Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

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Shop Collection
704 Shop x Charlotte 49ers
Shop Look

Newest Releases

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704 Shop x City of Charlotte Official Crown Tee - Mint/Black (Unisex)
704 Shop x City of Charlotte Official Crown Tee - Mint/Black (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)
$ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)
$ 35.00
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704 Shop 704 Geo Tee - Black/Peanut (Unisex)
704 Shop 704 Geo Tee - Black/Peanut (Unisex)
from $ 35.00
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704 Shop CLT Box Tee - Black/Peanut (Unisex)
704 Shop CLT Box Tee - Black/Peanut (Unisex)
from $ 35.00
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704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)
704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)
$ 35.00
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704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)
704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)
$ 35.00
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704 Shop x New Era 704 Logo 950 Original Fit Hat - Peanut/Black (Unisex)
704 Shop x New Era 704 Logo 950 Original Fit Hat - Peanut/Black (Unisex)
$ 35.00
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704 Shop Basketball for Life Tee - Black (Unisex)
704 Shop Basketball for Life Tee - Black (Unisex)
from $ 35.00
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704 Shop Skeleton Queen Tee - Black (Unisex)
704 Shop Skeleton Queen Tee - Black (Unisex)
from $ 35.00
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704 Shop Skeleton Queen Crop Tee - Black (Women's)
704 Shop Skeleton Queen Crop Tee - Black (Women's)
$ 35.00
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704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
$ 35.00
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704 Shop Charlotte in the 70's Tee - Rose (Unisex)
704 Shop Charlotte in the 70's Tee - Rose (Unisex)
from $ 35.00
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704 Shop Charlotte in the 70's Tee - Dark Chocolate (Unisex)
704 Shop Charlotte in the 70's Tee - Dark Chocolate (Unisex)
from $ 35.00
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704 Shop Charlotte in the 70's Muscle Tank - Midnight (Women's)
704 Shop Charlotte in the 70's Muscle Tank - Midnight (Women's)
$ 35.00
Sold Out
704 Shop Queen City Hoops Tee - Gray (Unisex)
704 Shop Queen City Hoops Tee - Gray (Unisex)
from $ 35.00
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704 Shop x New Era 704 Logo 950 Original Fit Hat - Khaki/White (Unisex)
704 Shop x New Era 704 Logo 950 Original Fit Hat - Khaki/White (Unisex)
$ 35.00
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704 Shop Habit Forming Crop Tee - Navy (Women's)
704 Shop Habit Forming Crop Tee - Navy (Women's)
$ 35.00
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704 Shop Habit Forming Tee - Burgundy (Unisex)
704 Shop Habit Forming Tee - Burgundy (Unisex)
from $ 35.00
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213 products

704 Shop x City of Charlotte Official Crown Tee - Mint/Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Tee - Mint/Black (Unisex)

704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)

704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)

$ 35.00 Save $ -35.00
  • Women's relaxed fit muscle tank
  • 65% Polyester, 35% Viscose
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Black/Mint (Women's)

704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)

$ 35.00 Save $ -35.00
  • Women's relaxed fit muscle tank
  • 65% Polyester, 35% Viscose
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Mint/Black (Women's)

704 Shop 704 Geo Tee - Black/Peanut (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop 704 Geo Tee - Black/Peanut (Unisex)

704 Shop CLT Box Tee - Black/Peanut (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop CLT Box Tee - Black/Peanut (Unisex)

704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)

$ 35.00 Save $ -35.00
  • Women's relaxed fit mock neck tank
  • 60% Cotton, 40% Polyester
  • Machine Wash Cold, Hang Dry
704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)
704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)
704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)
704 Shop CLT Box Mock Neck Tank - Black/Peanut (Women's)

704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)

$ 35.00 Save $ -35.00
  • Women's relaxed fit mock neck tank
  • 60% Cotton, 40% Polyester
  • Machine Wash Cold, Hang Dry
704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)
704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)
704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)
704 Shop 704 Geo Mock Neck Tank - Black/Peanut (Women's)

