Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

Official Crown Store
Shop City of Charlotte x 704 Shop
Supima® Collection
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Newest Releases

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704 Shop x City of Charlotte Official Crown Mask - Black/White
704 Shop x City of Charlotte Official Crown Mask - Black/White
$ 18.00
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704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White
704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White
$ 18.00
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704 Shop Logo Pattern Face Mask - Black/Gray
704 Shop Logo Pattern Face Mask - Black/Gray
$ 18.00
Sold Out
704 Shop x New Era - Official Crown 950 Hat (Black/Black/Blue)
704 Shop x New Era - Official Crown 950 Hat (Black/Black/Blue)
$ 35.00
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704 Shop x New Era - 704 Logo 950 Hat (Black/Black/Blue)
704 Shop x New Era - 704 Logo 950 Hat (Black/Black/Blue)
$ 35.00
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704 Shop x New Era - 704 Logo 950 Snapback Hat - Blue
704 Shop x New Era - 704 Logo 950 Snapback Hat - Blue
$ 35.00
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704 Shop x New Era - 704 Logo 920 Dad Cap (Blue)
704 Shop x New Era - 704 Logo 920 Dad Cap (Blue)
$ 35.00
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704 Shop Apex Predators Tee - Coal (Unisex)
704 Shop Apex Predators Tee - Coal (Unisex)
from $ 35.00
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704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
from $ 38.00
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704 Shop x New Era 704 Logo 950 Hat - Black/White
704 Shop x New Era 704 Logo 950 Hat - Black/White
$ 35.00
Sold Out
704 Shop Game Time Tee - Heather Gray (Unisex)
704 Shop Game Time Tee - Heather Gray (Unisex)
from $ 35.00
Sold Out
704 Shop Game Time Crew Neck Sweatshirt - Heather Gray (Unisex)
704 Shop Game Time Crew Neck Sweatshirt - Heather Gray (Unisex)
$ 65.00
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704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)
704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)
$ 60.00
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704 Shop Prowl Tee - Black (Unisex)
704 Shop Prowl Tee - Black (Unisex)
from $ 35.00
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704 Shop Prowl Muscle Tank -Black (Women's)
704 Shop Prowl Muscle Tank -Black (Women's)
$ 35.00
Sold Out
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
$ 42.00
Sold Out
704 Shop Vintage Panther Tee - Heather Gray (Unisex)
704 Shop Vintage Panther Tee - Heather Gray (Unisex)
from $ 35.00
Sold Out
704 Shop Vintage Panther 3/4 Raglan Tee - Asphalt/Athletic Heather (Unisex)
704 Shop Vintage Panther 3/4 Raglan Tee - Asphalt/Athletic Heather (Unisex)
from $ 36.00
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704 Shop 1995 Tee - Black (Unisex)
704 Shop 1995 Tee - Black (Unisex)
from $ 35.00
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704 Shop 1995 Long Sleeve Tee - Black (Unisex)
704 Shop 1995 Long Sleeve Tee - Black (Unisex)
from $ 38.00
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279 products

704 Shop x City of Charlotte Official Crown Mask - Black/White

$ 18.00 Save $ -18.00
  • Reusable and washable
  • Double Layered - 100% Polyester outer layer, 100% cotton interior layer
  • Internal filter pouch 
  • Comes with two PM 2.5 filters 
  • Elastic ear straps - one size fits most

PM 2.5 filters block particulate matter of 2.5 micrometers. Can be used for up to 7 days before needing to replace the filter.

*These are fashion masks intended for personal use, not approved for healthcare. Masks are not eligible for returns or exchanges, mask sales are FINAL.

 


704 Shop x City of Charlotte Official Crown Mask - Black/White
704 Shop x City of Charlotte Official Crown Mask - Black/White
704 Shop x City of Charlotte Official Crown Mask - Black/White
704 Shop x City of Charlotte Official Crown Mask - Black/White

704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White

$ 18.00 Save $ -18.00
  • Reusable and washable
  • Double Layered - 100% Polyester outer layer, 100% cotton interior layer
  • Internal filter pouch 
  • Comes with two PM 2.5 filters 
  • Elastic ear straps - one size fits most

PM 2.5 filters block particulate matter of 2.5 micrometers. Can be used for up to 7 days before needing to replace the filter.

*These are fashion masks intended for personal use, not approved for healthcare. Masks are not eligible for returns or exchanges, mask sales are FINAL.

 

704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White
704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White
704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White
704 Shop 704 Logo Face Mask - Tie Dye Blue/Black/White

704 Shop Logo Pattern Face Mask - Black/Gray

$ 18.00 Save $ -18.00
  • Reusable and washable
  • Double Layered - 100% Polyester outer layer, 100% cotton interior layer
  • Internal filter pouch 
  • Comes with two PM 2.5 filters 
  • Elastic ear straps - one size fits most

PM 2.5 filters block particulate matter of 2.5 micrometers. Can be used for up to 7 days before needing to replace the filter.

*These are fashion masks intended for personal use, not approved for healthcare. Masks are not eligible for returns or exchanges, mask sales are FINAL.

