Skip to content
Close menu
Home
Shop
Shop All
Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
Essentials
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Cheerwine
704 Shop x City of Charlotte
704 Shop x Charlotte 49ers
704 Shop x Autism Charlotte
Final Stock
Fact Friday
Log in
Facebook
Twitter
Instagram
Cart
translation missing: en.cart.general.close
Facebook
Twitter
Instagram
Search
Site navigation
Home
Shop
Shop All
Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
Essentials
City of Charlotte Official Crown Series
Socks & Accessories
Collaborations
704 Shop x Cheerwine
704 Shop x City of Charlotte
704 Shop x Charlotte 49ers
704 Shop x Autism Charlotte
Final Stock
Fact Friday
Log in
Search
Cart
Search
"Close (esc)"
Free Shipping on Everything!
Use code: SHIP IT
Process™ Line
Sweatshirts & Longsleeves
Unisex
Face Masks
Headwear
Women's
Bottoms
Essentials
City of Charlotte Official Crown Series
Socks & Accessories
Filter
247 products
Sort
Sort
Best Selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, new to old
Date, old to new
Sold Out
704 Shop Basketball for Life Tee - Black (Unisex)
from $ 35.00
Sold Out
704 Shop Skeleton Queen Tee - Black (Unisex)
from $ 35.00
Sold Out
Limited Edition New Era x Carolina Panthers Fashion Fitted 5950 Cap - Carolina Blue/Pink
$ 42.00
Sold Out
Limited Edition New Era x Carolina Panthers Fashion Fitted 5950 Cap - Pink/Gold
$ 42.00
Sold Out
Limited Edition New Era x Carolina Panthers Fashion Fitted 5950 Cap - Mint/Black
$ 42.00
Quick view
704 Shop Process™ Contrast Polo - Misty Rose
$ 65.00
Quick view
704 Shop Process™ Contrast Polo - Misty Rose/Outer Space
$ 65.00
Quick view
704 Shop Process™ Contrast Polo - Pearl Blue
$ 65.00
Sold Out
704 Shop Queen City Hoops Tee - Black (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Triple Black (Unisex)
$ 125.00
Quick view
704 Shop Process™ Bleached Contrast Beanie - Raven (Unisex)
$ 35.00
Quick view
704 Shop Process™ Bleached Contrast Beanie - Sleet (Unisex)
$ 35.00
Quick view
704 Shop Process™ 704 Logo Houndstooth Crew Neck - Black (Unisex)
$ 85.00
Quick view
704 Shop Combined Forces Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop From the Grave Logo Tee - Black/Multi (Unisex)
$ 35.00
Quick view
704 Shop Rootstock Tee - Black/Multi (Unisex)
from $ 35.00
Quick view
704 Shop Rootstock Tee - Heather Gray/Multi (Unisex)
from $ 35.00
Sold Out
704 Shop x Cheerwine - Minimal Retro Diamond Logo Hoodie - Heather Gray (Unisex)
$ 75.00
Sold Out
704 Shop x Cheerwine - 704 Bottle Cap Tee (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
from $ 36.00
Quick view
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
from $ 36.00
Sold Out
704 Shop x Cheerwine - Cherry Game Shorts - Black/Red/White
$ 75.00
Sold Out
704 Shop x Cheerwine - Drink Cheerwine Game Shorts - Red/White
$ 75.00
Sold Out
704 Shop Charlotte Script Crew Neck Sweatshirt - Bone (Unisex)
$ 80.00
Quick view
704 Shop Charlotte Script Crew Neck Sweatshirt - Dusty Pink (Unisex)
$ 80.00
Sold Out
704 Shop Charlotte Script Crew Neck Sweatshirt - Black (Unisex)
$ 80.00
Sold Out
704 Shop Charlotte Script Hoodie - Green (Unisex)
$ 80.00
Quick view
704 Shop Charlotte Script Hoodie - Indigo (Unisex)
$ 80.00
Quick view
704 Shop Charlotte Script Tee - Gray (Unisex)
from $ 35.00
Quick view
704 Shop Charlotte Script Tee - Mauve (Unisex)
from $ 35.00
Quick view
704 Shop Apex Predators Tee - Coal (Unisex)
from $ 35.00
Quick view
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
from $ 38.00
Sold Out
704 Shop Prowl Tee - Black (Unisex)
from $ 35.00
Sold Out
704 Shop Prowl Muscle Tank -Black (Women's)
$ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Kelly Green (Unisex)
from $ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Tee - Black (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Tee - Heather Gray/Black (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Tee - White/Kelly Green (Unisex)
from $ 35.00
Sold Out
704 Shop x City of Charlotte Official Crown Crew Neck Sweatshirt - Bone (Unisex)
$ 75.00
Sold Out
704 Shop x City of Charlotte Official Crown Hoodie - Camo (Unisex)
$ 80.00
Quick view
704 Shop x City of Charlotte Official Crown Long Sleeve Tee - Army (Unisex)
from $ 38.00
Quick view
704 Shop x City of Charlotte Official Crown Muscle Tank - Army (Women's)
$ 35.00
Quick view
704 Shop x City of Charlotte Official Crown Racerback Tank - Gray (Women's)
$ 35.00
Quick view
704 Shop x City of Charlotte CLT Pride Crown Tee - Black (Unisex)
from $ 35.00
Previous
1
2
3
4
5
6
Next
704 Shop Process™ Contrast Polo - Misty Rose
Regular price
$ 65.00
Save $ -65.00
100% Cotton
Fits True to Size
Machine Wash Cold. Gentle Cycle, Hang Dry
"Close (esc)"
704 Shop Process™ Contrast Polo - Misty Rose/Outer Space
Regular price
$ 65.00
