Shop 704 Shop x Cheerwine

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

704 Shop x Cheerwine
Shop Look
Official Crown Store
Shop City of Charlotte x 704 Shop

Newest Releases

Quick view
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
from $ 36.00
Sold Out
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)
$ 75.00
Quick view
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
$ 75.00
Quick view
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
$ 75.00
Sold Out
704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black
704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black
$ 36.00
Quick view
704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red
704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red
$ 40.00
Sold Out
704 Shop x Cheerwine - Drink Cheerwine 920 Dad Cap - Blue/Red
704 Shop x Cheerwine - Drink Cheerwine 920 Dad Cap - Blue/Red
$ 36.00
Sold Out
704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold
704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold
$ 36.00
Sold Out
704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi
704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi
$ 36.00
Sold Out
704 Shop x City of Charlotte - Official Crown 950 Hat (Black/Mint)
704 Shop x City of Charlotte - Official Crown 950 Hat (Black/Mint)
$ 35.00
Sold Out
704 Shop x New Era - Keyline 704 Logo 950 Hat - Mint/Black/Gold
704 Shop x New Era - Keyline 704 Logo 950 Hat - Mint/Black/Gold
$ 35.00
Quick view
704 Shop Charlotte Script Crew Neck Sweatshirt - Bone (Unisex)
704 Shop Charlotte Script Crew Neck Sweatshirt - Bone (Unisex)
$ 80.00
Quick view
704 Shop Charlotte Script Crew Neck Sweatshirt - Dusty Pink (Unisex)
704 Shop Charlotte Script Crew Neck Sweatshirt - Dusty Pink (Unisex)
$ 80.00
Quick view
704 Shop Charlotte Script Crew Neck Sweatshirt - Black (Unisex)
704 Shop Charlotte Script Crew Neck Sweatshirt - Black (Unisex)
$ 80.00
Quick view
704 Shop Charlotte Script Hoodie - Green (Unisex)
704 Shop Charlotte Script Hoodie - Green (Unisex)
$ 80.00
View all
View all
295 products

704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)

$ 36.00 Save $ -36.00
  • Officially licensed collaboration with Cheerwine
  • 100% 5.3 oz midweight cotton
  • Fits true to size
  • Machine wash cold, hang dry
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)

704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)

$ 36.00 Save $ -36.00
  • Officially licensed collaboration with Cheerwine
  • 100% 6.5 oz heavyweight cotton
  • Fits true to size
  • Machine wash cold, hang dry
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)
704 Shop x Cheerwine - Give Them Flowers Tee (Unisex)

704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)

$ 36.00 Save $ -36.00
  • Officially licensed collaboration with Cheerwine
  • 100% 5.3 oz midweight cotton
  • Fits true to size
  • Machine wash cold, hang dry
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)

704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)

$ 36.00 Save $ -36.00
  • Officially licensed collaboration with Cheerwine
  • 100% 5.3 oz midweight cotton
  • Fits true to size
  • Machine wash cold, hang dry
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)

704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)

$ 36.00 Save $ -36.00
  • Officially licensed collaboration with Cheerwine
  • 100% 5.3 oz midweight cotton
  • Fits true to size
  • Machine wash cold, hang dry
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)

704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)

$ 36.00 Save $ -36.00

  • Officially licensed collaboration with Cheerwine
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit, if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Tee - Light Blue (Unisex)

704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)

$ 75.00 Save $ -75.00
  • 30% Cotton/70%Polyester Hoodie
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry for longest life
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)

704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White

$ 75.00 Save $ -75.00
  • Officially Licensed with Cheerwine
  • Relaxed fit mesh
  • Lined pockets
  • Applique Cheerwine details
  • Embroidered 704 Logo
  • Metal tipped drawstrings
  • Fully lined
  • Fits True to Size, Above the Knee
SIZE XS S M L XL 2XL 3XL
Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White

704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White

$ 75.00 Save $ -75.00
  • Officially Licensed with Cheerwine
  • Relaxed fit mesh
  • Lined pockets
  • Applique Cheerwine details
  • Embroidered 704 Logo
  • Metal tipped drawstrings
  • Fully lined
  • Fits True to Size, Above the Knee
SIZE XS S M L XL 2XL 3XL
Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White

