704 Shop x Charlotte 49ers

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

704 Shop x Charlotte 49ers
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Shop City of Charlotte x 704 Shop

Newest Releases

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704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
$ 75.00
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704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
$ 55.00
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704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
$ 55.00
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704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
$ 75.00
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704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
$ 55.00
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704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
$ 125.00
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704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
$ 95.00
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704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)
704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)
$ 38.00
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704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black
704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black
$ 35.00
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704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)
$ 55.00
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704 Shop x City of Charlotte Official Crown Gnome Santa Tee - Emerald/Multi (Unisex)
704 Shop x City of Charlotte Official Crown Gnome Santa Tee - Emerald/Multi (Unisex)
$ 38.00
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704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)
704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)
from $ 40.00
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704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)
704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)
from $ 80.00
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704 Shop x City of Charlotte Official Crown Hoodie - Walnut/White (Unisex)
704 Shop x City of Charlotte Official Crown Hoodie - Walnut/White (Unisex)
from $ 80.00
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704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Sand/White (Unisex)
704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Sand/White (Unisex)
from $ 80.00
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704 Shop Charlotte Script Tee - Atlantic/White (Unisex)
704 Shop Charlotte Script Tee - Atlantic/White (Unisex)
from $ 35.00
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704 Shop Charlotte Script Tee - Mushroom/White (Unisex)
704 Shop Charlotte Script Tee - Mushroom/White (Unisex)
from $ 35.00
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704 Shop Charlotte Script Tee - Black/White (Unisex)
704 Shop Charlotte Script Tee - Black/White (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)
704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)
704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)
from $ 35.00
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250 products

704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)

$ 75.00 Save $ -75.00
  • Relaxed fit mesh
  • Lined pockets
  • Applique details
  • Embroidered 704 Logo
  • Metal tipped drawstrings
  • Fully lined
  • Fits True to Size, Above the Knee
SIZE XS S M L XL 2XL 3XL
Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)

704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)

$ 55.00 Save $ -55.00
  • 100% 230 GSM Cotton
  • Enzyme Washed 
  • Screen Printed 704 Logo on Front Chest
  • Contrast Neck Taping
  • Dip Dyed to Create Gradient Effect
  • Enlarged Ribbed Collar
  • Fits True to Size - See Size Chart for Exact Measurements
  • Machine Wash Cold Separately, Hang Dry 
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in

 

704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)

704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade

$ 55.00 Save $ -55.00
  • Adult Size 7 (29.5") Custom Basketball
  • Ideal for Indoor or Outdoor Play
  • Durable Composite Material for Extended Use
  • Debossed Metallic 704 Logo Branding
  • Ships Deflated 
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade

704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)

$ 75.00 Save $ -75.00
  • Relaxed fit mesh
  • Lined pockets
  • Applique details
  • Embroidered 704 Logo
  • Metal tipped drawstrings
  • Fully lined
  • Fits True to Size, Above the Knee
SIZE XS S M L XL 2XL 3XL
Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)

704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)

$ 55.00 Save $ -55.00
  • 100% 230 GSM Cotton
  • Enzyme Washed 
  • Screen Printed 704 Logo on Front Chest
  • Contrast Neck Taping
  • Dip Dyed to Create Gradient Effect
  • Enlarged Ribbed Collar
  • Fits True to Size - See Size Chart for Exact Measurements
  • Machine Wash Cold Separately, Hang Dry 
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)

704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)

$ 125.00 Save $ -125.00
  • 100% 450 GSM Cotton
  • Heavy Enzyme Washed for Softness
  • Contrast Hood, Cuffs, and Bottom Hem
  • Double-Density Classic 704 Logo Embroidery on Left Chest
  • Double-layered Hood
  • Fits True to Size - See Size Chart Below for Exact Measurements
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Sleeve Length 24.25 in 24.75 in 25 in 25.25 in 25.5 in 25.75 in 26 in
Chest Width 19.5 in 20.5 in 21.5 in 22.5 in 23.5 in 24.5 in 25.5 in
Back Length 25.5 in 26.5 in 27.5 in 28.5 in 29.5 in 30.5 in 31.5 in
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)

704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)

$ 95.00 Save $ -95.00
  • 100% 450 GSM Cotton
  • Heavy Enzyme Washed for Softness
  • Contrast Interior Panel
  • Double-Density Classic 704 Logo Embroidery on Left Hip
  • Button Enclosure on Rear Pocket
  • Fits True to Size - See Size Chart Below for Exact Measurements
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Inseam 30.75" 30.75" 30.75" 30.75" 30.75" 30.75" 30.75"
Waist 26-28" 28-30" 30-32" 32-34" 34-36" 36-38" 38-40"
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)

704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)

$ 38.00 Save $ -38.00

Officially Licensed in collaboration with our partnership with the Charlotte 49ers.

  • 100% 5.3 oz Mid-Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry

 

 

704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)

704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black

$ 35.00 Save $ -35.00

Officially Licensed in collaboration with our partnership with the Charlotte 49ers.

  • Cotton Twill Crown and Bill, Mesh Backing
  • Adjustable snapback enclosure
  • Raised Embroidery
  • One Size Fits Most
704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black

704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)

$ 55.00 Save $ -55.00
  • 230 GSM 100% Cotton
  • All Over Screen Printed Official Crown Pattern
  • Enzyme Washed
  • Ribbed Neck
  • Fits True to Size - See Size Chart Below
  • Machine Wash Cold, Hang Dry
SIZE XS S M L XL 2XL 3XL
Sleeve Length 8 in 8.25 in 8.5 in 8.75 in 9 in 9.25 in 9.5 in
Chest Width 20 in 21 in 22 in 23 in 24 in 25 in 26 in
Back Length 25.5 in 26.25 in 27 in 27.5 in 28 in 28.5 in 29 in
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)

704 Shop x City of Charlotte Official Crown Gnome Santa Tee - Emerald/Multi (Unisex)

$ 38.00 Save $ -38.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Gnome Santa Tee - Emerald/Multi (Unisex)

704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)

$ 40.00 Save $ -40.00
  • 100% 5.3 oz Mid-Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)

704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)

$ 80.00 Save $ -80.00
  • 10.3 oz Cotton/Polyester Fleece 
  • Lined hood with tonal shoestring drawcord
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry for longest life
704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)

704 Shop x City of Charlotte Official Crown Hoodie - Walnut/White (Unisex)

$ 80.00 Save $ -80.00
  • 10.3 oz Cotton/Polyester Fleece 
  • Lined hood with tonal shoestring drawcord
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry for longest life
704 Shop x City of Charlotte Official Crown Hoodie - Walnut/White (Unisex)

704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Sand/White (Unisex)

$ 80.00 Save $ -80.00
  • 11.8 oz Heavy Weight
  • 80% cotton 20% polyester
  • Relaxed, oversized fit with dropped shoulders
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Sand/White (Unisex)

704 Shop Charlotte Script Tee - Atlantic/White (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size - if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Script Tee - Atlantic/White (Unisex)

704 Shop Charlotte Script Tee - Mushroom/White (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size - if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Script Tee - Mushroom/White (Unisex)

704 Shop Charlotte Script Tee - Black/White (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size - if you prefer a baggier fit size up
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Script Tee - Black/White (Unisex)

704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)

704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

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