Shop 704 Shop x Cheerwine

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

704 Shop x Cheerwine
Shop Look
Official Crown Store
Shop City of Charlotte x 704 Shop

Newest Releases

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704 Shop Process™ x City of Charlotte Crown Flag - Green/White
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
$ 45.00
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704 Shop Process™ 704 Logo Flag - Black/White
704 Shop Process™ 704 Logo Flag - Black/White
$ 45.00
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704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)
704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)
$ 42.00
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704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)
704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)
$ 42.00
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704 Shop 704 Panther Logo Tee - Black (Unisex)
704 Shop 704 Panther Logo Tee - Black (Unisex)
from $ 35.00
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704 Shop Game Time Tee - Heather Gray (Unisex)
704 Shop Game Time Tee - Heather Gray (Unisex)
from $ 35.00
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704 Shop x Created Co. 704 Logo Stainless Steel Camper Mug - White
704 Shop x Created Co. 704 Logo Stainless Steel Camper Mug - White
$ 35.00
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704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White
$ 35.00
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704 Shop x Created Co. 704 Logo Stainless Steel Tumbler - Matte Black/White
704 Shop x Created Co. 704 Logo Stainless Steel Tumbler - Matte Black/White
$ 35.00
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704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Tumbler - Matte Black/White
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Tumbler - Matte Black/White
$ 35.00
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704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Cold Cup - Matte Black/White
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Cold Cup - Matte Black/White
$ 35.00
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704 Shop x Created Co. 704 Logo Stainless Steel Cold Cup - Matte Black/White
704 Shop x Created Co. 704 Logo Stainless Steel Cold Cup - Matte Black/White
$ 35.00
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704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal
704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal
$ 85.00
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704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy
704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy
$ 85.00
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704 Shop x City of Charlotte Candy Cane Crown Hoodie - Licorice/Multi (Unisex)
704 Shop x City of Charlotte Candy Cane Crown Hoodie - Licorice/Multi (Unisex)
from $ 80.00
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704 Shop x City of Charlotte Candy Cane Crown Hoodie - Garland/Multi (Unisex)
704 Shop x City of Charlotte Candy Cane Crown Hoodie - Garland/Multi (Unisex)
from $ 80.00
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704 Shop x City of Charlotte - Candy Cane Crown Longsleeve Tee - Licorice/Multi (Unisex)
704 Shop x City of Charlotte - Candy Cane Crown Longsleeve Tee - Licorice/Multi (Unisex)
from $ 38.00
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704 Shop x City of Charlotte - Candy Cane Crown Tee - Holly/Multi (Unisex)
704 Shop x City of Charlotte - Candy Cane Crown Tee - Holly/Multi (Unisex)
from $ 35.00
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704 Shop x City of Charlotte - Candy Cane Crown Tee - Rudolph/Multi (Unisex)
704 Shop x City of Charlotte - Candy Cane Crown Tee - Rudolph/Multi (Unisex)
from $ 35.00
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704 Shop x City of Charlotte - Candy Cane Crown Tee - Licorice/Multi (Unisex)
704 Shop x City of Charlotte - Candy Cane Crown Tee - Licorice/Multi (Unisex)
from $ 35.00
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140 products

704 Shop Process™ x City of Charlotte Crown Flag - Green/White

$ 45.00 Save $ -45.00
  • Bronze grommets 
  • 100% Ripstop Polyester 
  • 3'x5' 
  • Double-Sided
  • Can be hung with flag pole or on wall

*Flag pole and accessories for hanging are not included.

704 Shop Process™ x City of Charlotte Crown Flag - Green/White

704 Shop Process™ 704 Logo Flag - Black/White

$ 45.00 Save $ -45.00
  • Bronze grommets 
  • 100% Ripstop Polyester
  • 3'x5' 
  • Double-Sided
  • Can be hung with flag pole or on wall

*Flag pole and accessories for hanging are not included.

