Heather-gray hoodie with the Lake Wisconsin varsity arched lettering design on the chest.

Lake Wisconsin Neighborhoodie

Regular price$ 65.00
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The Lake Wisconsin Neighborhoodie puts the lake on your chest the way it sits in your memory, wide, easy, and better in summer. The Merrimac Ferry has been the unofficial gateway to this stretch of the Wisconsin River for generations, and the people who know it know what that crossing means.

Wear it to Okee Beach, wear it on the Ice Age Trail, or wear it somewhere with no lake in sight as a reminder of what's waiting. Heavyweight heather-gray fleece, built to last more than a season.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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