704 Shop x New Era 704 Logo 950 Original Fit Hat - Peanut/Black (Unisex)

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Raised 3D Embroidery
  • Adjustable - One Size Fits Most
  • Plastic Snapback Enclosure
704 Shop x New Era 704 Logo 950 Original Fit Hat - Peanut/Black (Unisex)

704 Shop Basketball for Life Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Basketball for Life Tee - Black (Unisex)

704 Shop Skeleton Queen Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Skeleton Queen Tee - Black (Unisex)

704 Shop Skeleton Queen Crop Tee - Black (Women's)

$ 35.00 Save $ -35.00

  • 100% 5.3 oz Midweight Cotton
  • Cropped Length
  • Machine Wash Cold, Hang Dry
704 Shop Skeleton Queen Crop Tee - Black (Women's)
704 Shop Skeleton Queen Crop Tee - Black (Women's)
704 Shop Skeleton Queen Crop Tee - Black (Women's)
704 Shop Skeleton Queen Crop Tee - Black (Women's)
704 Shop Skeleton Queen Crop Tee - Black (Women's)
704 Shop Skeleton Queen Crop Tee - Black (Women's)

704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)

$ 35.00 Save $ -3.00
  • 65% Polyester, 35% Viscose
  • Flowy Fit, longer back panel 
  • Machine Wash Cold
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)
704 Shop Skeleton Queen Muscle Tee w/ Rolled Cuff - Black (Women's)

704 Shop Charlotte in the 70's Tee - Rose (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte in the 70's Tee - Rose (Unisex)

704 Shop Charlotte in the 70's Tee - Dark Chocolate (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte in the 70's Tee - Dark Chocolate (Unisex)

704 Shop Charlotte in the 70's Muscle Tank - Midnight (Women's)

$ 35.00 Save $ -35.00
  • Women's relaxed fit muscle tank
  • 65% Polyester, 35% Viscose
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte in the 70's Muscle Tank - Midnight (Women's)

704 Shop Queen City Hoops Tee - Gray (Unisex)

$ 35.00 Save $ -35.00
  • Ultra Soft Triblend Material
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop Queen City Hoops Tee - Gray (Unisex)
704 Shop Queen City Hoops Tee - Gray (Unisex)
704 Shop Queen City Hoops Tee - Gray (Unisex)
704 Shop Queen City Hoops Tee - Gray (Unisex)

704 Shop x New Era 704 Logo 950 Original Fit Hat - Khaki/White (Unisex)

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Raised 3D Embroidery
  • Adjustable - One Size Fits Most
  • Plastic Snapback Enclosure
704 Shop x New Era 704 Logo 950 Original Fit Hat - Khaki/White (Unisex)

704 Shop Habit Forming Crop Tee - Navy (Women's)

$ 35.00 Save $ -35.00

  • 100% 5.3 oz Midweight Cotton
  • Cropped Length
  • Machine Wash Cold, Hang Dry
704 Shop Habit Forming Crop Tee - Navy (Women's)
704 Shop Habit Forming Crop Tee - Navy (Women's)
704 Shop Habit Forming Crop Tee - Navy (Women's)
704 Shop Habit Forming Crop Tee - Navy (Women's)
704 Shop Habit Forming Crop Tee - Navy (Women's)
704 Shop Habit Forming Crop Tee - Navy (Women's)

704 Shop Habit Forming Tee - Burgundy (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Habit Forming Tee - Burgundy (Unisex)
704 Shop Habit Forming Tee - Burgundy (Unisex)
704 Shop Habit Forming Tee - Burgundy (Unisex)
704 Shop Habit Forming Tee - Burgundy (Unisex)
704 Shop Habit Forming Tee - Burgundy (Unisex)
704 Shop Habit Forming Tee - Burgundy (Unisex)

Visit our store in South End!

1616 Camden Road

STE 140
Charlotte, NC 28203

Mon - Fri, 11:00am - 5:00pm
Saturday, 11:00am - 5:00pm
Sunday, 12:00 pm - 5:00pm

Get directions