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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Charlotte FC
704 Shop x Charlotte 49ers
704 Shop x City of Charlotte
704 Shop x Cheerwine
704 Shop x Autism Charlotte
704 Shop x KinderMourn
Final Stock
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269 products
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704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)
from $ 80.00
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704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
$ 95.00
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704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
$ 125.00
Sold Out
704 Shop x City of Charlotte Official Crown Tee - Lagoon/Black (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)
$ 55.00
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704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Black/White (Unisex)
$ 55.00
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704 Shop Process™ Side Dyed Laurel Logo Tee - Scuba/Mulberry Purple (Unisex)
$ 60.00
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704 Shop Process™ Side Dyed Laurel Logo Tee - Black/Dresden (Unisex)
$ 60.00
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704 Shop x Charlotte 49ers Process™ Side Dyed All-In C Tee - White/Green (Unisex)
$ 60.00
Sold Out
704 Shop x Charlotte 49ers Process™ Wave Crew Neck Sweatshirt - Green/Multi (Unisex)
$ 85.00
Quick view
704 Shop Process™ Wave Crew Neck Sweatshirt - Dresden/Multi (Unisex)
$ 85.00
Sold Out
704 Shop Process™ Wave Crew Neck Sweatshirt - Ceramic/Multi (Unisex)
$ 85.00
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704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
$ 55.00
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704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
$ 55.00
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704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
$ 75.00
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704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
$ 75.00
Sold Out
704 Shop x Charlotte 49ers Process™ Collegiate Satin Jacket - Gold/Multi (Unisex)
$ 145.00
Sold Out
704 Shop x Charlotte 49ers Process™ Collegiate Satin Jacket - Green/Multi (Unisex)
$ 145.00
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704 Shop x Charlotte 49ers Process™ Crystal Washed Day Pant - Green/White (Unisex)
$ 125.00
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704 Shop x Charlotte 49ers Process™ Crystal Washed Quarter Zip - Green/White (Unisex)
$ 125.00
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704 Shop x Charlotte 49ers Process™ Raw Edge Tee - Green/White (Unisex)
$ 45.00
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704 Shop Seven Ohhh Fore Golf Tee (Unisex)
from $ 35.00
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704 Shop Black Fury Tee - Black (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Tee - Walnut/White (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Powder/White (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Eucalyptus/White (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Bone/White (Unisex)
from $ 35.00
Quick view
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop CLT Panther Tee - Black/Multi (Unisex)
from $ 35.00
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704 Shop x Charlotte 49ers - Norm Football Tee - Heather Gray (Unisex)
from $ 38.00
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704 Shop x Charlotte 49ers - Norm Football Tee - Green (Unisex)
from $ 38.00
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704 Shop x Charlotte 49ers - 704 Logo Gold Standard Tee (Unisex)
from $ 38.00
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704 Shop Charlotte Arc Liquid Gold Tee - Green/Gold (Unisex)
from $ 38.00
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704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Natural (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Cobalt (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Black (Unisex)
from $ 35.00
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704 Shop Process™ Tie-Dye Premium Sweater - Skyride/White (Unisex)
$ 110.00
Quick view
704 Shop Process™ Tie-Dye Premium Sweater - Black/White (Unisex)
$ 110.00
Sold Out
704 Shop x Charlotte 49ers Process™ Performance Curved Hem All-In C Hoodie - Black/Multi (Unisex)
$ 95.00
Quick view
704 Shop Process™ Curved Hem Performance Logo Hoodie - Black/White (Unisex)
$ 95.00
Quick view
