Heather-gray hoodie with the New London arched lettering design on the chest.

New London Neighborhoodie (New London, CT)

Regular price$ 65.00
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New London faces the water, and this hoodie faces with it. The design puts the city's name where it belongs: front and center, no explanation needed.

Ocean Beach Park, the ferry landings at City Pier, the old brick blocks on State Street, this is the city that shaped the design. If you know the ferry horn as background noise, this one's yours.

Heather-gray fleece, relaxed fit, holds up the same way the neighborhood does.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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