Save $ -65.00
100% Cotton
Fits True to Size
Machine Wash Cold. Gentle Cycle, Hang Dry
"Close (esc)"
704 Shop Process™ Contrast Polo - Pearl Blue
Regular price
$ 65.00
Save $ -65.00
100% Cotton
Fits True to Size
Machine Wash Cold. Gentle Cycle, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte - Process™ All-Over Embroidered Hoodie - Triple Black (Unisex)
Regular price
$ 125.00
Save $ -125.00
100% 450 GSM Cotton
Embroidered City of Charlotte Official Crowns across entire fabric
Metal Tipped Drawstrings
Ribbed Contrast Kangaroo Pouch 
Fits True to Size
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
23 in
24 in
25 in
25.75 in
26.5 in
27.25 in
28 in
Chest Width
19 in
20 in
21 in
22 in
23 in
24 in
25 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
"Close (esc)"
704 Shop Process™ Bleached Contrast Beanie - Raven (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% Ribbed Cotton
Bleached Contrast Interior
One Size Fits Most
"Close (esc)"
704 Shop Process™ Bleached Contrast Beanie - Sleet (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% Ribbed Cotton
Bleached Contrast Interior
One Size Fits Most
"Close (esc)"
704 Shop Process™ 704 Logo Houndstooth Crew Neck - Black (Unisex)
Regular price
$ 85.00
Save $ -85.00
100% 320 GSM Cotton
Applique Twill 704 Logo Application
Houndstooth neck collar
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Combined Forces Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
220 GSM 100% Cotton
Fits true to size 
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop From the Grave Logo Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Rootstock Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
100% 5.3 oz Mid-weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Rootstock Tee - Heather Gray/Multi (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x Cheerwine - Vintage Delivery Box Tee - Natural (Unisex)
Regular price
$ 36.00
Save $ -36.00
Officially licensed collaboration with Cheerwine
100% 5.3 oz midweight cotton
Fits true to size
Machine wash cold, hang dry
"Close (esc)"
704 Shop x Cheerwine - Vintage Soda Machine Tee (Unisex)
Regular price
$ 36.00
Save $ -36.00
Officially licensed collaboration with Cheerwine
100% 5.3 oz midweight cotton
Fits true to size
Machine wash cold, hang dry
"Close (esc)"
704 Shop x Cheerwine - Vintage Serving Tray Tee - Pale Blue (Unisex)
Regular price
$ 36.00
Save $ -36.00
Officially licensed collaboration with Cheerwine
100% 5.3 oz midweight cotton
Fits true to size
Machine wash cold, hang dry
"Close (esc)"
704 Shop Charlotte Script Crew Neck Sweatshirt - Dusty Pink (Unisex)
Regular price
$ 80.00
Save $ -80.00
450 GSM Heavy Weight Crew Neck
Ribbed side panels for extra stretch and comfortability
70% Cotton, 30% Polyester Fleece
Fits True to Size 
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Script Hoodie - Indigo (Unisex)
Regular price
$ 80.00
Save $ -80.00
10 oz Cotton/Polyester Fleece 
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size 
Machine Wash Cold, Hang Dry for longest life
"Close (esc)"
704 Shop Charlotte Script Tee - Gray (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Charlotte Script Tee - Mauve (Unisex)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% Polyester, 25% Rayon
Fits True to Size - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Apex Predators Tee - Coal (Unisex)
Regular price
$ 35.00
Save $ -35.00
5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop Apex Predators Long Sleeve Tee - Coal (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.9 oz Heavy Weight Cotton
Side Split Bottom Hem for Slightly Larger Lenght on Back
Fits True to Size - if you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Kelly Green (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester 
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
60% Cotton, 40% Polyester 
Athletic fit, if you prefer a baggy fit - size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Long Sleeve Tee - Army (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.9 oz Heavy Weight Cotton
Side Split Bottom Hem for Slightly Larger Lenght on Back
Fits True to Size - if you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Muscle Tank - Army (Women's)
Regular price
$ 35.00
Save $ -35.00
Women's relaxed fit muscle tank
65% Polyester, 35% Viscose
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte Official Crown Racerback Tank - Gray (Women's)
Regular price
$ 35.00
Save $ -35.00
50% Cotton, 25% polyester, 25% Rayon
Racerback Cut
Machine Wash Cold, Hang Dry
"Close (esc)"
704 Shop x City of Charlotte CLT Pride Crown Tee - Black (Unisex)
Regular price
$ 35.00
Save $ -35.00
5.3 oz mid-weight cotton 
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
"Close (esc)"
"Close (esc)"
