Heather-gray hoodie with the Rochester Lilac City varsity arched lettering design on the chest.

Rochester Neighborhoodie (Rochester, NH)

Regular price$ 65.00
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Rochester Common has a bandstand and a gazebo and a few decades' worth of community gatherings behind it. This hoodie puts the Lilac City on your chest the way it deserves to be worn, not as a novelty but as a statement of residency.

One detail most visitors miss: the name. Rochester has been the Lilac City long enough that it stopped needing to explain itself. So has this hoodie. Midweight fleece, relaxed fit, made to wear in every season that New Hampshire throws at you.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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