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Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Charlotte FC
704 Shop x Charlotte 49ers
704 Shop x City of Charlotte
704 Shop x Cheerwine
704 Shop x Autism Charlotte
704 Shop x KinderMourn
Final Stock
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309 products
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704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood (Unisex)
$ 105.00
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704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood (Unisex)
$ 95.00
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704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood (Unisex)
$ 55.00
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704 Shop Process™ Crystal Washed Kingston Hoodie - Lead (Unisex)
$ 110.00
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704 Shop Process™ Crystal Washed Kingston Day Pant - Lead (Unisex)
$ 95.00
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704 Shop Process™ Crystal Washed Premium CLT Tee - Lead (Unisex)
$ 55.00
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704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black (Unisex)
$ 55.00
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704 Shop Process™ Signature Logo Tee - Black Ink (Unisex)
$ 55.00
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704 Shop Process™ Signature Logo Tee - Oyster (Unisex)
$ 55.00
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704 Shop Process™ Signature Logo Tee - Legion (Unisex)
$ 55.00
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704 Shop Process™ Signature Logo Tee - Paprika (Unisex)
$ 55.00
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704 Shop Process™ Crystal Washed Tonal Logo Hoodie - Triple Black (Unisex)
$ 115.00
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704 Shop Process™ Crystal Washed Tonal Logo Hoodie - High Rise (Unisex)
$ 115.00
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704 Shop x City of Charlotte Official Crown Hoodie - Pistachio/White (Unisex)
from $ 80.00
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704 Shop Process™ Side Dyed Laurel Logo Tee - Black/Dresden (Unisex)
$ 60.00
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704 Shop Process™ Side Dyed Laurel Logo Tee - Scuba/Mulberry Purple (Unisex)
$ 60.00
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704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Dresden/Dresden (Unisex)
$ 125.00
Sold Out
704 Shop x New Era 704 Logo 940 A-Frame Trucker Hat - Sunwash Blue/White
$ 35.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown 940 A-Frame Trucker Hat - Sunwash Blue/White
$ 35.00
Quick view
704 Shop x Charlotte 49ers Process™ Side Dyed All-In C Tee - White/Green (Unisex)
$ 60.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Black/White (Unisex)
$ 35.00
Quick view
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Heather Gray/Black(Unisex)
$ 35.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Chrome/Chrome (Unisex)
$ 35.00
Sold Out
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Purple/White (Unisex)
$ 35.00
Sold Out
704 Shop Vespa Flight Tee - Teal/Multi (Unisex)
from $ 35.00
Sold Out
Limited Edition New Era x Carolina Panthers Fashion Fitted 5950 Cap - Chrome/Wheat/Blue
$ 50.00
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704 Shop x City of Charlotte Official Crown License Plate - Green/White
$ 45.00
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704 Shop Logo License Plate - Black/Chrome
$ 45.00
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704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
$ 75.00
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704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
$ 55.00
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704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
$ 55.00
Quick view
704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
$ 75.00
Quick view
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
$ 55.00
Quick view
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
$ 125.00
Quick view
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
$ 95.00
Sold Out
704 Shop x Charlotte 49ers - All In C Tee - Faded Black/Black (Unisex)
$ 38.00
Sold Out
704 Shop x Charlotte 49ers Process™ 5 Panel Trucker Cap - All In C - Triple Black
$ 35.00
Sold Out
704 Shop x City of Charlotte Process™ All-Over Official Crown Tee - Triple Black (Unisex)
$ 55.00
Sold Out
704 Shop x City of Charlotte Official Crown Gnome Santa Tee - Emerald/Multi (Unisex)
$ 38.00
Sold Out
