Shop 10.19.18 Releases
Shop 10.12.18 Releases

Carolina 'Til I Die™

Shop Collection

Women's Yoga Leggings

Shop Yoga Leggings

2018 Football Collection

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Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

10.19.18 Lookbook
Shop 10.19.18 Releases
10.12.18 Lookbook
Shop 10.12.18 Release

Newest Releases & Restocks

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704 Shop Retro Hornet Tee - Teal (Unisex)
704 Shop Retro Hornet Tee - Teal (Unisex)
from $ 32.00
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704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)
704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)
$ 32.00
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704 Shop Minimal Hornet - Purple (Unisex)
704 Shop Minimal Hornet - Purple (Unisex)
from $ 30.00
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704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple
704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple
$ 32.00
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704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal
704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal
$ 35.00
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704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)
from $ 30.00
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704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)
704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)
from $ 38.00
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704 Shop CLT in the 90's Tee - Black Heather (Unisex)
704 Shop CLT in the 90's Tee - Black Heather (Unisex)
from $ 30.00
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704 Shop CLT in the 90's Tee - Soft Pink (Unisex)
704 Shop CLT in the 90's Tee - Soft Pink (Unisex)
from $ 30.00
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704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
$ 52.00
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704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)
704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)
$ 52.00
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704 Shop Retro Skyline Garment Dyed Hoodie - Tonal Blue (Unisex)
704 Shop Retro Skyline Garment Dyed Hoodie - Tonal Blue (Unisex)
from $ 65.00
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704 Shop Retro Skyline Garment Dyed Longsleeve Tee - Blue/White (Unisex)
704 Shop Retro Skyline Garment Dyed Longsleeve Tee - Blue/White (Unisex)
from $ 38.00
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704 Shop x UNCC Homecoming 49er Til I Die Tee (Unisex)
704 Shop x UNCC Homecoming 49er Til I Die Tee (Unisex)
from $ 32.00
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704 Shop x Southern Tier Pumking Streetwear Dude Tee (Unisex) (*LIMITED EDITION*)
704 Shop x Southern Tier Pumking Streetwear Dude Tee (Unisex) (*LIMITED EDITION*)
from $ 32.00
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704 Shop Charlotte in the 70's - Midnight (Unisex)
704 Shop Charlotte in the 70's - Midnight (Unisex)
from $ 30.00
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704 Shop Charlotte in the 70's Tee - Maroon (Unisex)
704 Shop Charlotte in the 70's Tee - Maroon (Unisex)
from $ 30.00
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704 Shop Hornet's Nest Longsleeve Tee (Unisex)
704 Shop Hornet's Nest Longsleeve Tee (Unisex)
$ 38.00
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704 Shop Hornet's Nest Tee (Unisex)
704 Shop Hornet's Nest Tee (Unisex)
from $ 30.00
Sold Out
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)
from $ 32.00
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84 products

704 Shop Retro Hornet Tee - Teal (Unisex)

$ 32.00 Save $ -32.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Fits True to size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Retro Hornet Tee - Teal (Unisex)

704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)

$ 32.00 Save $ -32.00
704 Shop x New Era Throwback CLT 950 Snapback (Purple, Teal, & White)

704 Shop Minimal Hornet - Purple (Unisex)

$ 30.00 Save $ -30.00

Our minimal hornet design printed on a 60% cotton, 40% poly blend shirt for an ultra soft and comfortable shirt. These have a fashion fit but still remain true to size. Hang dry for best results and longest life.

704 Shop Minimal Hornet - Purple (Unisex)

704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple

$ 32.00 Save $ -32.00
  • New Era 950 Silhouette
  • One Size Fits Most
  • Adjustable Plastic Snapback Enclosure
704 Shop x New Era 950 Snapback - Minimal Hornet - Teal/Purple

704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal

$ 35.00 Save $ -35.00
  • City of Charlotte Official Crown on a New Era 950 Snapback Silhouette
  • One size fits most
  • Adjustable snapback enclosure
704 Shop x City of Charlotte Official Crown 950 Snapback - Purple/Teal

704 Shop Queen City '88 Tee (Unisex)

$ 30.00 Save $ -30.00
  • 60/40 Poly Cotton Blend
  • Machine Wash Cold/Hang Dry for Best Results
  • Fits True to Size
704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)
704 Shop Queen City '88 Tee (Unisex)

704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)

