Size Chart Below for Exact Measurements
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.75 in
25.25 in
25.75 in
26.25 in
26.75 in
27.25 in
27.75 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
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704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
Regular price
$ 130.00
Save $ -130.00
100% 500 GSM Cotton
Garment Dyed
Crystal Washed
Double-layered Hood
Full-Zip Metal Zipper
Embroidered Laurel Logo
Fits True to Size - See Size Chart Below for Exact Measurements
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.75 in
25.25 in
25.75 in
26.25 in
26.75 in
27.25 in
27.75 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
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704 Shop Process™ Curved Hem Light-Weight Hoodie - Ocean (Unisex)
Regular price
$ 95.00
Save $ -95.00
Curved, split hem
Slightly elongated back
Wash on delicate cycle, hang dry
Fits True to size
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704 Shop Process™ Curved Hem Light-Weight Hoodie - Aqua Mint
Regular price
$ 95.00
Save $ -95.00
Curved, split hem
Slightly elongated back
Wash on delicate cycle, hang dry
Fits True to size
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704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)
Regular price
$ 42.00
Save $ -42.00
230 GSM 100% Cotton 
Pigment dyed and washed for vintage meets new feel
Superior softness and durability
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)
Regular price
$ 42.00
Save $ -42.00
230 GSM 100% Cotton 
Pigment dyed and washed for vintage meets new feel
Superior softness and durability
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop x City of Charlotte Official Crown Hoodie - Tiger Camo/White
Regular price
$ 80.00
Save $ -80.00
10 oz Cotton/Polyester Fleece 
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
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704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
Regular price
$ 80.00
Save $ -80.00
10 oz Cotton/Polyester Fleece 
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
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704 Shop x City of Charlotte Official Crown Hoodie - Black (Unisex)
Regular price
$ 80.00
Save $ -80.00
10 oz Cotton/Polyester Fleece 
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
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704 Shop Golden Hour Tee - Natural/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz Mid-weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop QC Football Tee - Blue (Unisex)
Regular price
$ 35.00
Save $ -35.00
Triblend 50% cotton, 25% polyester, 25% rayon unisex shirt
Machine Wash Cold, Hang Dry
Fits true to size
"Close (esc)"
704 Shop Seven Ohhh Four Liquified Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop 704 Panther Logo Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz Mid-weight cotton
Fits true to size
Machine wash cold, Hang dry
"Close (esc)"
704 Shop Game Time Tee - Heather Gray (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte in the 70's Tee - Athletic Heather (Unisex)
Regular price
$ 35.00
Save $ -35.00
52% Cotton, 48% Polyester
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Chicken & Gasoline Tee - Heather Gray/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop I Want My CLT - Infinity/Purple (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester 
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop I Want My CLT Tee - Heavy Metal/Teal (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Retro Skyline Hoodie - Alpine Green (Unisex)
Regular price
$ 80.00
Save $ -80.00
10 oz Cotton/Polyester Fleece 
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
"Close (esc)"
704 Shop Retro Skyline Hoodie - Saddle (Unisex)
Regular price
$ 83.00
Save $ -83.00
10 oz Cotton/Polyester Fleece 
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
"Close (esc)"
704 Shop Retro Skyline Tee - Heather Gray/Natural (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Retro Skyline Tee - Midnight Navy (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Triple Black (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Embroidered City of Charlotte Official Crowns across entire fabric
Metal Tipped Drawstrings
Ribbed Contrast Kangaroo Pouch 
Fits True to Size
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23 in
24 in
25 in
25.75 in
26.5 in
27.25 in
28 in
Chest Width
19 in
20 in
21 in
22 in
23 in
24 in
25 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
"Close (esc)"
704 Shop Process™ Bleached Contrast Beanie - Raven (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% Ribbed Cotton
Bleached Contrast Interior
One Size Fits Most
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704 Shop Process™ Bleached Contrast Beanie - Sleet (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% Ribbed Cotton
Bleached Contrast Interior
One Size Fits Most
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704 Shop x City of Charlotte Official Crown Tee - Purple/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Orbit Tee - Purple/Teal (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Orbit Tee - Black/Teal (Unisex)
Regular price
$ 35.00
Save $ -35.00
100 % 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Teal/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ Jacquard Charlotte Sweater - Camo
Regular price
$ 95.00
Save $ -95.00
Ultra soft 49% Viscose, 27% Poly, 23% Nylon Blend
Jacquard Custom Camo Design
Contrast Neck, sleeve opening and bottom hem
"Charlotte" Jacquard Style Knit Wordmark
Machine Wash Cold, Lay Flat to Dry
Slightly Oversized Fit - See Size Chart below
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24 in
24.375 in
24.75 in
25.025 in
25.5 in
25.75 in
26.25 in
Chest Width
20.5 in
21.25 in
22 in
22.75 in
23.5 in
24.25 in
25 in
Back Length
26 in
26.75 in
27.5 in
28.25 in
29 in
29.75 in
30.5 in
"Close (esc)"
704 Shop Process™ Jacquard Charlotte Sweater - Gray/Black
Regular price
$ 95.00
Save $ -95.00
Ultra soft 49% Viscose, 27% Poly, 23% Nylon Blend
"Charlotte" Jacquard Style Knit Wordmark
Machine Wash Cold, Lay Flat to Dry
Slightly Oversized Fit - See Size Chart below
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24 in
24.375 in
24.75 in
25.025 in
25.5 in
25.75 in
26.25 in
Chest Width
20.5 in
21.25 in
22 in
22.75 in
23.5 in
24.25 in
25 in
Back Length
26 in
26.75 in
27.5 in
28.25 in
29 in
29.75 in
30.5 in
"Close (esc)"
704 Shop Process™ 704 Logo Houndstooth Crew Neck - Black (Unisex)
Regular price
$ 85.00
Save $ -85.00
100% 320 GSM Cotton
Applique Twill 704 Logo Application
Houndstooth neck collar
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Combined Forces Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
220 GSM 100% Cotton
Fits true to size 
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop From the Grave Logo Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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