704 Shop x Presidents Cup

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

704 Shop x Presidents Cup
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Official Crown Store
Shop City of Charlotte x 704 Shop

Newest Releases

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704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
$ 45.00
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704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
$ 45.00
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704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
$ 45.00
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704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
$ 45.00
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704 Shop Seven Ohhh Fore Golf Tee (Unisex)
704 Shop Seven Ohhh Fore Golf Tee (Unisex)
from $ 35.00
In-Store Only
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704 Shop x President's Cup™ Quail Cap - White
704 Shop x President's Cup™ Quail Cap - White
$ 45.00
In-Store Only
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704 Shop x President's Cup™ Quail Cap - Navy
704 Shop x President's Cup™ Quail Cap - Navy
$ 45.00
In-Store Only
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704 Shop x President's Cup™ Golf Cart Tee (Unisex)
704 Shop x President's Cup™ Golf Cart Tee (Unisex)
from $ 45.00
In-Store Only
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704 Shop x President's Cup™ Quail Tee (Unisex)
704 Shop x President's Cup™ Quail Tee (Unisex)
from $ 45.00
In-Store Only
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704 Shop x President's Cup™ x City of Charlotte Official Crown Tee (Unisex)
704 Shop x President's Cup™ x City of Charlotte Official Crown Tee (Unisex)
from $ 45.00
In-Store Only
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704 Shop x President's Cup™ Charlotte Tee (Unisex)
704 Shop x President's Cup™ Charlotte Tee (Unisex)
from $ 45.00
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704 Shop Black Fury Tee - Black (Unisex)
704 Shop Black Fury Tee - Black (Unisex)
from $ 35.00
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704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
from $ 35.00
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704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
$ 35.00
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704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
from $ 35.00
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704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
from $ 35.00
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704 Shop CLT Panther Tee - Black/Multi (Unisex)
704 Shop CLT Panther Tee - Black/Multi (Unisex)
from $ 35.00
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704 Shop Process™ Core Polo - Black/Dresden (Unisex)
704 Shop Process™ Core Polo - Black/Dresden (Unisex)
$ 88.00
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704 Shop Process™ Core Polo - White/Dresden (Unisex)
704 Shop Process™ Core Polo - White/Dresden (Unisex)
$ 88.00
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City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)
City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)
from $ 35.00
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213 products

704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)

$ 45.00 Save $ -45.00
  • 100% 200 GSM Cotton (5.9 oz) 
  • Enlarged Ribbed Neckline
  • Contrast Neck Taping
  • Enzyme Washed for Softness
  • Printed Seven Ohhh Four Script 
  • Straight Cut Hem
  • Fits True to Size - see size chart below to find your perfect fit
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)

704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)

$ 45.00 Save $ -45.00
  • 100% 200 GSM Cotton (5.9 oz) 
  • Enlarged Ribbed Neckline
  • Contrast Neck Taping
  • Enzyme Washed for Softness
  • Printed Seven Ohhh Four Script 
  • Straight Cut Hem
  • Fits True to Size - see size chart below to find your perfect fit
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)

704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)

$ 45.00 Save $ -45.00
  • 100% 200 GSM Cotton (5.9 oz) 
  • Enlarged Ribbed Neckline
  • Contrast Neck Taping
  • Enzyme Washed for Softness
  • Printed Seven Ohhh Four Script 
  • Straight Cut Hem
  • Fits True to Size - see size chart below to find your perfect fit
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)

704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)

$ 45.00 Save $ -45.00
  • 100% 200 GSM Cotton (5.9 oz) 
  • Enlarged Ribbed Neckline
  • Contrast Neck Taping
  • Enzyme Washed for Softness
  • Printed Seven Ohhh Four Script 
  • Straight Cut Hem
  • Fits True to Size - see size chart below to find your perfect fit
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)

704 Shop Seven Ohhh Fore Golf Tee (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Seven Ohhh Fore Golf Tee (Unisex)

704 Shop x President's Cup™ Quail Cap - White

$ 45.00 Save $ -45.00

Limited edition collaboration with the PGA for the 2022 President's Cup™.

  • 100% Cotton Twill
  • Unstructured Crown for Low Profile Look
  • Adjustable strapback enclosure
  • Embroidered Quail Design
  • One Size Fits Most
704 Shop x President's Cup™ Quail Cap - White

704 Shop x President's Cup™ Quail Cap - Navy

$ 45.00 Save $ -45.00

Limited edition collaboration with the PGA for the 2022 President's Cup™.

  • 100% Cotton Twill
  • Unstructured Crown for Low Profile Look
  • Adjustable strapback enclosure
  • Embroidered Quail Design
  • One Size Fits Most
704 Shop x President's Cup™ Quail Cap - Navy

704 Shop x President's Cup™ Golf Cart Tee (Unisex)

$ 45.00 Save $ -45.00

Limited edition collaboration with the PGA for the 2022 President's Cup™.

  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x President's Cup™ Golf Cart Tee (Unisex)
704 Shop x President's Cup™ Golf Cart Tee (Unisex)
704 Shop x President's Cup™ Golf Cart Tee (Unisex)
704 Shop x President's Cup™ Golf Cart Tee (Unisex)

704 Shop x President's Cup™ Quail Tee (Unisex)

$ 45.00 Save $ -45.00

Limited edition collaboration with the PGA for the 2022 President's Cup™.

  • 50% Polyester, 25% Cotton, 25% Rayon
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop x President's Cup™ Quail Tee (Unisex)

704 Shop x President's Cup™ x City of Charlotte Official Crown Tee (Unisex)

$ 45.00 Save $ -45.00

Limited edition collaboration with the PGA for the 2022 President's Cup™.

  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x President's Cup™ x City of Charlotte Official Crown Tee (Unisex)

704 Shop x President's Cup™ Charlotte Tee (Unisex)

$ 45.00 Save $ -45.00

Limited edition collaboration with the PGA for the 2022 President's Cup™.

  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x President's Cup™ Charlotte Tee (Unisex)

704 Shop Black Fury Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Black Fury Tee - Black (Unisex)

704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)

704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Relaxed, boxy fit
  • Drop shoulder, mid-length
  • Machine Wash Cold, Hang Dry
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)

704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)

704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)

704 Shop CLT Panther Tee - Black/Multi (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop CLT Panther Tee - Black/Multi (Unisex)

704 Shop Process™ Core Polo - Black/Dresden (Unisex)

$ 88.00 Save $ -88.00
  • Blended Picque Material
  • Moisture Wicking
  • Split hem with slightly elongated back panel
  • Contrast collar
  • Ribbed sleeve caps
  • Left chest embroidery
704 Shop Process™ Core Polo - Black/Dresden (Unisex)

704 Shop Process™ Core Polo - White/Dresden (Unisex)

$ 88.00 Save $ -88.00
  • Blended Picque Material
  • Moisture Wicking
  • Split hem with slightly elongated back panel
  • Contrast collar
  • Ribbed sleeve caps
  • Left chest embroidery
704 Shop Process™ Core Polo - White/Dresden (Unisex)

City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)

$ 35.00 Save $ -35.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

Get directions