$ 38.00 Save $ -38.00
  • 50% Polyeseter, 25% Cotton, 25% Rayon
  • 4.3 oz
  • Fits true to size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT in the 90's Longsleeve Tee - Tahiti (Unisex)

704 Shop CLT in the 90's Tee - Black Heather (Unisex)

$ 30.00 Save $ -30.00
  • 90% Cotton, 10% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT in the 90's Tee - Black Heather (Unisex)

704 Shop CLT in the 90's Tee - Soft Pink (Unisex)

$ 30.00 Save $ -30.00
  • 100% Airlume Cotton
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT in the 90's Tee - Soft Pink (Unisex)

704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)

$ 52.00 Save $ -52.00
  • 52% Airlume cotton, 48% Poly Fleece
  • 6.5 oz
  • Raw Hem
  • Drop Shoulder

Size Chart:

     Fit Sizes

S   |     2-4

M  |     6-10

L   |    10-14

 

704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)
704 Shop Micro CLT Script Cropped Hoodie - Gray (Women's)

704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)

$ 52.00 Save $ -52.00
  • 52% Airlume cotton, 48% Poly Fleece
  • 6.5 oz
  • Raw Hem
  • Drop Shoulder

Size Chart:

     Fit Sizes

S   |     2-4

M  |     6-10

L   |    10-14

 

704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)
704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)
704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)
704 Shop Micro CLT Script Cropped Hoodie - Peach(Women's)

704 Shop Retro Skyline Garment Dyed Hoodie - Tonal Blue (Unisex)

$ 65.00 Save $ -65.00
  • 9 oz cotton/polyester blend
  • split stitch double needle sewing
  • sewn eyelets
  • jersey lined hood
  • standard fit
  • Disclaimer: pigment-dyeing process gives each garment unique character, slight color variations happen in production and washing
704 Shop Retro Skyline Garment Dyed Hoodie - Tonal Blue (Unisex)

704 Shop Retro Skyline Garment Dyed Longsleeve Tee - Blue/White (Unisex)

$ 38.00 Save $ -38.00
  • 100% Garment Dyed Combed Ring-Spun Cotton
  • 5.4 oz 
  • Fits True to size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Retro Skyline Garment Dyed Longsleeve Tee - Blue/White (Unisex)

704 Shop x UNCC Homecoming 49er Til I Die Tee (Unisex)

$ 32.00 Save $ -32.00
  • Official UNCC 2018 Homecoming Tee
  • 50% Cotton, 25% Rayon, 25% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop x UNCC Homecoming 49er Til I Die Tee (Unisex)

704 Shop x Southern Tier Pumking Streetwear Dude Tee (Unisex) (*LIMITED EDITION*)

$ 32.00 Save $ -32.00
We've collaborated with Southern Tier Brewery and Brewers at 4001 Yancey to create a Limited Edition tee around their beer Pumking. In it's early years, Pumking was extremely difficult to obtain due to its limited release, but it was/is the best seasonal pumpkin beers you can get your hands on. Our design is influenced by the correlation between streetwear and Pumking. Enjoy. 
  • 52% Cotton/48% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop x Southern Tier Pumking Streetwear Dude Tee (Unisex) (*LIMITED EDITION*)

704 Shop Charlotte in the 70's - Midnight (Unisex)

$ 30.00 Save $ -30.00
  • 52% Cotton, 48% Polyester
  • Fits True to Size, if you prefer a baggier fit- size up
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte in the 70's - Midnight (Unisex)

704 Shop Charlotte in the 70's Tee - Maroon (Unisex)

$ 30.00 Save $ -30.00
  • 52% Cotton, 48% Polyester
  • Fits True To Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte in the 70's Tee - Maroon (Unisex)

704 Shop Hornet's Nest Longsleeve Tee (Unisex)

$ 38.00 Save $ -38.00
  • 100% Cotton
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry
704 Shop Hornet's Nest Longsleeve Tee (Unisex)

704 Shop Hornet's Nest Tee (Unisex)

$ 30.00 Save $ -30.00
  • 52% Cotton, 48% Polyester
  • Fits True to Size, if you prefer a baggier fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop Hornet's Nest Tee (Unisex)

704 Shop Carolina Til I Die Tee (Unisex)

$ 32.00 Save $ -32.00
  • 50% Cotton, 25% Rayon, 25% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)

Visit Our Store in Southend

1616 Camden Road

STE 140
Charlotte, NC 28203

Mon - Fri, 11:00am - 7:00pm
Saturday, 11:00am - 7:00pm
Sunday, 12:00 pm - 6:00pm

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