704 Shop Process™ 704 Logo Flag - Black/White

704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)

$ 42.00 Save $ -42.00
  • 230 GSM 100% Cotton 
  • Pigment dyed and washed for vintage meets new feel
  • Superior softness and durability
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)

704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)

$ 42.00 Save $ -42.00
  • 230 GSM 100% Cotton 
  • Pigment dyed and washed for vintage meets new feel
  • Superior softness and durability
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)

704 Shop 704 Panther Logo Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-weight cotton
  • Fits true to size
  • Machine wash cold, Hang dry
704 Shop 704 Panther Logo Tee - Black (Unisex)

704 Shop Game Time Tee - Heather Gray (Unisex)

$ 35.00 Save $ -35.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop Game Time Tee - Heather Gray (Unisex)

704 Shop x Created Co. 704 Logo Stainless Steel Camper Mug - White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 12 oz
  • Powder Coat Finishing
  • Shatterproof push-on lid
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. 704 Logo Stainless Steel Camper Mug - White

704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 12 oz
  • Powder Coat Finishing
  • Shatterproof push-on lid
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White

704 Shop x Created Co. 704 Logo Stainless Steel Tumbler - Matte Black/White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 16 oz
  • Powder Coat Finishing
  • Shatterproof push-on lid
  • No sweat design
  • Fits in your cup holder
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. 704 Logo Stainless Steel Tumbler - Matte Black/White

704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Tumbler - Matte Black/White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 16 oz
  • Powder Coat Finishing
  • Shatterproof push-on lid
  • No sweat design
  • Fits in your cup holder
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Tumbler - Matte Black/White

704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Cold Cup - Matte Black/White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 16 oz
  • Powder Coat Finishing
  • Twist-on lig
  • Fits in your cup holder
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Cold Cup - Matte Black/White

704 Shop x Created Co. 704 Logo Stainless Steel Cold Cup - Matte Black/White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 16 oz
  • Powder Coat Finishing
  • Twist-on lig
  • Fits in your cup holder
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. 704 Logo Stainless Steel Cold Cup - Matte Black/White

704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal

$ 85.00 Save $ -85.00

  • Paneled construction
  • Split hem at the sides with slightly elongated back
  • Fits True to Size - see size chart below for exact measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 21.5 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Chest Width 20.75 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Back Length 26.5 in 27.5 in 28.5 in 29.25 in 30 in 30.75 in 31.5 in
704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal

704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy

$ 85.00 Save $ -85.00

  • Paneled construction
  • Split hem at the sides with slightly elongated back
  • Fits True to Size - see size chart below for exact measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 21.5 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Chest Width 20.75 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Back Length 26.5 in 27.5 in 28.5 in 29.25 in 30 in 30.75 in 31.5 in
704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy

704 Shop x City of Charlotte Candy Cane Crown Hoodie - Licorice/Multi (Unisex)

$ 80.00 Save $ -80.00

Created in partnership with the City of Charlotte and designed by the City of Charlotte's Creative Team. 

  • 10 oz Cotton/Polyester Fleece 
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry for longest life
704 Shop x City of Charlotte Candy Cane Crown Hoodie - Licorice/Multi (Unisex)

704 Shop x City of Charlotte Candy Cane Crown Hoodie - Garland/Multi (Unisex)

$ 80.00 Save $ -80.00

Created in partnership with the City of Charlotte and designed by the City of Charlotte's Creative Team. 

  • 10 oz Cotton/Polyester Fleece 
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Fits True to Size 
  • Machine Wash Cold, Hang Dry for longest life
704 Shop x City of Charlotte Candy Cane Crown Hoodie - Garland/Multi (Unisex)

704 Shop x City of Charlotte - Candy Cane Crown Longsleeve Tee - Licorice/Multi (Unisex)

$ 38.00 Save $ -38.00
Created in partnership with the City of Charlotte and designed by the City of Charlotte's Creative Team. 
  • 100% 220 GSM Cotton
  • Fits True to Size
  • Split Hem with Slightly Elongated Back
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte - Candy Cane Crown Longsleeve Tee - Licorice/Multi (Unisex)

704 Shop x City of Charlotte - Candy Cane Crown Tee - Holly/Multi (Unisex)

$ 35.00 Save $ -35.00
Created in partnership with the City of Charlotte and designed by the City of Charlotte's Creative Team. 
  • 100% 220 GSM Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte - Candy Cane Crown Tee - Holly/Multi (Unisex)

704 Shop x City of Charlotte - Candy Cane Crown Tee - Rudolph/Multi (Unisex)

$ 35.00 Save $ -35.00
Created in partnership with the City of Charlotte and designed by the City of Charlotte's Creative Team. 
  • 100% 220 GSM Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte - Candy Cane Crown Tee - Rudolph/Multi (Unisex)

704 Shop x City of Charlotte - Candy Cane Crown Tee - Licorice/Multi (Unisex)

$ 35.00 Save $ -35.00
Created in partnership with the City of Charlotte and designed by the City of Charlotte's Creative Team. 
  • 100% 220 GSM Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte - Candy Cane Crown Tee - Licorice/Multi (Unisex)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

Get directions