Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

704 Shop x Charlotte FC
Shop Collection
704 shop x City of Charlotte
Shop Collection

Newest Releases

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704 Shop "Purrrfect" 704 Raglan Tee - White/Black (Unisex)
704 Shop "Purrrfect" 704 Raglan Tee - White/Black (Unisex)
$ 42.00
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704 Shop "Purrrfect" 704 Tee - White (Unisex)
704 Shop "Purrrfect" 704 Tee - White (Unisex)
$ 38.00
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704 Shop "Purrrfect" 704 Longsleeve Tee - White (Unisex)
704 Shop "Purrrfect" 704 Longsleeve Tee - White (Unisex)
$ 45.00
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704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/Black (Unisex)
704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/Black (Unisex)
$ 38.00
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704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/White (Unisex)
704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/White (Unisex)
$ 38.00
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704 Shop Trench Mafia Tee - Ecru (Unisex)
704 Shop Trench Mafia Tee - Ecru (Unisex)
$ 38.00
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704 Shop Trench Mafia Tee - Heather Gray (Unisex)
704 Shop Trench Mafia Tee - Heather Gray (Unisex)
from $ 38.00
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704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
$ 38.00
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704 Shop x Bradley Bozeman White Rhino Tee - Black (Toddler)
704 Shop x Bradley Bozeman White Rhino Tee - Black (Toddler)
$ 25.00
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704 Shop x Bradley Bozeman White Rhino Onesie - Black
704 Shop x Bradley Bozeman White Rhino Onesie - Black
$ 25.00
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704 Shop x Charlotte 49ers Owl Football Tee - Green (Unisex)
704 Shop x Charlotte 49ers Owl Football Tee - Green (Unisex)
from $ 38.00
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704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - White (Unisex)
704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - White (Unisex)
$ 45.00
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704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - Green (Unisex)
704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - Green (Unisex)
$ 45.00
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704 Shop x Charlotte 49ers Owl Football Tee - White (Unisex)
704 Shop x Charlotte 49ers Owl Football Tee - White (Unisex)
$ 38.00
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704 Shop Sketchy Panther Tee - Black (Unisex)
704 Shop Sketchy Panther Tee - Black (Unisex)
$ 38.00
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704 Shop Sketchy Panther Boxy Tee - Black (Women's)
704 Shop Sketchy Panther Boxy Tee - Black (Women's)
$ 38.00
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704 Shop Sketchy Panther Crop Tee - Black (Women's)
704 Shop Sketchy Panther Crop Tee - Black (Women's)
$ 38.00
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Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Chrome/Black (Unisex)
Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Chrome/Black (Unisex)
$ 45.00
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Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Black (Unisex)
Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Black (Unisex)
$ 45.00
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704 Shop x New Era 704 Logo Corduroy 940 A-Frame Hat - Chrome White/Black (Unisex)
704 Shop x New Era 704 Logo Corduroy 940 A-Frame Hat - Chrome White/Black (Unisex)
$ 38.00
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271 products

704 Shop "Purrrfect" 704 Raglan Tee - White/Black (Unisex)

$ 42.00 Save $ -42.00
  • 100% 4.4 oz light-weight cotton 
  • 3/4 length raglan sleeves
  • Curved tails
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop "Purrrfect" 704 Raglan Tee - White/Black (Unisex)

704 Shop "Purrrfect" 704 Tee - White (Unisex)

$ 38.00 Save $ -38.00

  • 100% 5.3 oz Midweight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop "Purrrfect" 704 Tee - White (Unisex)

704 Shop "Purrrfect" 704 Longsleeve Tee - White (Unisex)

$ 45.00 Save $ -45.00
  • 100% 5.9 oz Heavy Weight Cotton
  • Side Split Bottom Hem for Slightly Larger Length on Back
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop "Purrrfect" 704 Longsleeve Tee - White (Unisex)

704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/Black (Unisex)

$ 38.00 Save $ -38.00
  • New Era Golfer Silhouette
  • Raised 3D Embroidery
  • Adjustable - One Size Fits Most
  • Plastic Snapback Enclosure
704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/Black (Unisex)

704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/White (Unisex)

$ 38.00 Save $ -38.00
  • New Era Golfer Silhouette
  • Raised 3D Embroidery
  • Adjustable - One Size Fits Most
  • Plastic Snapback Enclosure
704 Shop x City of Charlotte Official Crown Golfer Hat - Blue/White (Unisex)

704 Shop Trench Mafia Tee - Ecru (Unisex)

$ 38.00 Save $ -38.00
This product is in collaboration with members of the Carolina Panthers Offensive Line Unit and portions of the proceeds will be spread evenly across the multiple charities associated with these players. 
  • 100% 5.3 oz Midweight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Trench Mafia Tee - Ecru (Unisex)
704 Shop Trench Mafia Tee - Ecru (Unisex)
704 Shop Trench Mafia Tee - Ecru (Unisex)
704 Shop Trench Mafia Tee - Ecru (Unisex)

704 Shop Trench Mafia Tee - Heather Gray (Unisex)

$ 38.00 Save $ -38.00
This product is in collaboration with members of the Carolina Panthers Offensive Line Unit and a portion of the proceeds will be spread evenly across the multiple charities associated with these players. 
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit - If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
    704 Shop Trench Mafia Tee - Heather Gray (Unisex)
    704 Shop Trench Mafia Tee - Heather Gray (Unisex)
    704 Shop Trench Mafia Tee - Heather Gray (Unisex)
    704 Shop Trench Mafia Tee - Heather Gray (Unisex)

