Limited Edition

Camo Capsule Vol. 1 →

Shop Everything →

Visit our flagship store in Southend!

1616 Camden Road, Suite 140, Charlotte, NC 28203 - Mon-Sat. 11-7; Sun. 12-6

704 Shop is a local Charlotte-based lifestyle brand, blending fresh designs & classic imagery with modern graphics for a contemporary look. We sell high quality t-shirts, hats and other apparel that will make you proud to call 704 home.

Featured Collections

704 Shop x New Era Collection

City of Charlotte x 704 Shop Official Crown Series

Camo Capsule Vol. 1

Featured Products

704 Shop CLT Box Camo - Black (Unisex) *LIMITED EDITION*

704 Shop CLT Box Camo - Black (Unisex) *LIMITED EDITION* — $ 32 +

704 Shop CLT Box Camo Muscle Tank - Black (Women's) *LIMITED EDITION*

704 Shop CLT Box Camo Muscle Tank - Black (Women's) *LIMITED EDITION* — $ 32

704 Shop CLT Box Camo - White (Unisex) *LIMITED EDITION*

704 Shop CLT Box Camo - White (Unisex) *LIMITED EDITION* — $ 32 +

704 Shop CLT Camo Outline Tee (Unisex) *LIMITED EDITION*

704 Shop CLT Camo Outline Tee (Unisex) *LIMITED EDITION* — $ 32 +

704 Shop Logo Tee Camo - Black Heather (Unisex) *LIMITED EDITION* — $ 32 +

704 Shop Camo Logo Racerback - Black (Women's) *LIMITED EDITION* — $ 32

704 Shop Logo Tee - Red/Aqua (Unisex) — $ 30 +

704 Shop Logo Tee - Ice Blue/Black (Unisex) — $ 30 +

704 Shop Logo Hi-Neck Tank Top (Women's) — $ 32

704 Shop CLT Love Tee - Navy/Off-White (Unisex)

704 Shop CLT Love Tee - Navy/Off-White (Unisex) — $ 30 +

704 Shop CLT Love Tank - Midnight/Off-White (Women's)

704 Shop CLT Love Tank - Midnight/Off-White (Women's) — $ 30

704 Shop x Golden Cow Creamery CLT Sprinkles Tee (Unisex)

704 Shop x Golden Cow Creamery CLT Sprinkles Tee (Unisex) — $ 30 +

704 Shop x Golden Cow Creamery - Came Thru Drippin Racerback Tank (Women's)

704 Shop x Golden Cow Creamery - Came Thru Drippin Racerback Tank (Women's) — $ 30

704 Shop x Golden Cow Creamery - Came Thru Drippin Tee (Unisex)

704 Shop x Golden Cow Creamery - Came Thru Drippin Tee (Unisex) — $ 30 +

704 Shop x Golden Cow Creamery - Golden Cow CLT Shirt (Unisex)

704 Shop x Golden Cow Creamery - Golden Cow CLT Shirt (Unisex) — $ 30 +

704 Shop x Charlotte Pride Festival - CLT Script (Pride Edition) Unisex

704 Shop x Charlotte Pride Festival - CLT Script (Pride Edition) Unisex — $ 32 +

704 Shop Pride Bars - Unisex Tee (Limited Edition)

704 Shop Pride Bars - Unisex Tee (Limited Edition) — $ 32 +

704 Shop Keep the Vision Tee (Unisex)

704 Shop Keep the Vision Tee (Unisex) — $ 30 +

704 Shop Fashion Sock - Official Crown (Black/Mint)

704 Shop Fashion Sock - Official Crown (Black/Mint) — $ 12

New Era x 704 Shop Logo Fitted 5950 (Limited Edition) — $ 35

704 Shop Hustle Tee - Neon Pink (Unisex)

704 Shop Hustle Tee - Neon Pink (Unisex) — $ 30

704 Shop Hustle V-Neck Tee - Neon Pink (Unisex)

704 Shop Hustle V-Neck Tee - Neon Pink (Unisex) — $ 30 +

704 Shop Hustle Crop Tank - Neon Pink (Women's)

704 Shop Hustle Crop Tank - Neon Pink (Women's) — $ 30

704 Shop CLT in the 90's Socks

704 Shop CLT in the 90's Socks — $ 12

704 Shop 704 Day CLT Socks

