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Process™ Line
Sweatshirts & Longsleeves
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Face Masks
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Women's
Bottoms
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Charlotte 49ers
704 Shop x City of Charlotte
704 Shop x Cheerwine
704 Shop x President's Cup™
704 Shop x Autism Charlotte
Final Stock
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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
City of Charlotte Official Crown Series
Socks & Accessories
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325 products
Quick view
704 Shop x City of Charlotte Official Crown Hoodie - Pistachio/White (Unisex)
from $ 80.00
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704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
$ 55.00
Quick view
704 Shop Logo License Plate - Black/Chrome
$ 45.00
Quick view
704 Shop x City of Charlotte Official Crown License Plate - Green/White
$ 45.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Purple/White (Unisex)
$ 35.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Chrome/Chrome (Unisex)
$ 35.00
Quick view
704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)
$ 38.00
Quick view
704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)
from $ 40.00
Sold Out
704 Shop x City of Charlotte Official Crown Hoodie - Walnut/White (Unisex)
from $ 80.00
Sold Out
704 Shop x City of Charlotte Official Crown Gnome Santa Tee - Emerald/Multi (Unisex)
$ 38.00
Quick view
704 Shop Vespa Flight Tee - Teal/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop Charlotte Script Tee - Black/White (Unisex)
from $ 35.00
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704 Shop Charlotte Script Tee - Mushroom/White (Unisex)
from $ 35.00
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704 Shop Charlotte Script Tee - Atlantic/White (Unisex)
from $ 35.00
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704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black
$ 35.00
Quick view
704 Shop Process™ Crystal Washed Tonal Logo Hoodie - High Rise (Unisex)
$ 115.00
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704 Shop Process™ Crystal Washed Tonal Logo Hoodie - Triple Black (Unisex)
$ 115.00
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704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Dresden/Dresden (Unisex)
$ 125.00
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704 Shop Process™ Signature Logo Tee - Black Ink (Unisex)
$ 55.00
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704 Shop Process™ Signature Logo Tee - Oyster (Unisex)
$ 55.00
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704 Shop Process™ Signature Logo Tee - Legion (Unisex)
$ 55.00
Quick view
704 Shop Process™ Signature Logo Tee - Paprika (Unisex)
$ 55.00
Sold Out
704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Sand/White (Unisex)
from $ 80.00
Sold Out
704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)
from $ 80.00
Quick view
704 Shop x New Era x City of Charlotte Official Crown 940 A-Frame Trucker Hat - Sunwash Blue/White
$ 35.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown 940 A-Frame Trucker Hat - Black/White
$ 35.00
Quick view
704 Shop x New Era 704 Logo 940 A-Frame Trucker Hat - Sunwash Blue/White
$ 35.00
Sold Out
704 Shop x New Era 704 Logo 940 A-Frame Trucker Hat - Black/White
$ 35.00
Sold Out
704 Shop x New Era 704 Logo 940 A-Frame Hat - Chrome White/Green
$ 35.00
Quick view
704 Shop x New Era 704 Logo 940 A-Frame Hat - Chrome White/Purple
$ 35.00
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704 Shop x New Era x City of Charlotte Official Crown 950 Hat - Chrome White/Kelly Green
$ 35.00
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704 Shop x New Era 704 Logo 950 Hat - Chrome White/Black
$ 35.00
Sold Out
704 Shop x New Era 704 Logo 940 A-Frame Hat - Chrome White/Teal
$ 35.00
Quick view
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
$ 95.00
Quick view
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
$ 125.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Lagoon/Black (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)
$ 55.00
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704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Black/White (Unisex)
$ 55.00
Quick view
704 Shop Process™ Side Dyed Laurel Logo Tee - Scuba/Mulberry Purple (Unisex)
$ 60.00
Quick view
704 Shop Process™ Side Dyed Laurel Logo Tee - Black/Dresden (Unisex)
$ 60.00
Quick view
704 Shop x Charlotte 49ers Process™ Side Dyed All-In C Tee - White/Green (Unisex)
$ 60.00
Sold Out
704 Shop x Charlotte 49ers Process™ Wave Crew Neck Sweatshirt - Green/Multi (Unisex)
$ 85.00
Quick view
704 Shop Process™ Wave Crew Neck Sweatshirt - Dresden/Multi (Unisex)
$ 85.00
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704 Shop x City of Charlotte Official Crown Hoodie - Pistachio/White (Unisex)
Regular price
$ 80.00
Save $ -80.00
10.3 oz Cotton/Polyester Fleece 
Lined hood with tonal shoestring drawcord
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
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704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
Regular price
$ 55.00
Save $ -55.00
Adult Size 7 (29.5") Custom Basketball
Ideal for Indoor or Outdoor Play
Durable Composite Material for Extended Use
Debossed Metallic 704 Logo Branding
Ships Deflated 
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704 Shop Logo License Plate - Black/Chrome
Regular price
$ 45.00
Save $ -45.00
Black Mirrored Body
Silver Mirrored Classic 704 Logo
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704 Shop x City of Charlotte Official Crown License Plate - Green/White
Regular price
$ 45.00
Save $ -45.00
Mirrored Green Body
Matte White Official Crown
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704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)
Regular price
$ 38.00
Save $ -38.00
Officially Licensed in collaboration with our partnership with the Charlotte 49ers.
100% 5.3 oz Mid-Weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
 
 
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704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)
Regular price
$ 40.00
Save $ -40.00
100% 5.3 oz Mid-Weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Vespa Flight Tee - Teal/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Tee - Mushroom/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Tee - Atlantic/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black
Regular price
$ 35.00
Save $ -35.00
Officially Licensed in collaboration with our partnership with the Charlotte 49ers.