    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)

    $ 38.00 Save $ -38.00
    This product is in collaboration with Bradley Bozeman and proceeds will benefit the Bradley and Nikki Bozeman Foundation. 
    • 100% 5.3 oz Midweight Cotton
    • Fits True to Size
    • Machine Wash Cold, Hang Dry
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Unisex)

    704 Shop x Bradley Bozeman White Rhino Tee - Black (Toddler)

    $ 25.00 Save $ -25.00
    This product is in collaboration with Bradley Bozeman and proceeds will benefit the Bradley and Nikki Bozeman Foundation. 
    • 100% 3.9 - 4.2 oz. Cotton
    • Machine Wash Cold, Hang Dry
    704 Shop x Bradley Bozeman White Rhino Tee - Black (Toddler)

    704 Shop x Bradley Bozeman White Rhino Onesie - Black

    $ 25.00 Save $ -25.00
    This product is in collaboration with Bradley Bozeman and proceeds will benefit the Bradley and Nikki Bozeman Foundation. 
    • 100% Cotton
    • Taped shoulder-to-shoulder, topstitched ribbed collar
    • Innovative three snap closure
    704 Shop x Bradley Bozeman White Rhino Onesie - Black
    704 Shop x Bradley Bozeman White Rhino Onesie - Black
    704 Shop x Bradley Bozeman White Rhino Onesie - Black
    704 Shop x Bradley Bozeman White Rhino Onesie - Black

    704 Shop x Charlotte 49ers Owl Football Tee - Green (Unisex)

    $ 38.00 Save $ -38.00

    • 100% 5.3 oz Midweight Cotton
    • Fits True to Size
    • Machine Wash Cold, Hang Dry
    704 Shop x Charlotte 49ers Owl Football Tee - Green (Unisex)

    704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - White (Unisex)

    $ 45.00 Save $ -45.00
    • 100% 5.9 oz Heavy Weight Cotton
    • Side Split Bottom Hem for Slightly Larger Length on Back
    • Fits True to Size
    • Machine Wash Cold, Hang Dry
    704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - White (Unisex)

    704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - Green (Unisex)

    $ 45.00 Save $ -45.00
    • 100% 6.5 oz Heavy-Weight Cotton
    • Relaxed Fit
    • Machine Wash Cold, Hang Dry
    704 Shop x Charlotte 49ers Owl Football Longsleeve Tee - Green (Unisex)

    704 Shop x Charlotte 49ers Owl Football Tee - White (Unisex)

    $ 38.00 Save $ -38.00

    • 100% 5.3 oz Midweight Cotton
    • Fits True to Size
    • Machine Wash Cold, Hang Dry
    704 Shop x Charlotte 49ers Owl Football Tee - White (Unisex)

    704 Shop Sketchy Panther Tee - Black (Unisex)

    $ 38.00 Save $ -38.00

    • 100% 5.3 oz Midweight Cotton
    • Fits True to Size
    • Machine Wash Cold, Hang Dry
    704 Shop Sketchy Panther Tee - Black (Unisex)

    704 Shop Sketchy Panther Boxy Tee - Black (Women's)

    $ 38.00 Save $ -3.00
    • 100% 5.3 oz mid-weight cotton 
    • Relaxed, boxy fit
    • Drop shoulder, mid-length
    • Machine Wash Cold, Hang Dry
    704 Shop Sketchy Panther Boxy Tee - Black (Women's)

    704 Shop Sketchy Panther Crop Tee - Black (Women's)

    $ 38.00 Save $ -3.00
    • 100% 5.3 oz Midweight Cotton
    • Cropped Length
    • Machine Wash Cold, Hang Dry
    704 Shop Sketchy Panther Crop Tee - Black (Women's)

    Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Chrome/Black (Unisex)

    $ 45.00 Save $ -45.00
    • Officially Licensed
    • Corduroy Fabric
    • New Era 940 A-Frame Silhouette
    • Adjustable Snapback Enclosure
    • One Size Fits Most
    Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Chrome/Black (Unisex)

    Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Black (Unisex)

    $ 45.00 Save $ -45.00
    • Officially Licensed 
    • Corduroy Fabric
    • New Era 940 A-Frame Silhouette
    • Adjustable Snapback Enclosure
    • One Size Fits Most
    Limited Edition New Era x Carolina Panthers Corduroy 940 A-Frame Hat - Black (Unisex)

    704 Shop x New Era 704 Logo Corduroy 940 A-Frame Hat - Chrome White/Black (Unisex)

    $ 38.00 Save $ -38.00
    • New Era 940 A-Frame Silhouette
    • Adjustable Snapback Enclosure
    • One Size Fits Most
    704 Shop x New Era 704 Logo Corduroy 940 A-Frame Hat - Chrome White/Black (Unisex)

    Visit our store in South End!

    1616 Camden Road, STE 140
    Charlotte, NC 28203

    Mon - Sat: 11:00am - 6:00pm
    Sunday: 12:00pm - 5:00pm

    *Panthers Home Game Sunday: 10:00am - 5:00pm

    Get directions