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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Charlotte FC
704 Shop x Charlotte 49ers
704 Shop x City of Charlotte
704 Shop x Cheerwine
704 Shop x Autism Charlotte
704 Shop x KinderMourn
Final Stock
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218 products
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704 Shop x Charlotte 49ers Process™ Raw Edge Tee - Green/White (Unisex)
Regular price
$ 45.00
Sale price
$ 28.00
Save $ 17.00
Sold Out
704 Shop Seven Ohhh Fore Golf Tee (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sale
Quick view
704 Shop Black Fury Tee - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop x City of Charlotte Official Crown Tee - Walnut/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sold Out
704 Shop x City of Charlotte Official Crown Tee - Powder/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop x City of Charlotte Official Crown Tee - Eucalyptus/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sold Out
704 Shop CLT Panther Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop x Charlotte 49ers - Norm Football Tee - Heather Gray (Unisex)
Regular price
$ 38.00
Sale price
$ 22.00
Save $ 16.00
Sale
Quick view
704 Shop x Charlotte 49ers - Norm Football Tee - Green (Unisex)
Regular price
$ 38.00
Sale price
$ 22.00
Save $ 16.00
Sold Out
704 Shop x Charlotte 49ers - 704 Logo Gold Standard Tee (Unisex)
Regular price
$ 38.00
Sale price
$ 25.00
Save $ 13.00
Sold Out
704 Shop Charlotte Arc Liquid Gold Tee - Green/Gold (Unisex)
Regular price
$ 38.00
Sale price
$ 7.04
Save $ 30.96
Sold Out
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Natural (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sale
Quick view
704 Shop Process™ Tie-Dye Premium Sweater - Skyride/White (Unisex)
Regular price
$ 110.00
Sale price
$ 45.00
Save $ 65.00
Sale
Quick view
704 Shop Process™ Tie-Dye Premium Sweater - Black/White (Unisex)
Regular price
$ 110.00
Sale price
$ 45.00
Save $ 65.00
Sold Out
704 Shop x Charlotte 49ers Process™ Performance Curved Hem All-In C Hoodie - Black/Multi (Unisex)
Regular price
$ 95.00
Sale price
$ 57.00
Save $ 38.00
Quick view
704 Shop Process™ Curved Hem Performance Logo Hoodie - Black/White (Unisex)
$ 95.00
Quick view
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
$ 45.00
Quick view
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
$ 45.00
Quick view
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
$ 45.00
Quick view
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
$ 45.00
Sale
Quick view
704 Shop Process™ Pique Fleeced Hoodie - Incense (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
Sale
Quick view
704 Shop Process™ Pique Fleeced Hoodie - Classic Navy (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
Sale
Quick view
704 Shop Process™ Pique Fleeced Hoodie - Heather Gray (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
Sale
Quick view
704 Shop Process™ Premium Dad Hat - Black Plaid (Unisex)
Regular price
$ 45.00
Sale price
$ 22.00
Save $ 23.00
Sale
Quick view
704 Shop Process™ Premium Dad Hat - Tan Plaid (Unisex)
Regular price
$ 45.00
Sale price
$ 22.00
Save $ 23.00
Sold Out
704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop Crowders Mountain State Park Tee (Unisex)
Regular price
$ 42.00
Sale price
$ 7.04
Save $ 34.96
Sold Out
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop Process™ Core Polo - White/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Sale
Quick view
704 Shop Process™ Core Polo - Black/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Sale
Quick view
704 Shop Process™ Core Polo - White/Black (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Sale
Quick view
704 Shop Process™ Core Polo - Black/Mint (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Sold Out
704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)
Regular price
$ 38.00
Sale price
$ 7.04
Save $ 30.96
Sold Out
704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)
Regular price
$ 38.00
Sale price
$ 7.04
Save $ 30.96
Sold Out
704 Shop Charlotte Script Tee Pride Edition - Canary (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop Charlotte Script Tee Pride Edition - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop Charlotte Script Tank Pride Edition - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop CLT Since 1775 Tee - Coal (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop First in Flight/Freedom Tee - Faded Black (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
Sold Out
704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)
Regular price
$ 35.00
Sale price
$ 7.04
Save $ 27.96
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704 Shop x Charlotte 49ers Process™ Raw Edge Tee - Green/White (Unisex)
Regular price
$ 45.00
Sale price
$ 28.00
Save $ 17.00
215 GSM 100% Cotton
Garment Dyed
Vintage Washed
Raw Edge Bottom Hem
Fits Slightly Oversized - See Size Chart for Exact Measurements
Premium Tackle Twill All-In C with Merrowed Edge
Machine Wash Cold, Separately. Hang Dry
Officially Licensed with Charlotte Athletics
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27.5 in
28.25 in
29 in
29.75 in
30.25 in
"Close (esc)"
704 Shop Black Fury Tee - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Walnut/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Eucalyptus/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x Charlotte 49ers - Norm Football Tee - Heather Gray (Unisex)
