Heather-gray hoodie with the East End varsity arched lettering design on the chest.

East End Neighborhoodie (Rochester)

Regular price$ 65.00
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This hoodie is for anyone who knows their East End order by heart. The design names the neighborhood and means it, no generic Rochester filler, no tourism shorthand.

East End runs from a morning at Java's to a last call at The Old Toad, with Greenwood Books, Swan Dive, and a dozen other regulars in between. The Neighborhoodie is a nod to that routing, and to the people who have it memorized.

Heather gray fleece, standard fit, holds up the same way the neighborhood does.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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