704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black

$ 36.00 Save $ -36.00
  • Officially Licensed collaboration with Cheerwine
  • New Era 940 Golfer Cap Silhouette
  • Adjustable Enclosure
  • One Size Fits Most
704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black
704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black
704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black
704 Shop x Cheerwine - Cheerwine Logo Golfer Cap - Black

704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red

$ 40.00 Save $ -40.00
  • Officially Licensed collaboration with Cheerwine
  • New Era 5950 Fitted Cap Silhouette
  • Contrast Underbill
  • 704 Logo Embroidered on Rear
  • Check Size Chart for appropriate sizing information below:

 

Inches 22 22 3/8 22 3/4 23 1/8 23 1/2 23 7/8 24 1/4 24 5/8 25
Size 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8
704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red
704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red
704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red
704 Shop x Cheerwine - Drink Cheerwine 5950 Fitted Cap - Blue/Red

704 Shop x Cheerwine - Drink Cheerwine 920 Dad Cap - Blue/Red

$ 36.00 Save $ -36.00
  • Officially Licensed collaboration with Cheerwine
  • New Era 920 Unstructured Cap Silhouette
  • Adjustable enclosure
  • One Size Fits Most
704 Shop x Cheerwine - Drink Cheerwine 920 Dad Cap - Blue/Red

704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold

$ 36.00 Save $ -36.00
  • Officially Licensed collaboration with Cheerwine
  • New Era 950 Original Fit Silhouette
  • Adjustable Enclosure
  • One Size Fits Most
704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold
704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold
704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold
704 Shop x Cheerwine - Crossed Bottle Badge 950 OF Cap - Natural/Red/Gold

704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi

$ 36.00 Save $ -36.00
  • Officially Licensed Collaboration with Cheerwine
  • New Era 940 A-Frame Trucker Silhouette
  • Plastic Adjustable Enclosude
  • Soft Mesh Backing
  • One Size Fits Most
704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi
704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi
704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi
704 Shop x Cheerwine - Vintage Delivery Badge 940 Trucker Cap - Multi

704 Shop x City of Charlotte - Official Crown 950 Hat (Black/Mint)

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Premium Raised Official Crown Embroidery
  • Adjustable Snapback Enclosure
  • One Size Fits Most
704 Shop x City of Charlotte - Official Crown 950 Hat (Black/Mint)

704 Shop x New Era - Keyline 704 Logo 950 Hat - Mint/Black/Gold

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Raised 704 Logo Embroidery
  • Adjustable Enclosure
  • One Size Fits Most
704 Shop x New Era - Keyline 704 Logo 950 Hat - Mint/Black/Gold

704 Shop Charlotte Script Crew Neck Sweatshirt - Bone (Unisex)

$ 80.00 Save $ -80.00
  • 450 GSM Heavy Weight Crew Neck
  • Ribbed side panels for extra stretch and comfortability
  • 70% Cotton, 30% Polyester Fleece
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Script Crew Neck Sweatshirt - Bone (Unisex)

704 Shop Charlotte Script Crew Neck Sweatshirt - Dusty Pink (Unisex)

$ 80.00 Save $ -80.00
  • 450 GSM Heavy Weight Crew Neck
  • Ribbed side panels for extra stretch and comfortability
  • 70% Cotton, 30% Polyester Fleece
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Script Crew Neck Sweatshirt - Dusty Pink (Unisex)

704 Shop Charlotte Script Crew Neck Sweatshirt - Black (Unisex)

$ 80.00 Save $ -80.00
  • 450 GSM Heavy Weight Crew Neck
  • Ribbed side panels for extra stretch and comfortability
  • 70% Cotton, 30% Polyester Fleece
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Script Crew Neck Sweatshirt - Black (Unisex)

704 Shop Charlotte Script Hoodie - Green (Unisex)

$ 80.00 Save $ -80.00
  • 10 oz Cotton/Polyester Fleece 
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry for longest life
704 Shop Charlotte Script Hoodie - Green (Unisex)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

Get directions