Shop 11.2.18 Releases
704 Shop Team Jacket
Shop 10.19.18 Releases

2018 Football Collection

Shop Football
Shop 10.12.18 Releases

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

11.2.18 Lookbook
Shop 11.2.18 Releases
10.26.18 Lookbook
Shop 10.26.18 Release

Newest Releases & Restocks

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704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)
704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)
from $ 65.00
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704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
from $ 65.00
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704 Shop CLT Neon (Unisex)
704 Shop CLT Neon (Unisex)
from $ 30.00
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704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
from $ 65.00
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704 Shop CLT Box Hoodie - Pigment Black (Unisex)
704 Shop CLT Box Hoodie - Pigment Black (Unisex)
from $ 65.00
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704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
from $ 38.00
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704 Shop Team Jacket - Black/White (Unisex)
704 Shop Team Jacket - Black/White (Unisex)
from $ 70.00
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704 Shop Stronger Together Tee (Unisex)
704 Shop Stronger Together Tee (Unisex)
$ 30.00
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704 Shop Stronger Together Longsleeve Tee (Unisex)
704 Shop Stronger Together Longsleeve Tee (Unisex)
from $ 38.00
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704 Shop CLT circa 2003 Tee (Unisex)
704 Shop CLT circa 2003 Tee (Unisex)
from $ 30.00
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704 Shop CLT circa 2003 Longsleeve Tee (Unisex)
704 Shop CLT circa 2003 Longsleeve Tee (Unisex)
from $ 38.00
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704 Shop Retro Hornet Tee - Teal (Unisex)
704 Shop Retro Hornet Tee - Teal (Unisex)
from $ 32.00
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704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)
704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)
$ 32.00
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704 Shop Minimal Hornet - Purple (Unisex)
704 Shop Minimal Hornet - Purple (Unisex)
from $ 30.00
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704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple
704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple
$ 32.00
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704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal
704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal
$ 35.00
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704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)
from $ 30.00
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704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)
704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)
from $ 38.00
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704 Shop CLT in the 90's Tee - Black Heather (Unisex)
704 Shop CLT in the 90's Tee - Black Heather (Unisex)
from $ 30.00
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704 Shop CLT in the 90's Tee - Soft Pink (Unisex)
704 Shop CLT in the 90's Tee - Soft Pink (Unisex)
from $ 30.00
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91 products

704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)

$ 65.00 Save $ -65.00
  • 10 oz Heavyweight Poly Cotton Fleece Blend
  • Double layered Hood
  • Split Stitch Double Layer Stitching
  • Nickel Eyelets
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)
704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)
704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)
704 Shop Premium CLT Varsity Hoodie - Heather Gray (Unisex)

704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)

$ 65.00 Save $ -65.00
  • Premium stitched Tackle twill
  • Super Soft Poly/Cotton Fleece Shell
  • Machine Wash Cold - Hang Dry.Œæ
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)
704 Shop Premium Charlotte Varsity Crew Neck Sweatshirt (Unisex)

704 Shop CLT Neon (Unisex)

$ 30.00 Save $ -30.00
  • 52% Cotton, 48% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT Neon (Unisex)

704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)

$ 65.00 Save $ -65.00
  • 9 oz cotton/polyester blend
  • split stitch double needle sewing
  • sewn eyelets
  • jersey lined hood
  • standard fit
  • Disclaimer: pigment-dyeing process gives each garment unique character, slight color variations happen in production and washing
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)
704 Shop CLT Box Hoodie - Pigment Sandstone (Unisex)

704 Shop CLT Box Hoodie - Pigment Black (Unisex)

$ 65.00 Save $ -65.00
  • 9 oz cotton/polyester blend
  • split stitch double needle sewing
  • sewn eyelets
  • jersey lined hood
  • standard fit
  • Disclaimer: pigment-dyeing process gives each garment unique character, slight color variations happen in production and washing
704 Shop CLT Box Hoodie - Pigment Black (Unisex)
704 Shop CLT Box Hoodie - Pigment Black (Unisex)
704 Shop CLT Box Hoodie - Pigment Black (Unisex)
704 Shop CLT Box Hoodie - Pigment Black (Unisex)
704 Shop CLT Box Hoodie - Pigment Black (Unisex)
704 Shop CLT Box Hoodie - Pigment Black (Unisex)

704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)

$ 38.00 Save $ -38.00
  • 100% Ring spun Cotton
  • Garment Dyed 
  • Machine Wash Cold/Hang Dry for best results
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)
704 Shop CLT Box Longsleeve Tee - Shadow (Unisex)

704 Shop Team Jacket - Black/White (Unisex)

$ 70.00 Save $ -70.00
  • Varsity Satin Jacket with Boxy Fit
  • Interior Pocket
  • Fits True to Size 
  • Full Zip Front
  • 704 Shop Logo Embroidered on Front Left Chest
  • "Charlotte" Embroidered with Applique Finish on Back 
704 Shop Team Jacket - Black/White (Unisex)

704 Shop Stronger Together Tee (Unisex)

$ 30.00 Save $ -30.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Stronger Together Tee (Unisex)

704 Shop Stronger Together Longsleeve Tee (Unisex)

$ 38.00 Save $ -38.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Stronger Together Longsleeve Tee (Unisex)

704 Shop CLT circa 2003 Tee (Unisex)

$ 30.00 Save $ -30.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT circa 2003 Tee (Unisex)

704 Shop CLT circa 2003 Longsleeve Tee (Unisex)

$ 38.00 Save $ -38.00
  • 52% Cotton 48% Polyeseter
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT circa 2003 Longsleeve Tee (Unisex)

704 Shop Retro Hornet Tee - Teal (Unisex)

$ 32.00 Save $ -32.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Fits True to size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Retro Hornet Tee - Teal (Unisex)

704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)

$ 32.00 Save $ -32.00
704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)

704 Shop Minimal Hornet - Purple (Unisex)

$ 30.00 Save $ -30.00

Our minimal hornet design printed on a 60% cotton, 40% poly blend shirt for an ultra soft and comfortable shirt. These have a fashion fit but still remain true to size. Hang dry for best results and longest life.

704 Shop Minimal Hornet - Purple (Unisex)

704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple

$ 32.00 Save $ -32.00
  • New Era 950 Silhouette
  • One Size Fits Most
  • Adjustable Plastic Snapback Enclosure
704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple

704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal

$ 35.00 Save $ -35.00
  • City of Charlotte Official Crown on a New Era 950 Snapback Silhouette
  • One size fits most
  • Adjustable snapback enclosure
704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal

704 Shop Queen City '88 Tee (Unisex)

$ 30.00 Save $ -30.00
  • 60/40 Poly Cotton Blend
  • Machine Wash Cold/Hang Dry for Best Results
  • Fits True to Size
704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)

704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)

$ 38.00 Save $ -38.00
  • 50% Polyeseter, 25% Cotton, 25% Rayon
  • 4.3 oz
  • Fits true to size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)

704 Shop CLT in the 90's Tee - Black Heather (Unisex)

$ 30.00 Save $ -30.00
  • 90% Cotton, 10% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT in the 90's Tee - Black Heather (Unisex)

704 Shop CLT in the 90's Tee - Soft Pink (Unisex)

$ 30.00 Save $ -30.00
  • 100% Airlume Cotton
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT in the 90's Tee - Soft Pink (Unisex)

Visit Our Store in Southend

1616 Camden Road

STE 140
Charlotte, NC 28203

Mon - Fri, 11:00am - 7:00pm
Saturday, 11:00am - 7:00pm
Sunday, 12:00 pm - 6:00pm

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