704 Shop 704 Day CLT Socks — $ 12

704 Shop x New Era 950 Snapback - Olive/Black Bill

704 Shop x New Era 950 Snapback - Olive/Black Bill — $ 32

704 Shop Charlotte Box Tee - Heather Gray (Unisex)

704 Shop Charlotte Box Tee - Heather Gray (Unisex) — $ 30 +

704 Shop Charlotte Box Tee - Dark Gray Heather (Unisex)

704 Shop Charlotte Box Tee - Dark Gray Heather (Unisex) — $ 30 +

704 Shop Charlotte Box Tank - Dark Gray Heather (Women's)

704 Shop Charlotte Box Tank - Dark Gray Heather (Women's) — $ 30

704 Shop City of Charlotte Garment Dyed Tee - Lead (Unisex)

704 Shop City of Charlotte Garment Dyed Tee - Lead (Unisex) — $ 32 +

704 Shop City of Charlotte Garment Dyed Tee - Shadow (unisex)

704 Shop City of Charlotte Garment Dyed Tee - Shadow (unisex) — $ 32 +

704 Shop x City of Charlotte Official Crown 920 Dad Hat (White/Black)

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Out

704 Shop x City of Charlotte Official Crown 920 Dad Hat (White/Black) — $ 35

704 Shop x New Era 950 Snapback - Black

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Out

704 Shop x New Era 950 Snapback - Black — $ 32

704 Shop Always Open Tee (Unisex)

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Out

704 Shop Always Open Tee (Unisex) — $ 32 +

704 Shop Charlotte Spark Tee (Unisex)

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Out

704 Shop Charlotte Spark Tee (Unisex) — $ 30 +

704 Shop Queen City Tee - Gray (Unisex)

704 Shop Queen City Tee - Gray (Unisex) — $ 30 +

704 Shop QC Shirt - Gray/Black

704 Shop QC Shirt - Gray/Black — $ 30 +

704 Shop The QC Muscle Tank - Storm (Women's)

704 Shop The QC Muscle Tank - Storm (Women's) — $ 30

704 Shop Seven OHH Four Shirt (Unisex)

704 Shop Seven OHH Four Shirt (Unisex) — $ 30 +

704 Shop Seven OHH Four Muscle Tank - Black (Women's)

704 Shop Seven OHH Four Muscle Tank - Black (Women's) — $ 30

704 Shop Charlotte in the 70's Tee - Muted Mint (Unisex)

704 Shop Charlotte in the 70's Tee - Muted Mint (Unisex) — $ 30 +

704 Shop Charlotte in the 70's Tee - Pale Peach (Unisex)

704 Shop Charlotte in the 70's Tee - Pale Peach (Unisex) — $ 30 +

704 Shop Charlotte in the 70's Muscle Tank (Women's)

704 Shop Charlotte in the 70's Muscle Tank (Women's) — $ 30

704 Shop x New Era 920 Dad Hat - Black

704 Shop x New Era 920 Dad Hat - Black — $ 32

704 Shop x New Era 920 Dad Hat - Gray

704 Shop x New Era 920 Dad Hat - Gray — $ 32

704 Shop x New Era 920 Dad Hat - Woodland Camo

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Out

704 Shop x New Era 920 Dad Hat - Woodland Camo — $ 32

704 Shop Retro Skyline Tee - Teal/White (Unisex)

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704 Shop Retro Skyline Tee - Teal/White (Unisex) — $ 30 +

704 Shop Retro Skyline Tee - Maroon (Unisex)

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704 Shop Retro Skyline Tee - Maroon (Unisex) — $ 30 +

704 Shop Retro Skyline Muscle Tank - Teal/White (Women's)

704 Shop Retro Skyline Muscle Tank - Teal/White (Women's) — $ 30

704 Shop CLT Box Tee - Gray (Unisex)

704 Shop CLT Box Tee - Gray (Unisex) — $ 30 +