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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Charlotte 49ers
704 Shop x City of Charlotte
704 Shop x Cheerwine
704 Shop x President's Cup™
704 Shop x Autism Charlotte
Final Stock
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271 products
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Quick view
704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
Regular price
$ 45.00
Sale price
$ 30.00
Save $ 15.00
Quick view
704 Shop Seven Ohhh Fore Golf Tee (Unisex)
from $ 35.00
Sold Out
704 Shop x President's Cup™ Quail Cap - White
$ 45.00
Sold Out
704 Shop x President's Cup™ Quail Cap - Navy
$ 45.00
Sold Out
704 Shop x President's Cup™ Golf Cart Tee (Unisex)
from $ 45.00
Sold Out
704 Shop x President's Cup™ Quail Tee (Unisex)
from $ 45.00
Sold Out
704 Shop x President's Cup™ x City of Charlotte Official Crown Tee (Unisex)
from $ 45.00
Sold Out
704 Shop x President's Cup™ Charlotte Tee (Unisex)
from $ 45.00
Quick view
704 Shop Black Fury Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
$ 35.00
Sold Out
704 Shop Heart & Soul Logo Tee - Camel/Multi (Unisex)
from $ 35.00
Quick view
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop CLT Panther Tee - Black/Multi (Unisex)
from $ 35.00
Sale
Quick view
704 Shop Process™ Core Polo - Black/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Sale
Quick view
704 Shop Process™ Core Polo - White/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Quick view
City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Arc Liquid Gold Tee - Green/Gold (Unisex)
from $ 38.00
Quick view
704 Shop x Charlotte 49ers - Norm Football Tee - Heather Gray (Unisex)
from $ 38.00
Quick view
704 Shop x Charlotte 49ers - Norm Football Tee - Green (Unisex)
from $ 38.00
Sold Out
704 Shop x Charlotte 49ers - 704 Logo Gold Standard Tee (Unisex)
from $ 38.00
Quick view
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Natural (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Cobalt (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Black (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Pride Crop Tee 2022 - Black (Womens)
$ 35.00
Sale
Quick view
704 Shop Process™ Core Polo - Black/Mint (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Sale
Quick view
704 Shop Process™ Core Polo - White/Black (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Quick view
704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Arc Chroma Tank - Black/Purple (Women's)
$ 35.00
Quick view
704 Shop Crowders Mountain State Park Tee (Unisex)
from $ 42.00
Quick view
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
$ 45.00
Quick view
704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)
from $ 35.00
Quick view
704 Shop CLT Vintage Muscle Tank - Heather Blue/Red/Navy (Women's)
$ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Muscle Tank - Heather Blue/Red/Navy (Women's)
$ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Seal Tee - Heather Gray/Green (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)
from $ 38.00
Quick view
704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)
from $ 38.00
Sold Out
704 Shop Charlotte Perennial Tee - Faded Wine (Unisex)
from $ 38.00
Sold Out
704 Shop Cardinal Tee - Coal (Unisex)
from $ 35.00
Quick view
704 Shop Cardinal Crop Tee - Black (Women's)
$ 35.00
Quick view
704 Shop Charlotte Script Tee Pride Edition - Black (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Script Tee Pride Edition - Canary (Unisex)
from $ 35.00
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704 Shop Process™ Premium Seven Ohhh Four Script Tee - Valhalla (Unisex)
Regular price
$ 45.00
Sale price
$ 30.00
Save $ 15.00
100% 200 GSM Cotton (5.9 oz) 
Enlarged Ribbed Neckline
Contrast Neck Taping
Enzyme Washed for Softness
Printed Seven Ohhh Four Script 
Straight Cut Hem
Fits True to Size - see size chart below to find your perfect fit
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
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704 Shop Seven Ohhh Fore Golf Tee (Unisex)
Regular price
$ 37.00
Save $ -37.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Black Fury Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Relaxed, boxy fit
Drop shoulder, mid-length
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Heart & Soul Logo Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop CLT Panther Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ Core Polo - Black/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
704 Shop Process™ Core Polo - White/Dresden (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
City of Charlotte x 704 Shop Official Crown Tee - Blue/Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Arc Liquid Gold Tee - Green/Gold (Unisex)
Regular price
$ 38.00
Save $ -38.00
• 100% 5.3 oz mid-weight cotton 
• Fits true to size
• Machine Wash Cold, Hang Dry
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704 Shop x Charlotte 49ers - Norm Football Tee - Heather Gray (Unisex)
Regular price
$ 38.00
Save $ -38.00
60% Polyester, 40% Cotton
Officially Licensed with Charlotte Athletics
Athletic Fit, if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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704 Shop x Charlotte 49ers - Norm Football Tee - Green (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Cotton
Officially Licensed
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Natural (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with City of Charlotte Design team.
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Cobalt (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte Design team.
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Pride Tee 2022 - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte Design team. 
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Pride Crop Tee 2022 - Black (Womens)
Regular price
$ 35.00
Save $ -35.00
Designed in collaboration with the City of Charlotte Design team. 
100% 5.3 oz Midweight Cotton
Cropped Length
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ Core Polo - Black/Mint (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
704 Shop Process™ Core Polo - White/Black (Unisex)
Regular price
$ 88.00
Sale price
$ 55.00
Save $ 33.00
Blended Pique Material
Moisture Wicking
Split hem with slightly elongated back panel
Contrast collar
Ribbed sleeve caps
Left chest embroidery
"Close (esc)"
704 Shop Charlotte Arc Chroma Tee - Black/Purple (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Arc Chroma Tank - Black/Purple (Women's)
Regular price
$ 35.00
Save $ -35.00
100% 4.4 oz Light Weight Cotton
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Crowders Mountain State Park Tee (Unisex)
Regular price
$ 42.00
Save $ -42.00
Designed in collaboration with the City of Charlotte.
50% Cotton, 50% Polyester
Athletic Fit - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
 
"Close (esc)"
704 Shop 704 Wrecking Crew Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
Regular price
$ 45.00
Save $ -45.00
Bronze grommets 
100% Ripstop Polyester 
3'x5' 
Double-Sided
Can be hung with flag pole or on wall
*Flag pole and accessories for hanging are not included.
"Close (esc)"
704 Shop CLT Vintage Tee - Heather Blue/Red/Navy (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Athletic fit- If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop CLT Vintage Muscle Tank - Heather Blue/Red/Navy (Women's)
Regular price
$ 35.00
Save $ -35.00
65% polyester, 35% cotton
Relaxed, flowy fit w/ curved bottom hem
Machine Wash Cold
"Close (esc)"
704 Shop x City of Charlotte Official Crown Muscle Tank - Heather Blue/Red/Navy (Women's)
Regular price
$ 35.00
Save $ -35.00
65% polyester, 35% cotton
Relaxed, flowy fit w/ curved bottom hem
Machine Wash Cold
"Close (esc)"
704 Shop x City of Charlotte Official Crown Seal Tee - Black/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Seal Tee - Green/White/Gold (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Perennial Tee - Faded Mustard (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Mid-Weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Perennial Tee - Faded Slate (Unisex)
Regular price
$ 40.00
Save $ -40.00
100% 5.3 oz Mid-Weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Cardinal Crop Tee - Black (Women's)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz Midweight Cotton
Cropped Length
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Script Tee Pride Edition - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Script Tee Pride Edition - Canary (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester
Athletic fit- If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
"Close (esc)"