Our 12 Days of 704 Program features new and exclusive releases every day online at 8 am and 11 am in-store from 12.1 - 12.12 

This program will feature new collaborations, product offerings, and new additions to our premium Process™ Line. 

16 products
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704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal
704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal
$ 85.00
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704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy
704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy
$ 85.00
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704 Shop x Created Co. 704 Logo Stainless Steel Cold Cup - Matte Black/White
704 Shop x Created Co. 704 Logo Stainless Steel Cold Cup - Matte Black/White
$ 35.00
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704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White
$ 35.00
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704 Shop x Created Co. 704 Logo Stainless Steel Camper Mug - White
704 Shop x Created Co. 704 Logo Stainless Steel Camper Mug - White
$ 35.00
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704 Shop x Created Co. 704 Logo Stainless Steel Tumbler - Matte Black/White
704 Shop x Created Co. 704 Logo Stainless Steel Tumbler - Matte Black/White
$ 35.00
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704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Tumbler - Matte Black/White
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Tumbler - Matte Black/White
$ 35.00
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704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Cold Cup - Matte Black/White
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Cold Cup - Matte Black/White
$ 35.00
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704 Shop Game Time Tee - Heather Gray (Unisex)
704 Shop Game Time Tee - Heather Gray (Unisex)
from $ 35.00
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704 Shop 704 Panther Logo Tee - Black (Unisex)
704 Shop 704 Panther Logo Tee - Black (Unisex)
from $ 35.00
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704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)
704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)
$ 42.00
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704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)
704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)
$ 42.00
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704 Shop Process™ 704 Logo Flag - Black/White
704 Shop Process™ 704 Logo Flag - Black/White
$ 45.00
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704 Shop Process™ x City of Charlotte Crown Flag - Green/White
704 Shop Process™ x City of Charlotte Crown Flag - Green/White
$ 45.00
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704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo
$ 75.00
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704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland
$ 75.00

704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal

$ 85.00 Save $ -85.00

  • Paneled construction
  • Split hem at the sides with slightly elongated back
  • Fits True to Size - see size chart below for exact measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 21.5 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Chest Width 20.75 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Back Length 26.5 in 27.5 in 28.5 in 29.25 in 30 in 30.75 in 31.5 in
704 Shop Process™ Laurel Logo Quarter-Zip - White/Navy/Teal

704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy

$ 85.00 Save $ -85.00

  • Paneled construction
  • Split hem at the sides with slightly elongated back
  • Fits True to Size - see size chart below for exact measurements
SIZE XS S M L XL 2XL 3XL
Sleeve Length 21.5 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Chest Width 20.75 in 22 in 23.5 in 23.75 in 24.5 in 25.25 in 26 in
Back Length 26.5 in 27.5 in 28.5 in 29.25 in 30 in 30.75 in 31.5 in
704 Shop Process™ Official Crown Quarter-Zip - Navy/Tan/Burgundy

704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White

$ 35.00 Save $ -35.00
  • Doubled-walled Stainless Steel
  • 12 oz
  • Powder Coat Finishing
  • Shatterproof push-on lid
  • 3 hour hot, 8 hour cold
  • BPA Free
  • Premium Gift Box
  • Hand wash recommended
704 Shop x Created Co. x City of Charlotte Official Crown Stainless Steel Camper Mug - White

704 Shop Game Time Tee - Heather Gray (Unisex)

$ 35.00 Save $ -35.00
  • 50% Cotton, 25% Polyester, 25% Rayon
  • Athletic fit, if you prefer a baggy fit - size up
  • Machine Wash Cold, Hang Dry
704 Shop Game Time Tee - Heather Gray (Unisex)

704 Shop 704 Panther Logo Tee - Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-weight cotton
  • Fits true to size
  • Machine wash cold, Hang dry
704 Shop 704 Panther Logo Tee - Black (Unisex)

704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)

$ 42.00 Save $ -42.00
  • 230 GSM 100% Cotton 
  • Pigment dyed and washed for vintage meets new feel
  • Superior softness and durability
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Process™ Laurel Logo Tee - Gravel (Unisex)

704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)

$ 42.00 Save $ -42.00
  • 230 GSM 100% Cotton 
  • Pigment dyed and washed for vintage meets new feel
  • Superior softness and durability
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Process™ Laurel Logo Tee - Blue Fog (Unisex)

704 Shop Process™ 704 Logo Flag - Black/White

$ 45.00 Save $ -45.00
  • Bronze grommets 
  • 100% Ripstop Polyester
  • 3'x5' 
  • Double-Sided
  • Can be hung with flag pole or on wall

*Flag pole and accessories for hanging are not included.

704 Shop Process™ 704 Logo Flag - Black/White

704 Shop Process™ Camo Game Shorts - Black Camo

$ 75.00 Save $ -75.00
  • Relaxed fit mesh
  • Lined pockets
  • Applique Cheerwine details
  • Embroidered 704 Logo
  • Metal tipped drawstrings
  • Fully lined
  • Fits True to Size, Above the Knee
SIZE XS S M L XL 2XL 3XL
Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo
704 Shop Process™ Camo Game Shorts - Black Camo

704 Shop Process™ Camo Game Shorts - Woodland

$ 75.00 Save $ -75.00
  • Relaxed fit mesh
  • Lined pockets
  • Applique Cheerwine details
  • Embroidered 704 Logo
  • Metal tipped drawstrings
  • Fully lined
  • Fits True to Size, Above the Knee
SIZE XS S M L XL 2XL 3XL
Waist 28-30" 30-31" 32-33" 34-35" 36-37" 38-39" 40-41"
Inseam 7.25" 7.37" 7.5" 7.67" 7.75" 7.87" 8"
704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland
704 Shop Process™ Camo Game Shorts - Woodland