Regular price
$ 38.00
Sale price
$ 22.00
Save $ 16.00
60% Polyester, 40% Cotton
Officially Licensed with Charlotte Athletics
Athletic Fit, if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x Charlotte 49ers - Norm Football Tee - Green (Unisex)
Regular price
$ 38.00
Sale price
$ 22.00
Save $ 16.00
100% 5.3 oz Cotton
Officially Licensed
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ Tie-Dye Premium Sweater - Skyride/White (Unisex)
Regular price
$ 110.00
Sale price
$ 45.00
Save $ 65.00
100% Cotton 
Enlarged Collar 
Custom Dyed - Each piece is completely unique
Embroidered 704 Laurel Logo on Left Chest
Fits True to Size - Size Up for Oversized Fit - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23.625 in
24 in
24.75 in
24.375 in
25.5 in
25.5 in
25.875 in
Chest Width
19.75 in
20.5 in
21.25 in
22 in
22.75 in
23.5 in
24.25 in
Back Length
25.25 in
26 in
26.75 in
27.5 in
28.25 in
29 in
29.75 in
"Close (esc)"
704 Shop Process™ Tie-Dye Premium Sweater - Black/White (Unisex)
Regular price
$ 110.00
Sale price
$ 45.00
Save $ 65.00
100% Cotton 
Enlarged Collar 
Custom Dyed - Each piece is completely unique
Embroidered 704 Laurel Logo on Left Chest
Fits True to Size - Size Up for Oversized Fit - See Size Chart Below
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23.625 in
24 in
24.75 in
24.375 in
25.5 in
25.5 in
25.875 in
Chest Width
19.75 in
20.5 in
21.25 in
22 in
22.75 in
23.5 in
24.25 in
Back Length
25.25 in
26 in
26.75 in
27.5 in
28.25 in
29 in
29.75 in
"Close (esc)"
704 Shop Process™ Curved Hem Performance Logo Hoodie - Black/White (Unisex)
Regular price
$ 95.00
Save $ -95.00
260 GSM 50% Rayon, 45% Polyester, 5% Spandex
Athletic Fit - see size chart below for measurements
Double layered hood
Side Split Hem
Rounded hem with slightly elongated back panel
Machine Wash Cold, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25.75 in
26.75 in
27.75 in
28.5 in
29.25 in
30 in
30.75 in
Chest Width
18 in
19 in
20 in
21 in
22 in
23 in
24 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
"Close (esc)"
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Teal Blue (Unisex)
Regular price
$ 45.00
Save $ -45.00
100% 200 GSM Cotton (5.9 oz) 
Enlarged Ribbed Neckline
Contrast Neck Taping
Enzyme Washed for Softness
Printed Seven Ohhh Four Script 
Straight Cut Hem
Fits True to Size - see size chart below to find your perfect fit
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
Regular price
$ 45.00
Save $ -45.00
100% 200 GSM Cotton (5.9 oz) 
Enlarged Ribbed Neckline
Contrast Neck Taping
Enzyme Washed for Softness
Printed Seven Ohhh Four Script 
Straight Cut Hem
Fits True to Size - see size chart below to find your perfect fit
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Faded Rose (Unisex)
Regular price
$ 45.00
Save $ -45.00
100% 200 GSM Cotton (5.9 oz) 
Enlarged Ribbed Neckline
Contrast Neck Taping
Enzyme Washed for Softness
Printed Seven Ohhh Four Script 
Straight Cut Hem
Fits True to Size - see size chart below to find your perfect fit
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Forged Iron (Unisex)
Regular price
$ 45.00
Save $ -45.00
100% 200 GSM Cotton (5.9 oz) 
Enlarged Ribbed Neckline
Contrast Neck Taping
Enzyme Washed for Softness
Printed Seven Ohhh Four Script 
Straight Cut Hem
Fits True to Size - see size chart below to find your perfect fit
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Pique Fleeced Hoodie - Incense (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
380 GSM 65% Cotton / 35% Poly
Pique Textured Surface
Luxury Hydrophobic Fleece Interior 
Embroidered 704 Laurel Logo
Kangaroo Pouch
Ribbed Cuffs and Bottom Hem
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
"Close (esc)"
704 Shop Process™ Pique Fleeced Hoodie - Classic Navy (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
380 GSM 65% Cotton / 35% Poly
Pique Textured Surface
Luxury Hydrophobic Fleece Interior 
Embroidered 704 Laurel Logo
Kangaroo Pouch
Ribbed Cuffs and Bottom Hem
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
"Close (esc)"
704 Shop Process™ Pique Fleeced Hoodie - Heather Gray (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
380 GSM 65% Cotton / 35% Poly
Pique Textured Surface
Luxury Hydrophobic Fleece Interior 
Embroidered 704 Laurel Logo
Kangaroo Pouch
Ribbed Cuffs and Bottom Hem
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
"Close (esc)"
704 Shop Process™ Premium Dad Hat - Black Plaid (Unisex)
Regular price
$ 45.00
Sale price
$ 22.00
Save $ 23.00
40% Wool, 60% Polyester 
Low profile
Unstructured
Raised "puff" 704 Logo Embroidery
Adjustable self-fabric enclosure for perfect fit
One Size Fits Most
"Close (esc)"
704 Shop Process™ Premium Dad Hat - Tan Plaid (Unisex)
Regular price
$ 45.00
Sale price
$ 22.00
Save $ 23.00
40% Wool, 60% Polyester 
Low profile
Unstructured
Raised "puff" 704 Logo Embroidery
Adjustable self-fabric enclosure for perfect fit
One Size Fits Most
"Close (esc)"
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ Core Polo - White/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
704 Shop Process™ Core Polo - Black/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
704 Shop Process™ Core Polo - White/Black (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
704 Shop Process™ Core Polo - Black/Mint (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
"Close (esc)"