Cotton Twill Crown and Bill, Mesh Backing
Adjustable snapback enclosure
Raised Embroidery
One Size Fits Most
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704 Shop Process™ Crystal Washed Tonal Logo Hoodie - High Rise (Unisex)
Regular price
$ 115.00
Save $ -115.00
310 GSM 95% Cotton, 5% Spandex
Garment Dyed
Crystal Washed for Superior Softness
Raised "Puff" Classic 704 Logo Embroidery on Front Chest
These run large - we suggest buying one size smaller than your usual size
Machine Wash Cold, Separately. Hang Dry
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704 Shop Process™ Crystal Washed Tonal Logo Hoodie - Triple Black (Unisex)
Regular price
$ 115.00
Save $ -115.00
310 GSM 95% Cotton, 5% Spandex
Garment Dyed
Crystal Washed for Superior Softness
Raised "Puff" Classic 704 Logo Embroidery on Front Chest
These run large - we suggest buying one size smaller than your usual size
Machine Wash Cold, Separately. Hang Dry
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704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Dresden/Dresden (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Embroidered City of Charlotte Official Crowns across entire fabric
Double Layered Hood with 3-Panel Construction
Metal Tipped Drawstrings
Kangaroo Front Pouch
Fits True to Size
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23 in
24 in
25 in
25.75 in
26.5 in
27.25 in
28 in
Chest Width
19 in
20 in
21 in
22 in
23 in
24 in
25 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
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704 Shop Process™ Signature Logo Tee - Black Ink (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Signature Logo Tee - Oyster (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Signature Logo Tee - Legion (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Signature Logo Tee - Paprika (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop x New Era x City of Charlotte Official Crown 940 A-Frame Trucker Hat - Sunwash Blue/White
Regular price
$ 35.00
Save $ -35.00
New Era 940 A-Frame Silhouette
Adjustable Snapback Enclosure
One Size Fits Most
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704 Shop x New Era 704 Logo 940 A-Frame Trucker Hat - Sunwash Blue/White
Regular price
$ 35.00
Save $ -35.00
New Era 940 A-Frame Silhouette
Adjustable Snapback Enclosure
One Size Fits Most
"Close (esc)"
704 Shop x New Era 704 Logo 940 A-Frame Hat - Chrome White/Purple
Regular price
$ 35.00
Save $ -35.00
New Era 940 A-Frame Silhouette
Adjustable Snapback Enclosure
One Size Fits Most
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704 Shop x New Era x City of Charlotte Official Crown 950 Hat - Chrome White/Kelly Green
Regular price
$ 35.00
Save $ -35.00
New Era 950 Original Fit Silhouette
Raised 3D Embroidery
Adjustable - One Size Fits Most
Plastic Snapback Enclosure
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704 Shop x New Era 704 Logo 950 Hat - Chrome White/Black
Regular price
$ 35.00
Save $ -35.00
New Era 950 Original Fit Silhouette
Raised 3D Embroidery
Adjustable - One Size Fits Most
Plastic Snapback Enclosure
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704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
Regular price
$ 95.00
Save $ -95.00
100% 450 GSM Cotton
Heavy Enzyme Washed for Softness
Contrast Interior Panel
Double-Density Classic 704 Logo Embroidery on Left Hip
Button Enclosure on Rear Pocket
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Inseam
30.75"
30.75"
30.75"
30.75"
30.75"
30.75"
30.75"
Waist
26-28"
28-30"
30-32"
32-34"
34-36"
36-38"
38-40"
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704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Heavy Enzyme Washed for Softness
Contrast Hood, Cuffs, and Bottom Hem
Double-Density Classic 704 Logo Embroidery on Left Chest
Double-layered Hood
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Lagoon/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Sand/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Storm/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
All Over Screen Printed Official Crown Pattern
Enzyme Washed
Ribbed Neck
Fits True to Size - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Black/White (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
All Over Screen Printed Official Crown Pattern
Enzyme Washed
Ribbed Neck
Fits True to Size - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Side Dyed Laurel Logo Tee - Scuba/Mulberry Purple (Unisex)
Regular price
$ 60.00
Save $ -60.00
230 GSM 100% Cotton
Custom Tie Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Laurel Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Side Dyed Laurel Logo Tee - Black/Dresden (Unisex)
Regular price
$ 60.00
Save $ -60.00
230 GSM 100% Cotton
Custom Tie Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Laurel Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop x Charlotte 49ers Process™ Side Dyed All-In C Tee - White/Green (Unisex)
Regular price
$ 60.00
Save $ -60.00
100% 230 GSM Cotton
Custom Tie-Dyed
Enzyme Washed
Enlarged Ribbed Collar
Officially Licensed with the Charlotte 49ers
Fits True to Size - see size chart below for exact measurements
Machine Wash Cold Separately, Hang Dry
"Close (esc)"
704 Shop Process™ Wave Crew Neck Sweatshirt - Dresden/Multi (Unisex)
Regular price
$ 85.00
Save $ -85.00
380 GSM 100% Cotton
Embroidered Laurel 704 Logo on Left Chest
Ribbed collar, Sleeve cuffs, and Bottom Hem
Fits True to Size - See Size Chart Below for exact measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25 in
25.5 in
26 in
26.5 in
27 in
27.5 in
28 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25 in
26 in
27 in
28 in
29 in
30 in
31 in
 
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