Elevated streetwear.
Rooted in culture.

Born in Charlotte. Designed for the nation.
Shop Now
Bowl of Possibilities by Natalie Robinson
$ 38.00
Creative Juice by Natalie Robinson
$ 38.00
We Are Our Own Creation by PuckMcgruff
$ 38.00
The Reign by PuckMcgruff
$ 38.00
Piece for Peace Movement (Panther)
$ 38.00
Piece for Peace Movement (Amazonia)
$ 38.00
Piece for Peace Movement (Star)
$ 38.00
704 Shop x BraveWorks T-shirt
$ 38.00

704 Brand

Shop

City of Charlotte

Shop

Fan Gear

Shop

UNC Charlotte

Shop

T-Shirts

View all
USA-Made Postage Tee
$ 38.00
USA-Made Strike Force Tee
$ 38.00
Creative Juice by Natalie Robinson
$ 38.00
Bowl of Possibilities by Natalie Robinson
$ 38.00
View all
56 products

Sweatshirts

Shop Now

Hats

View all
Veterans Bridge Home Flag 950 Snapback Hat
$ 38.00
Veterans Bridge Home Flag 940 A-Frame Trucker Hat
$ 38.00
704 Logo A-Frame Hat
$ 38.00
Charlotte 49ers 5 Panel Trucker Hat
$ 40.00
View all
25 products

Collaborate With Us

Partner with 704 Shop to create exclusive designs and products
Learn More

FREE SHIPPING

Spend $100 or more

FREE RETURNS

Quick and easy returns on all orders

LOCAL

Designed in Charlotte, NC