Created in Salisbury, NC in 1917, Cheerwine not only gets the local tag, but also the oldest continuing soft drink run by the same family. Everything about their brand signifies legacy, longevity, continuity, and most importantly community, with fans all across the globe. Our goal in collaborating was to create an experience that invokes the same nostalgia of picking up a Cheerwine at a baseball game, or whatever your favorite Cheerwine past time is. We've deliberately used some of Cheerwine's vintage imagery from their archives in modern print styles and fashion pieces common in streetwear today to create a classic combination of "timeless" meets new. 

In all, the co-branded collection consists of 6 unisex short-sleeve tees, 1 unisex hoodie, 5 different New Era Cap style, and two pairs of premium athletic shorts. 14 pieces carefully coordinated to mix and match, all of which are special, limited edition, and most likely will not be restocked. 

**Please note that size Large in the Vintage Delivery Box Tee has been delayed and will be available at a later date. 

704 Shop x Cheerwine from 704 Shop on Vimeo.

Items in this collection will release at 8 am on Friday, 10.15.21