Heather-gray hoodie with the South Beach varsity arched lettering design on the chest.

South Beach Neighborhoodie

Regular price$ 65.00
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  • In stock, ready to ship
  • Backordered, shipping soon

South Beach has a look, and it's been the same look for eighty years. Pastel stucco, porthole windows, neon trim running down Ocean Drive at dusk. This hoodie is for the people who live inside that postcard rather than just passing through it.

One side of the street is Art Deco facades. The other is Lummus Park and the Atlantic. That's the whole neighborhood, and that's what you're wearing. Heather-gray fleece, structured hood, built to last past tourist season.

  • Unisex, Fits True to Size
  • 10 oz Cotton/Polyester Fleece
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Machine Wash Cold, Hang Dry for longest life

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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