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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
Essentials
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Cheerwine
704 Shop x City of Charlotte
704 Shop x Charlotte 49ers
704 Shop x Autism Charlotte
Final Stock
Fact Friday
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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
Essentials
City of Charlotte Official Crown Series
Socks & Accessories
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Quick view
704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Twilight Tee - Butter/Multi (Women's)
$ 35.00
Quick view
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
$ 105.00
Quick view
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
$ 95.00
Quick view
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
$ 55.00
Quick view
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
$ 120.00
Quick view
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
$ 95.00
Quick view
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
$ 55.00
Quick view
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
$ 55.00
Quick view
704 Shop Alive & Kickin' Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)
from $ 35.00
Quick view
City of Charlotte x 704 Shop Official Crown Tee - Mint/Black (Unisex)
from $ 35.00
Quick view
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
$ 35.00
Quick view
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
$ 35.00
Quick view
704 Shop 704 Worldwide Tee - Faded Black (Unisex)
from $ 35.00
Quick view
704 Shop 704 Worldwide Tee - Black (Women's)
from $ 35.00
Sold Out
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Unisex)
from $ 35.00
Sold Out
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Heather Gray (Unisex)
from $ 35.00
Sold Out
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Youth)
$ 30.00
Sold Out
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Toddlers)
$ 30.00
Quick view
704 Shop x New Era Charlotte Script Golfer Hat - Navy/White (Unisex)
$ 38.00
Quick view
704 Shop x New Era 704 Logo Golfer Hat - Graphite/White (Unisex)
$ 38.00
Sold Out
704 Shop x City of Charlotte Official Crown Golfer Hat - Green/White (Unisex)
$ 38.00
Quick view
704 Shop x City of Charlotte Official Crown Golfer Hat - White/Green (Unisex)
$ 38.00
Sold Out
704 Shop CLT Soccer Tee - Blue/Multi (Unisex)
from $ 35.00
Quick view
704 Shop CLT Soccer Tee - Coal/Mint (Unisex)
from $ 35.00
Quick view
704 Shop Striker Logo Crop Tank - Black/Mint (Women's)
$ 35.00
Quick view
704 Shop Striker Logo Racerback Tank - Blue/White (Women's)
$ 35.00
Quick view
704 Shop Striker Logo Tee - Black/Mint (Unisex)
from $ 35.00
Quick view
704 Shop Striker Logo Tee - Blue/White (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown In Bloom Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown In Bloom Tee - Gray (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown In Bloom Tee - Canary (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown In Bloom Crop Tee - Black (Women's)
$ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown In Bloom Muscle Tank - Heather Black (Women's)
$ 35.00
Quick view
704 Shop x City of Charlotte Official Crown In Bloom Racerback Tank - Canary (Women's)
$ 35.00
Sold Out
704 Shop Relic Queen Tee - Black/White (Unisex)
from $ 35.00
Quick view
704 Shop Relic Queen Long Sleeve Tee - Black/White (Unisex)
from $ 38.00
Quick view
704 Shop Yowza Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop Crossed Up Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop Logo Goal Celebration Tee (Unisex)
from $ 35.00
Quick view
704 Shop Vespa CLT Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Script Tee - Black/Teal (Unisex)
from $ 35.00
Sold Out
704 Shop Charlotte Script Tee - Purple/Teal (Unisex)
from $ 35.00
Quick view
704 Shop Queen City Hoops Tee - Natural (Unisex)
from $ 35.00
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704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Twilight Tee - Butter/Multi (Women's)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Relaxed, boxy fit
Drop shoulder, mid-length
Machine Wash Cold, Hang Dry
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704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
Regular price
$ 105.00
Save $ -105.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed
Crystal Washed
Fits Slightly Oversized
Machine Wash Cold Separately, Hang Dry for Best Results
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704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
Regular price
$ 95.00
Save $ -95.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed
Crystal Washed
Straight Leg opening
Interior Leg panel for supreme comfort
Machine Wash Cold Separately, Hang Dry for Best Results
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704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Premium Cotton
Garment Dyed
Crystal Washed
Fits slightly oversized - if you prefer a slimmer fit size down
Machine Wash Cold, Separately - Hang Dry
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704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
Regular price
$ 120.00
Save $ -120.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed
Crystal Washed
Fits Slightly Oversized
