Shop 704 Shop x Cheerwine

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

704 Shop x Cheerwine
Shop Look
Official Crown Store
Shop City of Charlotte x 704 Shop

Newest Releases

Quick view
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
$ 125.00
Quick view
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
$ 125.00
Quick view
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
$ 130.00
Quick view
704 Shop Process™ Summit Jacket - Multi (Unisex)
704 Shop Process™ Summit Jacket - Multi (Unisex)
$ 145.00
Quick view
704 Shop Process™ Laurel Logo Striped Painter Hat
704 Shop Process™ Laurel Logo Striped Painter Hat
$ 35.00
Quick view
704 Shop Process™ Laurel Logo Workmans Hat
704 Shop Process™ Laurel Logo Workmans Hat
$ 35.00
Quick view
704 Shop Process™ Curved Hem Light-Weight Hoodie - Ocean (Unisex)
704 Shop Process™ Curved Hem Light-Weight Hoodie - Ocean (Unisex)
$ 95.00
Quick view
704 Shop Process™ Curved Hem Light-Weight Hoodie - Aqua Mint
704 Shop Process™ Curved Hem Light-Weight Hoodie - Aqua Mint
$ 95.00
Quick view
704 Shop Seven Ohhh Four Liquified Tee - Black (Unisex)
704 Shop Seven Ohhh Four Liquified Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop QC Football Tee - Blue (Unisex)
704 Shop QC Football Tee - Blue (Unisex)
from $ 35.00
Quick view
704 Shop Skeleton Queen Tee - Black (Unisex)
704 Shop Skeleton Queen Tee - Black (Unisex)
from $ 35.00
Sold Out
704 Shop Skeleton Queen Cropped Sweatshirt - Black (Women's)
704 Shop Skeleton Queen Cropped Sweatshirt - Black (Women's)
from $ 65.00
Sold Out
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
$ 35.00
Quick view
704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland
$ 75.00
Quick view
704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo
$ 75.00
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Tiger Camo/White
704 Shop x City of Charlotte Official Crown Hoodie - Tiger Camo/White
from $ 80.00
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
from $ 80.00
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Black (Unisex)
704 Shop x City of Charlotte Official Crown Hoodie - Black (Unisex)
from $ 80.00
Quick view
704 Shop Charlotte in the 70's Tee - Athletic Heather (Unisex)
704 Shop Charlotte in the 70's Tee - Athletic Heather (Unisex)
$ 35.00
Sold Out
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
$ 45.00
View all
View all
160 products

704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)

$ 125.00 Save $ -125.00
  • 100% 500 GSM Cotton
  • Garment Dyed
  • Crystal Washed
  • Double-layered Hood
  • Embroidered Laurel Logo
  • Fits True to Size - See Size Chart Below for Exact Measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 24.75 in 25.25 in 25.75 in 26.25 in 26.75 in 27.25 in 27.75 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.5 in 27.5 in 28.5 in 29.5 in 30.5 in 31.5 in
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - India Ink (Unisex)

704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)

$ 125.00 Save $ -125.00
  • 100% 500 GSM Cotton
  • Garment Dyed
  • Crystal Washed
  • Double-layered Hood
  • Embroidered Laurel Logo
  • Fits True to Size - See Size Chart Below for Exact Measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 24.75 in 25.25 in 25.75 in 26.25 in 26.75 in 27.25 in 27.75 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.5 in 27.5 in 28.5 in 29.5 in 30.5 in 31.5 in
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)
704 Shop Process™ Crystal Washed Classic Hoodie - White Pepper (Unisex)

704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)

$ 130.00 Save $ -130.00
  • 100% 500 GSM Cotton
  • Garment Dyed
  • Crystal Washed
  • Double-layered Hood
  • Full-Zip Metal Zipper
  • Embroidered Laurel Logo
  • Fits True to Size - See Size Chart Below for Exact Measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 24.75 in 25.25 in 25.75 in 26.25 in 26.75 in 27.25 in 27.75 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.5 in 27.5 in 28.5 in 29.5 in 30.5 in 31.5 in
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)
704 Shop Process™ Crystal Washed Classic Zip Hoodie - Red Mahogony (Unisex)

704 Shop Process™ Summit Jacket - Multi (Unisex)

$ 145.00 Save $ -145.00
  • Waterproofed
  • Taped lining across paneling
  • Reflective 704 Logo on left wrist
  • 2-way zipper through main body
  • Velcro sleeve adjustments
  • Bungee corded hem 
  • Hood with Visor
  • Fully lined mesh interior
  • Zippered pockets
704 Shop Process™ Summit Jacket - Multi (Unisex)

704 Shop Process™ Laurel Logo Striped Painter Hat

$ 35.00 Save $ -35.00
  • 100% Cotton Denim Fabric
  • Unstructured Crown 
  • Embroidered Laurel Logo on Woven Patch with Merrowed Edge
  • Adjustable self-fabric strapback
  • One Size Fits Most
704 Shop Process™ Laurel Logo Striped Painter Hat

704 Shop Process™ Laurel Logo Workmans Hat

$ 35.00 Save $ -35.00
  • 100% Cotton Denim Fabric
  • Unstructured Crown 
  • Embroidered Laurel Logo on Woven Patch with Merrowed Edge
  • Adjustable self-fabric strapback
  • One Size Fits Most
704 Shop Process™ Laurel Logo Workmans Hat