 


704 Shop Logo Pattern Face Mask - Black/Gray
704 Shop Logo Pattern Face Mask - Black/Gray
704 Shop Logo Pattern Face Mask - Black/Gray
704 Shop Logo Pattern Face Mask - Black/Gray

704 Shop x New Era - Official Crown 950 Hat (Black/Black/Blue)

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Premium Raised Official Crown Embroidery
  • Adjustable Snapback Enclosure
  • One Size Fits Most
704 Shop x New Era - Official Crown 950 Hat (Black/Black/Blue)

704 Shop x New Era - 704 Logo 950 Hat (Black/Black/Blue)

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Premium Raised Embroidery
  • Adjustable Snapback Enclosure
  • One Size Fits Most
704 Shop x New Era - 704 Logo 950 Hat (Black/Black/Blue)

704 Shop x New Era - 704 Logo 950 Snapback Hat - Blue

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Raised 704 Logo Embroidery
  • Adjustable Enclosure
  • One Size Fits Most
704 Shop x New Era - 704 Logo 950 Snapback Hat - Blue

704 Shop x New Era - 704 Logo 920 Dad Cap (Blue)

$ 35.00 Save $ -35.00
  • New Era 920 Silhouette
  • Raised 3D Embroidery
  • Adjustable cloth enclosure
  • One Size Fits Most
704 Shop x New Era - 704 Logo 920 Dad Cap (Blue)

704 Shop Apex Predators Tee - Coal (Unisex)

$ 35.00 Save $ -35.00
  • 5.3 oz mid-weight cotton 
  • Fits true to size - if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop Apex Predators Tee - Coal (Unisex)
704 Shop Apex Predators Tee - Coal (Unisex)
704 Shop Apex Predators Tee - Coal (Unisex)
704 Shop Apex Predators Tee - Coal (Unisex)
704 Shop Apex Predators Tee - Coal (Unisex)
704 Shop Apex Predators Tee - Coal (Unisex)

704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)

$ 38.00 Save $ -38.00
  • 100% 5.9 oz Heavy Weight Cotton
  • Side Split Bottom Hem for Slightly Larger Lenght on Back
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)

704 Shop x New Era 704 Logo 950 Hat - Black/White

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Raised 3D premium embroidery
  • Adjustable Plastic Enclosure
  • One Size Fits Most
704 Shop x New Era 704 Logo 950 Hat - Black/White

704 Shop Game Time Tee - Heather Gray (Unisex)

$ 35.00 Save $ -35.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop Game Time Tee - Heather Gray (Unisex)

704 Shop Game Time Crew Neck Sweatshirt - Heather Gray (Unisex)

$ 65.00 Save $ -65.00

  • 52% Cotton, 48% Polyester
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry
704 Shop Game Time Crew Neck Sweatshirt - Heather Gray (Unisex)

704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)

$ 60.00 Save $ -60.00

  • 52% Cotton, 48% Polyester
  • Raw Edge bottom hem
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry
704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)
704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)
704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)
704 Shop Game Time Cropped Sweatshirt - Heather Gray (Women's)

704 Shop Prowl Tee - Black (Unisex)

$ 35.00 Save $ -35.00
    • 60% Cotton, 40% Polyester 
    • Athletic fit, if you prefer a baggy fit - size up
    • Machine Wash Cold, Hang Dry
704 Shop Prowl Tee - Black (Unisex)

704 Shop Prowl Muscle Tank -Black (Women's)

$ 35.00 Save $ -35.00
  • Women's relaxed fit muscle tank
  • 65% Polyester, 35% Viscose
  • Machine Wash Cold, Hang Dry
704 Shop Prowl Muscle Tank -Black (Women's)
704 Shop Prowl Muscle Tank -Black (Women's)
704 Shop Prowl Muscle Tank -Black (Women's)
704 Shop Prowl Muscle Tank -Black (Women's)

704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)

$ 42.00 Save $ -42.00
  • 50% Polyester, 25% Cotton, 25% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang dry 
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)
704 Shop Prowl Hoodie Tee - Vintage Black (Unisex)

704 Shop Vintage Panther Tee - Heather Gray (Unisex)

$ 35.00 Save $ -35.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop Vintage Panther Tee - Heather Gray (Unisex)

704 Shop Vintage Panther 3/4 Raglan Tee - Asphalt/Athletic Heather (Unisex)

$ 36.00 Save $ -36.00
  • 85% Cotton 15% Viscose Blend
  • 3/4 length raglan sleeves
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Vintage Panther 3/4 Raglan Tee - Asphalt/Athletic Heather (Unisex)

704 Shop 1995 Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 5.3 oz mid-weight cotton 
  • Fits true to size - if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop 1995 Tee - Black (Unisex)

704 Shop 1995 Long Sleeve Tee - Black (Unisex)

$ 38.00 Save $ -38.00
  • 100% 5.9 oz Heavy Weight Cotton
  • Side Split Bottom Hem for Slightly Larger Lenght on Back
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop 1995 Long Sleeve Tee - Black (Unisex)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

Get directions