704 Shop Process™ Curved Hem Performance Logo Hoodie - Dresden/Black (Unisex)
$ 95.00
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704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
Regular price
$ 95.00
Save $ -95.00
100% 450 GSM Cotton
Heavy Enzyme Washed for Softness
Contrast Interior Panel
Double-Density Classic 704 Logo Embroidery on Left Hip
Button Enclosure on Rear Pocket
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Inseam
30.75"
30.75"
30.75"
30.75"
30.75"
30.75"
30.75"
Waist
26-28"
28-30"
30-32"
32-34"
34-36"
36-38"
38-40"
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704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Heavy Enzyme Washed for Softness
Contrast Hood, Cuffs, and Bottom Hem
Double-Density Classic 704 Logo Embroidery on Left Chest
Double-layered Hood
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
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704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Black/White (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
All Over Screen Printed Official Crown Pattern
Enzyme Washed
Ribbed Neck
Fits True to Size - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Side Dyed Laurel Logo Tee - Scuba/Mulberry Purple (Unisex)
Regular price
$ 60.00
Save $ -60.00
230 GSM 100% Cotton
Custom Tie Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Laurel Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Side Dyed Laurel Logo Tee - Black/Dresden (Unisex)
Regular price
$ 60.00
Save $ -60.00
230 GSM 100% Cotton
Custom Tie Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Laurel Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop x Charlotte 49ers Process™ Side Dyed All-In C Tee - White/Green (Unisex)
Regular price
$ 60.00
Save $ -60.00
100% 230 GSM Cotton
Custom Tie-Dyed
Enzyme Washed
Enlarged Ribbed Collar
Officially Licensed with the Charlotte 49ers
Fits True to Size - see size chart below for exact measurements
Machine Wash Cold Separately, Hang Dry
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704 Shop Process™ Wave Crew Neck Sweatshirt - Dresden/Multi (Unisex)
Regular price
$ 85.00
Save $ -85.00
380 GSM 100% Cotton
Embroidered Laurel 704 Logo on Left Chest
Ribbed collar, Sleeve cuffs, and Bottom Hem
Fits True to Size - See Size Chart Below for exact measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25 in
25.5 in
26 in
26.5 in
27 in
27.5 in
28 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25 in
26 in
27 in
28 in
29 in
30 in
31 in
 
"Close (esc)"
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
Regular price
$ 55.00
Save $ -55.00
100% 230 GSM Cotton
Enzyme Washed 
Screen Printed 704 Logo on Front Chest
Contrast Neck Taping
Dip Dyed to Create Gradient Effect
Enlarged Ribbed Collar
Fits True to Size - See Size Chart for Exact Measurements
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
Regular price
$ 55.00
Save $ -55.00
100% 230 GSM Cotton
Enzyme Washed 
Screen Printed 704 Logo on Front Chest
Contrast Neck Taping
Dip Dyed to Create Gradient Effect
Enlarged Ribbed Collar
Fits True to Size - See Size Chart for Exact Measurements
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
 
"Close (esc)"
704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
Regular price
$ 75.00
Save $ -75.00
Relaxed fit mesh
Lined pockets
Applique details
Embroidered 704 Logo
Metal tipped drawstrings
Fully lined
Fits True to Size, Above the Knee
SIZE
XS
S
M
L
XL
2XL
3XL
Waist
28-30"
30-31"
32-33"
34-35"
36-37"
38-39"
40-41"
Inseam
7.25"
7.37"
7.5"
7.67"
7.75"
7.87"
8"
"Close (esc)"
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
Regular price
$ 75.00
Save $ -75.00
Relaxed fit mesh
Lined pockets
Applique details
Embroidered 704 Logo
Metal tipped drawstrings
Fully lined
Fits True to Size, Above the Knee
SIZE
XS
S
M
L
XL
2XL
3XL
Waist
28-30"
30-31"
32-33"
34-35"
36-37"
38-39"
40-41"
Inseam
7.25"
7.37"
7.5"
7.67"
7.75"
7.87"
8"
"Close (esc)"
704 Shop x Charlotte 49ers Process™ Crystal Washed Day Pant - Green/White (Unisex)
Regular price
$ 125.00
Save $ -125.00
310 GSM 95% Cotton, 5% Spandex
Garment Dyed
Crystal Washed for Superior Softness
Premium Tackle Twill All-In C with Merrowed Edge Patch 
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Separately. Hang Dry
Officially Licensed with Charlotte Athletics
SIZE
XS
S
M
L
XL
2XL
3XL
Waist Size
28 in
30 in
32 in
34 in
36 in
38 in
40 in
Inseam
30 in
30 in
30 in
30 in
30 in
30. in
30 in
"Close (esc)"
704 Shop x Charlotte 49ers Process™ Crystal Washed Quarter Zip - Green/White (Unisex)
Regular price
$ 125.00
Save $ -125.00
310 GSM 95% Cotton, 5% Spandex
Garment Dyed
Crystal Washed for Superior Softness
