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12 Days of Restocks

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Shop 10.19.18 Releases
Shop 10.12.18 Releases

Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

11.23.18 - Vol. 1
Shop 11.23.18 - Vol. 1
11.23.18 - Vol. 2
Shop 11.23.18 - Vol. 2

Newest Releases & Restocks

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704 Shop Charlotte in the 70's Tee - Maroon (Unisex)
704 Shop Charlotte in the 70's Tee - Maroon (Unisex)
from $ 30.00
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704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
from $ 32.00
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704 Shop Fist Pound Tee - Blue (Unisex)
704 Shop Fist Pound Tee - Blue (Unisex)
from $ 30.00
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704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)
from $ 32.00
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704 Shop Carolina Til I Die Longsleeve Tee (Unisex)
704 Shop Carolina Til I Die Longsleeve Tee (Unisex)
from $ 38.00
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704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
from $ 48.00
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*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 Snapback - Metallic Gold 250 Edition
*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 Snapback - Metallic Gold 250 Edition
$ 35.00
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*Limited Edition* 704 Shop x City of Charlotte Official Crown 920 Dad Cap - Metallic Gold 250 Edition
*Limited Edition* 704 Shop x City of Charlotte Official Crown 920 Dad Cap - Metallic Gold 250 Edition
$ 35.00
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*Limited Edition" 704 Shop Logo 920 Dad Cap - Metallic Gold 250 Edition
*Limited Edition" 704 Shop Logo 920 Dad Cap - Metallic Gold 250 Edition
$ 32.00
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*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)
from $ 32.00
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*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)
from $ 35.00
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*Limited Edition* 704 Shop Logo 950 Snapback - Blackout Edition
*Limited Edition* 704 Shop Logo 950 Snapback - Blackout Edition
$ 32.00
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*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 - Blackout Edition
*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 - Blackout Edition
$ 35.00
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*Limited Edition* 704 Shop Logo Patch 3930 Fitted Hat - Blackout Edition
*Limited Edition* 704 Shop Logo Patch 3930 Fitted Hat - Blackout Edition
$ 32.00
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*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)
from $ 60.00
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*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)
from $ 65.00
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*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)
from $ 65.00
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704 Shop Premium Chenille Logo Hoodie - Heavyweight Black (Unisex)
704 Shop Premium Chenille Logo Hoodie - Heavyweight Black (Unisex)
from $ 70.00
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704 Shop City Zip Hoodie - Mauve (Unisex)
704 Shop City Zip Hoodie - Mauve (Unisex)
from $ 60.00
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704 Shop City Zip Hoodie - Stone (Unisex)
704 Shop City Zip Hoodie - Stone (Unisex)
from $ 60.00
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55 products

704 Shop Charlotte in the 70's Tee - Maroon (Unisex)

$ 30.00 Save $ -30.00
  • 52% Cotton, 48% Polyester
  • Fits True To Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte in the 70's Tee - Maroon (Unisex)

704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)

$ 32.00 Save $ -32.00

Thomas Davis is really good at football.

Proceeds benefitting Thomas Davis' Defending Dreams Foundation.ξ

50% Cotton, 25% Rayon, 25% Polyesterξ

Machine wash cold, Hang dry

704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)
704 Shop X Thomas Davis - Thomas Davis is really good at fooball tee (Unisex)

704 Shop Fist Pound Tee - Blue (Unisex)

$ 30.00 Save $ -30.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Fist Pound Tee - Blue (Unisex)

704 Shop Carolina Til I Die Tee (Unisex)

$ 32.00 Save $ -32.00
  • 50% Cotton, 25% Rayon, 25% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)
704 Shop Carolina Til I Die Tee (Unisex)

704 Shop Carolina Til I Die Longsleeve Tee (Unisex)

$ 38.00 Save $ -38.00
  • 90% Airlume Cotton, 10% Polyester
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop Carolina Til I Die Longsleeve Tee (Unisex)
704 Shop Carolina Til I Die Longsleeve Tee (Unisex)
704 Shop Carolina Til I Die Longsleeve Tee (Unisex)
704 Shop Carolina Til I Die Longsleeve Tee (Unisex)

704 Shop French Terry Short Sleeve Hoodie - Sea Foam

$ 48.00 Save $ -48.00
  • 100% French Terry Cotton
  • 320 gsm
  • Hidden Side Pockets
  • Metal Tipped Drawstring
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam
704 Shop French Terry Short Sleeve Hoodie - Sea Foam

*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 Snapback - Metallic Gold 250 Edition

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Adjustable Plastic Enclosure
  • One Size Fits Most
*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 Snapback - Metallic Gold 250 Edition