704 Shop Process™ Curved Hem Light-Weight Hoodie - Ocean (Unisex)

$ 95.00 Save $ -95.00
  • Curved, split hem
  • Slightly elongated back
  • Wash on delicate cycle, hang dry
  • Fits True to size
704 Shop Process™ Curved Hem Light-Weight Hoodie - Ocean (Unisex)

704 Shop Process™ Curved Hem Light-Weight Hoodie - Aqua Mint

$ 95.00 Save $ -95.00
  • Curved, split hem
  • Slightly elongated back
  • Wash on delicate cycle, hang dry
  • Fits True to size
704 Shop Process™ Curved Hem Light-Weight Hoodie - Aqua Mint

704 Shop Seven Ohhh Four Liquified Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size - if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop Seven Ohhh Four Liquified Tee - Black (Unisex)

704 Shop QC Football Tee - Blue (Unisex)

$ 35.00 Save $ -35.00
  • Triblend 50% cotton, 25% polyester, 25% rayon unisex shirt
  • Machine Wash Cold, Hang Dry
  • Fits true to size
704 Shop QC Football Tee - Blue (Unisex)

704 Shop Skeleton Queen Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Skeleton Queen Tee - Black (Unisex)

704 Shop Skeleton Queen Cropped Sweatshirt - Black (Women's)

$ 65.00 Save $ -65.00
  • 350 GSM; 100% Heavy weight, Cotton French Terry
  • Relaxed fit, cropped length
  • Machine Wash Cold, Hang Dry
    704 Shop Skeleton Queen Cropped Sweatshirt - Black (Women's)

    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)

    $ 35.00 Save $ -35.00
    • 65% Polyester, 35% Viscose
    • Flowy Fit, longer back panel 
    • Machine Wash Cold
    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
    704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)

    704 Shop Process™ Camo Game Shorts - Woodland

    $ 75.00 Save $ -75.00
    • Relaxed fit mesh
    • Lined pockets
    • Applique Cheerwine details
    • Embroidered 704 Logo
    • Metal tipped drawstrings
    • Fully lined
    • Fits True to Size, Above the Knee
    SIZE XS S M L XL 2XL 3XL
    Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
    Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
    704 Shop Process™ Camo Game Shorts - Woodland
    704 Shop Process™ Camo Game Shorts - Woodland
    704 Shop Process™ Camo Game Shorts - Woodland
    704 Shop Process™ Camo Game Shorts - Woodland
    704 Shop Process™ Camo Game Shorts - Woodland
    704 Shop Process™ Camo Game Shorts - Woodland

    704 Shop Process™ Camo Game Shorts - Black Camo

    $ 75.00 Save $ -75.00
    • Relaxed fit mesh
    • Lined pockets
    • Applique Cheerwine details
    • Embroidered 704 Logo
    • Metal tipped drawstrings
    • Fully lined
    • Fits True to Size, Above the Knee
    SIZE XS S M L XL 2XL 3XL
    Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
    Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
    704 Shop Process™ Camo Game Shorts - Black Camo
    704 Shop Process™ Camo Game Shorts - Black Camo
    704 Shop Process™ Camo Game Shorts - Black Camo
    704 Shop Process™ Camo Game Shorts - Black Camo
    704 Shop Process™ Camo Game Shorts - Black Camo
    704 Shop Process™ Camo Game Shorts - Black Camo

    704 Shop x City of Charlotte Official Crown Hoodie - Tiger Camo/White

    $ 80.00 Save $ -80.00
    • 10 oz Cotton/Polyester Fleece 
    • Self Faced Hood Lining
    • Split stitch double needle sewing on all seams
    • Fits True to Size 
    • Machine Wash Cold, Hang Dry for longest life
    704 Shop x City of Charlotte Official Crown Hoodie - Tiger Camo/White

    704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)

    $ 80.00 Save $ -80.00
    • 10 oz Cotton/Polyester Fleece 
    • Self Faced Hood Lining
    • Split stitch double needle sewing on all seams
    • Fits True to Size 
    • Machine Wash Cold, Hang Dry for longest life
    704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
    704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
    704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)
    704 Shop x City of Charlotte Official Crown Hoodie - Gunmetal/White (Unisex)

    704 Shop x City of Charlotte Official Crown Hoodie - Black (Unisex)

    $ 80.00 Save $ -80.00
    • 10 oz Cotton/Polyester Fleece 
    • Self Faced Hood Lining
    • Split stitch double needle sewing on all seams
    • Fits True to Size 
    • Machine Wash Cold, Hang Dry for longest life
    704 Shop x City of Charlotte Official Crown Hoodie - Black (Unisex)

    704 Shop Charlotte in the 70's Tee - Athletic Heather (Unisex)

    $ 35.00 Save $ -35.00
    • 52% Cotton, 48% Polyester
    • Fits True to Size - If you prefer a baggier fit, size up
    • Machine Wash Cold, Hang Dry
    704 Shop Charlotte in the 70's Tee - Athletic Heather (Unisex)

    704 Shop Process™ x City of Charlotte Crown Flag - Green/White

    $ 45.00 Save $ -45.00
    • Bronze grommets 
    • 100% Ripstop Polyester 
    • 3'x5' 
    • Double-Sided
    • Can be hung with flag pole or on wall

    *Flag pole and accessories for hanging are not included.

    704 Shop Process™ x City of Charlotte Crown Flag - Green/White

    Visit our store in South End!

    1616 Camden Road, STE 140
    Charlotte, NC 28203

    Mon - Sat: 11:00am - 6:00pm
    Sunday: 12:00pm - 5:00pm

    *Panthers Home Game Sunday: 10:00am - 5:00pm

    Get directions