Charlotte is internationally known as the Queen City. So within the context of our brand, “Royal Court” refers to all of our community partners and each and every one of our supporters, each of whom allow us to live out our mission of bringing the community together, uplifting those in need of support, and promoting positive change and culture. This is also where we’ll uplift your voices and those of our media partners. 

Local business ‘704 Shop’ coming to Charlotte Airport

704 Shop, an original lifestyle brand, will open on Monday, Nov. 27, on the A/B connector.

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704 Shop sees chance to expand with sports team apparel.

Local streetwear fashion brand 704 Shop made its first foray into sports with a small run of specialty merchandise for the 2022 Presidents Cup at Quail Hollow Club. Now, it's looking to expand its ties to the sports industry.

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Our Commitment

In addition to supporting under-resourced youths on their higher education journey and our numerous non-profit collaborations, we support countless other local non-profit organizations and artists behind the scenes in a number of ways. But the reality is that we cannot show up in the community in this way without your support. So we thank you!

How will you support our brand and help us impact the community for good?

  • 704 Shop Scholarship for Creatives

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  • Steve Smith Family Foundation

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  • Thomas Davis Defending Dreams Foundation

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  • Discovery Place

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  • CLT Alliance and CLT Alliance Foundation

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  • Autism Charlotte

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  • Charlotte Country Day x Special Olympics of Mecklenburg County

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  • Kindermourn

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  • “CLT - We’re In This Together”

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  • American Cancer Society

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  • Heart Meter

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  • Share Charlotte

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  • Charlotte Strong

    CLT clothing retailers come together to support CMPD after shooting

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Your Voices!

Featured Press

  • Local retailer 704 Shop scores first team partnership with Charlotte FC licensing deal

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  • Charlotte FC has granted the company a one-year license to produce branded apparel

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  • Charlotte's 704 Shop aims to tee up growth through prime retail opportunity at Presidents Cup →

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  • Charlotte Regional Business Alliance takes new approach with $750K recruiting pitch

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  • 5 quick questions with Vi Lyles about that viral 704 Shop hoodie photo, plus the other shots you didn’t see

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  • How 704 Shop Has Navigated Hard Times for Retail

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  • A Charlotte clothing company is helping the low income community with the sales of a t-shirt.

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  • Community shows solidarity after UNCC shooting

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  • 'He wins if we don’t do something.' Queen City rallies around UNC Charlotte

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  • How to be your own Boss

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  • Rep 704: Five local fashion brands that scream Charlotte pride

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