704 Shop x City of Charlotte Official Crown Seasons Greetings Longsleeve Tee (Unisex)
from $ 40.00
Sold Out
704 Shop x City of Charlotte Official Crown Hoodie - Coal/White (Unisex)
from $ 80.00
Sold Out
704 Shop x City of Charlotte Official Crown Hoodie - Walnut/White (Unisex)
from $ 80.00
Sold Out
704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Sand/White (Unisex)
from $ 80.00
Quick view
704 Shop Charlotte Script Tee - Atlantic/White (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Script Tee - Mushroom/White (Unisex)
from $ 35.00
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704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood (Unisex)
Regular price
$ 105.00
Save $ -105.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed 
Crystal Washed
Fits Slightly Oversized
Machine Wash Cold Separately, Hang Dry for Best Results
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704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood (Unisex)
Regular price
$ 95.00
Save $ -95.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed 
Crystal Washed
Straight Leg opening
Interior Leg panel for supreme comfort
Machine Wash Cold Separately, Hang Dry for Best Results
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704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Premium Cotton
Garment Dyed
Crystal Washed
Fits slightly oversized - if you prefer a slimmer fit size down
Machine Wash Cold, Separately - Hang Dry
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704 Shop Process™ Crystal Washed Kingston Hoodie - Lead (Unisex)
Regular price
$ 110.00
Save $ -110.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed 
Crystal Washed
Fits Slightly Oversized
Machine Wash Cold Separately, Hang Dry for Best Results
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704 Shop Process™ Crystal Washed Kingston Day Pant - Lead (Unisex)
Regular price
$ 95.00
Save $ -95.00
310 GSM 95% Cotton / 5% Spandex Jersey Fabric
Embroidered 704 Laurel Logo
Garment Dyed 
Crystal Washed
Straight Leg opening
Interior Leg panel for supreme comfort
Machine Wash Cold Separately, Hang Dry for Best Results
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704 Shop Process™ Crystal Washed Premium CLT Tee - Lead (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Premium Cotton
Garment Dyed
Crystal Washed
Fits slightly oversized - if you prefer a slimmer fit size down
Machine Wash Cold, Separately - Hang Dry
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704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Premium Cotton
Garment Dyed
Crystal Washed
Fits slightly oversized - if you prefer a slimmer fit size down
Machine Wash Cold, Separately - Hang Dry
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704 Shop Process™ Signature Logo Tee - Black Ink (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Signature Logo Tee - Oyster (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Signature Logo Tee - Legion (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Signature Logo Tee - Paprika (Unisex)
Regular price
$ 55.00
Save $ -55.00
230 GSM 100% Cotton
Garment Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Classic 704 Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Crystal Washed Tonal Logo Hoodie - Triple Black (Unisex)
Regular price
$ 115.00
Save $ -115.00
310 GSM 95% Cotton, 5% Spandex
Garment Dyed
Crystal Washed for Superior Softness
Raised "Puff" Classic 704 Logo Embroidery on Front Chest
These run large - we suggest buying one size smaller than your usual size
Machine Wash Cold, Separately. Hang Dry
"Close (esc)"
704 Shop Process™ Crystal Washed Tonal Logo Hoodie - High Rise (Unisex)
Regular price
$ 115.00
Save $ -115.00
310 GSM 95% Cotton, 5% Spandex
Garment Dyed
Crystal Washed for Superior Softness
Raised "Puff" Classic 704 Logo Embroidery on Front Chest
These run large - we suggest buying one size smaller than your usual size
Machine Wash Cold, Separately. Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Hoodie - Pistachio/White (Unisex)
Regular price
$ 80.00
Save $ -80.00
10.3 oz Cotton/Polyester Fleece 
Lined hood with tonal shoestring drawcord
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
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704 Shop Process™ Side Dyed Laurel Logo Tee - Black/Dresden (Unisex)
Regular price
$ 60.00
Save $ -60.00
230 GSM 100% Cotton
Custom Tie Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Laurel Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Side Dyed Laurel Logo Tee - Scuba/Mulberry Purple (Unisex)
Regular price
$ 60.00
Save $ -60.00
230 GSM 100% Cotton
Custom Tie Dyed