Premium Tackle Twill All-In C with Merrowed Edge Patch 
Tonal 704 Logo Embroidery
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Separately. Hang Dry
Officially Licensed with Charlotte Athletics
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25 in
25.5 in
26 in
26.5 in
27 in
27.5 in
28 in
Chest Width
19 in
20 in
21 in
22 in
23 in
24 in
25 in
Back Length
25 in
26 in
27 in
27.75 in
28.5 in
29.25 in
29.75 in
"Close (esc)"
704 Shop x Charlotte 49ers Process™ Raw Edge Tee - Green/White (Unisex)
Regular price
$ 45.00
Save $ -45.00
215 GSM 100% Cotton
Garment Dyed
Vintage Washed
Raw Edge Bottom Hem
Fits Slightly Oversized - See Size Chart for Exact Measurements
Premium Tackle Twill All-In C with Merrowed Edge
Machine Wash Cold, Separately. Hang Dry
Officially Licensed with Charlotte Athletics
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27.5 in
28.25 in
29 in
29.75 in
30.25 in
"Close (esc)"
704 Shop Seven Ohhh Fore Golf Tee (Unisex)
Regular price
$ 37.00
Save $ -37.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Black Fury Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Walnut/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Powder/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Eucalyptus/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Bone/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop CLT Panther Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x Charlotte 49ers - Norm Football Tee - Heather Gray (Unisex)
Regular price
$ 38.00
Save $ -38.00
60% Polyester, 40% Cotton
Officially Licensed with Charlotte Athletics
Athletic Fit, if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x Charlotte 49ers - Norm Football Tee - Green (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Cotton
Officially Licensed
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x Charlotte 49ers - 704 Logo Gold Standard Tee (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Cotton
Officially Licensed with Charlotte Athletics
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Arc Liquid Gold Tee - Green/Gold (Unisex)
Regular price
$ 38.00
Save $ -38.00
• 100% 5.3 oz mid-weight cotton 
• Fits true to size
• Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Natural (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with City of Charlotte Design team.
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte Design team. 
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ Tie-Dye Premium Sweater - Skyride/White (Unisex)
Regular price
$ 110.00
Save $ -110.00
100% Cotton 
Enlarged Collar 
Custom Dyed - Each piece is completely unique
Embroidered 704 Laurel Logo on Left Chest
Fits True to Size - Size Up for Oversized Fit - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23.625 in
24 in
24.75 in
24.375 in
25.5 in
25.5 in
25.875 in
Chest Width
19.75 in
20.5 in
21.25 in
22 in
22.75 in
23.5 in
24.25 in
Back Length
25.25 in
26 in
26.75 in
27.5 in
28.25 in
29 in
29.75 in
"Close (esc)"
704 Shop Process™ Tie-Dye Premium Sweater - Black/White (Unisex)
Regular price
$ 110.00
Save $ -110.00
100% Cotton 
Enlarged Collar 
Custom Dyed - Each piece is completely unique
Embroidered 704 Laurel Logo on Left Chest
Fits True to Size - Size Up for Oversized Fit - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23.625 in
24 in
24.75 in
24.375 in
25.5 in
25.5 in
25.875 in
Chest Width
19.75 in
20.5 in
21.25 in
22 in
22.75 in
23.5 in
24.25 in
Back Length
25.25 in
26 in
26.75 in
27.5 in
28.25 in
29 in
29.75 in
"Close (esc)"
704 Shop Process™ Curved Hem Performance Logo Hoodie - Black/White (Unisex)
Regular price
$ 95.00
Save $ -95.00
260 GSM 50% Rayon, 45% Polyester, 5% Spandex
Athletic Fit - see size chart below for measurements
Double layered hood
Side Split Hem
Rounded hem with slightly elongated back panel
Machine Wash Cold, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25.75 in
26.75 in
27.75 in
28.5 in
29.25 in
30 in
30.75 in
Chest Width
18 in
19 in
20 in
21 in
22 in
23 in
24 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
"Close (esc)"
704 Shop Process™ Curved Hem Performance Logo Hoodie - Dresden/Black (Unisex)
Regular price
$ 95.00
Save $ -95.00
260 GSM 50% Rayon, 45% Polyester, 5% Spandex
Athletic Fit - see size chart below for measurements
Double layered hood
Side Split Hem
Rounded hem with slightly elongated back panel
Machine Wash Cold, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25.75 in
26.75 in
27.75 in
28.5 in
29.25 in
30 in
30.75 in
Chest Width
18 in
19 in
20 in
21 in
22 in
23 in
24 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
"Close (esc)"
"Close (esc)"