*Limited Edition* 704 Shop x City of Charlotte Official Crown 920 Dad Cap - Metallic Gold 250 Edition

$ 35.00 Save $ -35.00
  • New Era 920 Unstructured Silhouette
  • Adjustable Cloth Enclosure
  • One Size Fits Most
*Limited Edition* 704 Shop x City of Charlotte Official Crown 920 Dad Cap - Metallic Gold 250 Edition

*Limited Edition" 704 Shop Logo 920 Dad Cap - Metallic Gold 250 Edition

$ 32.00 Save $ -32.00
  • New Era 920 Unstructured Silhouette
  • Adjustable Cloth Enclosure
  • One Size Fits Most
*Limited Edition" 704 Shop Logo 920 Dad Cap - Metallic Gold 250 Edition

*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)

$ 32.00 Save $ -32.00
  • 52% Cotton, 48% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Tee - Blackout Edition (Unisex)

*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)

$ 35.00 Save $ -35.00
  • 52% Cotton, 48% Rayon
  • Fits True to Size - if you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)
*Limited Edition* 704 Shop x City of Charlotte Official Crown Tee - Blackout Edition (Unisex)

*Limited Edition* 704 Shop Logo 950 Snapback - Blackout Edition

$ 32.00 Save $ -32.00
  • New Era 950 Original Fit Silhouette
  • Plastic Adjustable Enclosure
  • One Size Fits Most
*Limited Edition* 704 Shop Logo 950 Snapback - Blackout Edition

*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 - Blackout Edition

$ 35.00 Save $ -35.00
  • New Era 950 Original Fit Silhouette
  • Adjustable Plastic Enclosure
  • One Size Fits Most
*Limited Edition* 704 Shop x City of Charlotte Official Crown 950 - Blackout Edition

*Limited Edition* 704 Shop Logo Patch 3930 Fitted Hat - Blackout Edition

$ 32.00 Save $ -32.00
  • Flexible fitted cap
  • New Era 3930 Silhouette
  • S/M fits sizes 6 7/8 - 7 1/4
  • M/L fits sizes 7 1/4-7 5/8
  • L/XL fits sizes 7 5/8-8
*Limited Edition* 704 Shop Logo Patch 3930 Fitted Hat - Blackout Edition

*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)

$ 60.00 Save $ -60.00
** THESE RUN SMALLER THAN OUR USUAL HOODIES - PLEASE SIZE UP FROM YOUR USUAL SIZE**
  • 10oz (330 gm) polyester/cotton blend water-resistant fleece body
  • unlined hood
  • split stitch double needle sewing on all seams
  • 1x1 ribbing at cuffs and waistband
  • nickel eyelets
  • flat drawcord
  • slim fit
** THESE RUN SMALLER THAN OUR USUAL HOODIES - PLEASE SIZE UP FROM YOUR USUAL SIZE**
*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)
*Limited Edition* 704 Shop Logo Performance Sport Hoodie - Blackout Edition (Unisex)

*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)

$ 65.00 Save $ -65.00
  • 10 oz Heavyweight Hoodie
  • 100% Cotton - pre-shrunk
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Hoodie - Heavyweight Blackout (Unisex)

*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)

$ 65.00 Save $ -65.00
  • 52% Cotton / 48% Polyester Crew Neck Sweatshirt
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)
*Limited Edition* 704 Shop Tonal Embroidery Premium CLT Box Crew Neck - Midweight Blackout (Unisex Crew Neck)

704 Shop Premium Chenille Logo Hoodie - Heavyweight Black (Unisex)

$ 70.00 Save $ -70.00
  • 10 oz Heavyweight Hoodie
  • 100% Cotton - pre-shrunk
  • Premium Chenille 704 Logo Sewn Patch 
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Premium Chenille Logo Hoodie - Heavyweight Black (Unisex)

704 Shop City Zip Hoodie - Mauve (Unisex)

$ 60.00 Save $ -60.00
  • 52% Cotton, 48% Polyester
  • White round drawstrings
  • White 704 Logo Patch 
  • Fits True to Size 
704 Shop City Zip Hoodie - Mauve (Unisex)

704 Shop City Zip Hoodie - Stone (Unisex)

$ 60.00 Save $ -60.00
  • 52% Cotton, 48% Polyester
  • White round drawstrings
  • White 704 Logo Patch 
  • Fits True to Size 
704 Shop City Zip Hoodie - Stone (Unisex)

Visit Our Store in Southend

1616 Camden Road

STE 140
Charlotte, NC 28203

Mon - Fri, 11:00am - 7:00pm
Saturday, 11:00am - 7:00pm
Sunday, 12:00 pm - 6:00pm

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