Enzyme Washed
Enlarged Ribbed Collar
Screen Printed Laurel Logo 
Fits True To Size
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Dresden/Dresden (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Embroidered City of Charlotte Official Crowns across entire fabric
Double Layered Hood with 3-Panel Construction
Metal Tipped Drawstrings
Kangaroo Front Pouch
Fits True to Size
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23 in
24 in
25 in
25.75 in
26.5 in
27.25 in
28 in
Chest Width
19 in
20 in
21 in
22 in
23 in
24 in
25 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
"Close (esc)"
704 Shop x Charlotte 49ers Process™ Side Dyed All-In C Tee - White/Green (Unisex)
Regular price
$ 60.00
Save $ -60.00
100% 230 GSM Cotton
Custom Tie-Dyed
Enzyme Washed
Enlarged Ribbed Collar
Officially Licensed with the Charlotte 49ers
Fits True to Size - see size chart below for exact measurements
Machine Wash Cold Separately, Hang Dry
"Close (esc)"
704 Shop x New Era x City of Charlotte Official Crown Pom Beanie - Heather Gray/Black(Unisex)
Regular price
$ 35.00
Save $ -35.00
100% Acrylic Knit
Premium Raised Official Crown Embroidery
One-time Removable Pom
One Size Fits Most
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704 Shop x City of Charlotte Official Crown License Plate - Green/White
Regular price
$ 45.00
Save $ -45.00
Mirrored Green Body
Matte White Official Crown
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704 Shop Logo License Plate - Black/Chrome
Regular price
$ 45.00
Save $ -45.00
Black Mirrored Body
Silver Mirrored Classic 704 Logo
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704 Shop Process™ Damask Game Shorts - Enamel Blue/Nightshade (Unisex)
Regular price
$ 75.00
Save $ -75.00
Relaxed fit mesh
Lined pockets
Applique details
Embroidered 704 Logo
Metal tipped drawstrings
Fully lined
Fits True to Size, Above the Knee
SIZE
XS
S
M
L
XL
2XL
3XL
Waist
28-30"
30-31"
32-33"
34-35"
36-37"
38-39"
40-41"
Inseam
7.25"
7.37"
7.5"
7.67"
7.75"
7.87"
8"
"Close (esc)"
704 Shop Process™ Dip Dye Logo Tee - Enamel Blue/Nightshade (Unisex)
Regular price
$ 55.00
Save $ -55.00
100% 230 GSM Cotton
Enzyme Washed 
Screen Printed 704 Logo on Front Chest
Contrast Neck Taping
Dip Dyed to Create Gradient Effect
Enlarged Ribbed Collar
Fits True to Size - See Size Chart for Exact Measurements
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
 
"Close (esc)"
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
Regular price
$ 55.00
Save $ -55.00
Adult Size 7 (29.5") Custom Basketball
Ideal for Indoor or Outdoor Play
Durable Composite Material for Extended Use
Debossed Metallic 704 Logo Branding
Ships Deflated 
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704 Shop Process™ Damask Game Shorts - Yucca/Anthracite (Unisex)
Regular price
$ 75.00
Save $ -75.00
Relaxed fit mesh
Lined pockets
Applique details
Embroidered 704 Logo
Metal tipped drawstrings
Fully lined
Fits True to Size, Above the Knee
SIZE
XS
S
M
L
XL
2XL
3XL
Waist
28-30"
30-31"
32-33"
34-35"
36-37"
38-39"
40-41"
Inseam
7.25"
7.37"
7.5"
7.67"
7.75"
7.87"
8"
"Close (esc)"
704 Shop Process™ Dip Dye Logo Tee - Yucca/Anthracite (Unisex)
Regular price
$ 55.00
Save $ -55.00
100% 230 GSM Cotton
Enzyme Washed 
Screen Printed 704 Logo on Front Chest
Contrast Neck Taping
Dip Dyed to Create Gradient Effect
Enlarged Ribbed Collar
Fits True to Size - See Size Chart for Exact Measurements
Machine Wash Cold Separately, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
8 in
8.25 in
8.5 in
8.75 in
9 in
9.25 in
9.5 in
Chest Width
20 in
21 in
22 in
23 in
24 in
25 in
26 in
Back Length
25.5 in
26.25 in
27 in
27.5 in
28 in
28.5 in
29 in
"Close (esc)"
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Heavy Enzyme Washed for Softness
Contrast Hood, Cuffs, and Bottom Hem
Double-Density Classic 704 Logo Embroidery on Left Chest
Double-layered Hood
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
"Close (esc)"
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
Regular price
$ 95.00
Save $ -95.00
100% 450 GSM Cotton
Heavy Enzyme Washed for Softness
Contrast Interior Panel
Double-Density Classic 704 Logo Embroidery on Left Hip
Button Enclosure on Rear Pocket
Fits True to Size - See Size Chart Below for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Inseam
30.75"
30.75"
30.75"
30.75"
30.75"
30.75"
30.75"
Waist
26-28"
28-30"
30-32"
32-34"
34-36"
36-38"
38-40"
"Close (esc)"
704 Shop Charlotte Script Tee - Atlantic/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Script Tee - Mushroom/White (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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