Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

Crystal Washed Spring Capsule
Shop Look
Official Crown Store
Shop City of Charlotte x 704 Shop

Newest Releases

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704 Shop Process™ Core Polo - Black/Mint
704 Shop Process™ Core Polo - Black/Mint
$ 88.00
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704 Shop Process™ Core Polo - White/Black
704 Shop Process™ Core Polo - White/Black
$ 88.00
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704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)
704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)
from $ 35.00
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704 Shop Charlotte Arc Chroma Tank - Black/Purple (Women's)
704 Shop Charlotte Arc Chroma Tank - Black/Purple (Women's)
$ 35.00
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704 Shop Crowders Mountain State Park Tee (Unisex)
704 Shop Crowders Mountain State Park Tee (Unisex)
from $ 42.00
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704 Shop 704 Wrecking Crew Tee - Black (Unisex)
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
from $ 35.00
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704 Shop Process™ x City of Charlotte Crown Flag - Green/White
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
$ 45.00
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704 Shop x City of Charlotte Official Crown Tee - Heather Blue/Red/Navy (Unisex)
704 Shop x City of Charlotte Official Crown Tee - Heather Blue/Red/Navy (Unisex)
from $ 35.00
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704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)
704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)
from $ 35.00
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704 Shop CLT Vintage Muscle Tank - Heather Blue/Red/Navy (Women's)
704 Shop CLT Vintage Muscle Tank - Heather Blue/Red/Navy (Women's)
$ 35.00
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704 Shop x City of Charlotte Official Crown Muscle Tank - Heather Blue/Red/Navy (Women's)
704 Shop x City of Charlotte Official Crown Muscle Tank - Heather Blue/Red/Navy (Women's)
$ 35.00
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704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
from $ 35.00
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704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)
704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)
from $ 38.00
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704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)
704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)
from $ 38.00
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704 Shop Charlotte Perennial Tee - Faded Wine (Unisex)
704 Shop Charlotte Perennial Tee - Faded Wine (Unisex)
from $ 38.00
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704 Shop Cardinal Tee - Coal (Unisex)
704 Shop Cardinal Tee - Coal (Unisex)
from $ 35.00
Sold Out
704 Shop Cardinal Tee - Indigo (Unisex)
704 Shop Cardinal Tee - Indigo (Unisex)
from $ 35.00
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704 Shop Cardinal Crop Tee - Black (Women's)
704 Shop Cardinal Crop Tee - Black (Women's)
$ 35.00
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251 products

704 Shop Process™ Core Polo - Black/Mint

$ 88.00 Save $ -88.00
  • Blended Picque Material
  • Moisture Wicking
  • Split hem with slightly elongated back panel
  • Contrast collar
  • Ribbed sleeve caps
  • Left chest embroidery
704 Shop Process™ Core Polo - Black/Mint

704 Shop Process™ Core Polo - White/Black

$ 88.00 Save $ -88.00
  • Blended Picque Material
  • Moisture Wicking
  • Split hem with slightly elongated back panel
  • Contrast collar
  • Ribbed sleeve caps
  • Left chest embroidery
704 Shop Process™ Core Polo - White/Black

704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)

704 Shop Charlotte Arc Chroma Tank - Black/Purple (Women's)

$ 35.00 Save $ -35.00
  • 100% 4.4 oz Light Weight Cotton
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Arc Chroma Tank - Black/Purple (Women's)

704 Shop Crowders Mountain State Park Tee (Unisex)

$ 42.00 Save $ -42.00
Designed in collaboration with the City of Charlotte.
  • 50% Cotton, 50% Polyester
  • Athletic Fit - If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry

 

704 Shop Crowders Mountain State Park Tee (Unisex)

704 Shop 704 Wrecking Crew Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
704 Shop 704 Wrecking Crew Tee - Black (Unisex)

704 Shop Process™ x City of Charlotte Crown Flag - Green/White

$ 45.00 Save $ -45.00
  • Bronze grommets¬†
  • 100% Ripstop Polyester¬†
  • 3'x5'¬†
  • Double-Sided
  • Can be hung with flag pole or on wall

*Flag pole and accessories for hanging are not included.

704 Shop Process™ x City of Charlotte Crown Flag - Green/White

704 Shop x City of Charlotte Official Crown Tee - Heather Blue/Red/Navy (Unisex)

$ 35.00 Save $ -35.00
  • 60% Cotton, 40% Polyester
  • Athletic fit- If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Tee - Heather Blue/Red/Navy (Unisex)

704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)

$ 35.00 Save $ -35.00
  • 60% Cotton, 40% Polyester
  • Athletic fit- If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)

704 Shop CLT Vintage Muscle Tank - Heather Blue/Red/Navy (Women's)

$ 35.00 Save $ -35.00
  • 65% polyester, 35% cotton
  • Relaxed, flowy fit w/ curved bottom hem
  • Machine Wash Cold
704 Shop CLT Vintage Muscle Tank - Heather Blue/Red/Navy (Women's)

704 Shop x City of Charlotte Official Crown Muscle Tank - Heather Blue/Red/Navy (Women's)

$ 35.00 Save $ -35.00
  • 65% polyester, 35% cotton
  • Relaxed, flowy fit w/ curved bottom hem
  • Machine Wash Cold
704 Shop x City of Charlotte Official Crown Muscle Tank - Heather Blue/Red/Navy (Women's)

704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)

704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)

704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)

$ 35.00 Save $ -35.00
  • 60% Cotton, 40% Polyester
  • Athletic fit- If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)

704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)

$ 38.00 Save $ -38.00
  • 100% 5.3 oz Mid-Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)

704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)

$ 38.00 Save $ -38.00
  • 100% 5.3 oz Mid-Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)

704 Shop Charlotte Perennial Tee - Faded Wine (Unisex)

$ 38.00 Save $ -38.00
  • 100% 5.3 oz Mid-Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Perennial Tee - Faded Wine (Unisex)

704 Shop Cardinal Tee - Coal (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Cardinal Tee - Coal (Unisex)

704 Shop Cardinal Tee - Indigo (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Cardinal Tee - Indigo (Unisex)

704 Shop Cardinal Crop Tee - Black (Women's)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Midweight Cotton
  • Cropped Length
  • Machine Wash Cold, Hang Dry
704 Shop Cardinal Crop Tee - Black (Women's)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

Get directions