Machine Wash Cold Separately, Hang Dry for Best Results
"Close (esc)"
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
Regular price
$ 95.00
Save $ -95.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed
Crystal Washed
Straight Leg opening
Interior Leg panel for supreme comfort
Machine Wash Cold Separately, Hang Dry for Best Results
"Close (esc)"
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Premium Cotton
Garment Dyed
Crystal Washed
Fits slightly oversized - if you prefer a slimmer fit size down
Machine Wash Cold, Separately - Hang Dry
"Close (esc)"
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Premium Cotton
Garment Dyed
Crystal Washed
Fits slightly oversized - if you prefer a slimmer fit size down
Machine Wash Cold, Separately - Hang Dry
"Close (esc)"
704 Shop Alive & Kickin' Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 4.7 oz Light Weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz Mid-weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
City of Charlotte x 704 Shop Official Crown Tee - Mint/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
52% Cotton, 48% Polyester
Athletic fit - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
Regular price
$ 35.00
Save $ -35.00
65% polyester, 35% viscose
Relaxed, flowy fit w/ curved bottom hem
Machine Wash Cold
"Close (esc)"
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
Regular price
$ 35.00
Save $ -35.00
65% polyester, 35% viscose
Relaxed, flowy fit w/ curved bottom hem
Machine Wash Cold
"Close (esc)"
704 Shop 704 Worldwide Tee - Faded Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz Mid-Weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop 704 Worldwide Tee - Black (Women's)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Relaxed, boxy fit
Drop shoulder, mid-length
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x New Era Charlotte Script Golfer Hat - Navy/White (Unisex)
Regular price
$ 38.00
Save $ -38.00
New Era Golfer™ Silhouette
Raised 3D Embroidery
Adjustable - One Size Fits Most
Plastic Snapback Enclosure
"Close (esc)"
704 Shop x New Era 704 Logo Golfer Hat - Graphite/White (Unisex)
Regular price
$ 38.00
Save $ -38.00
New Era Golfer™ Silhouette
Raised 3D Embroidery
Adjustable - One Size Fits Most
Plastic Snapback Enclosure
"Close (esc)"
704 Shop x City of Charlotte Official Crown Golfer Hat - White/Green (Unisex)
Regular price
$ 38.00
Save $ -38.00
New Era Golfer™ Silhouette
Raised 3D Embroidery
Adjustable - One Size Fits Most
Plastic Snapback Enclosure
"Close (esc)"
704 Shop CLT Soccer Tee - Coal/Mint (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Striker Logo Crop Tank - Black/Mint (Women's)
Regular price
$ 35.00
Save $ -35.00
100% 4.4 oz Light Weight Cotton
Cropped Length
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Striker Logo Racerback Tank - Blue/White (Women's)
Regular price
$ 35.00
Save $ -35.00
50% polyester, 25% cotton, 25% rayon
Racerback
Relaxed fit
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Striker Logo Tee - Black/Mint (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Striker Logo Tee - Blue/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Polyester, 25% Cotton, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown In Bloom Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte's design team. This product is limited edition and will not be restocked.
100% 5.3 oz Mid-weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown In Bloom Tee - Gray (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte's design team. This product is limited edition and will not be restocked.
50% Polyester, 25% Cotton, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown In Bloom Tee - Canary (Unisex)
Regular price
$ 37.00
Save $ -37.00
Designed in collaboration with the City of Charlotte's design team. This product is limited edition and will not be restocked.
52% Cotton, 48% Polyester
Athletic fit - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown In Bloom Crop Tee - Black (Women's)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte's design team. This product is limited edition and will not be restocked.
100% 5.3 oz Midweight Cotton
Cropped Length
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown In Bloom Racerback Tank - Canary (Women's)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte's design team. This product is limited edition and will not be restocked.
52% cotton, 48% polyester
Racerback with elongated armholes
Athletic fit - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Relic Queen Long Sleeve Tee - Black/White (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.9 oz Heavy Weight Cotton
Side Split Bottom Hem for Slightly Larger Length on Back
Fits True to Size - if you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
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704 Shop Yowza Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Crossed Up Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Logo Goal Celebration Tee (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Vespa CLT Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Script Tee - Black/Teal (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Queen City Hoops Tee - Natural (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
"Close (esc)"