Heather-gray hoodie with the Willo varsity arched lettering design on the chest.

Willo Neighborhoodie

Regular price$ 65.00
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  • In stock, ready to ship
  • Backordered, shipping soon

Willo on the chest, Phoenix in the bones. This hoodie is built for the neighborhood that runs on slow walks past historic homes and stops at the Rude Gallery before anyone else is out.

The district's character comes from individual, locally run places, not anything large. This is the apparel version of that same idea: no mass-market shortcuts, just clean representation for a neighborhood that earned it.

  • Unisex, Fits True to Size
  • 10 oz Cotton/Polyester Fleece
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Machine Wash Cold, Hang Dry for longest life

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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