Heather-gray hoodie with the Alton Park varsity arched lettering design on the chest.

Alton Park Neighborhoodie

Regular price$ 65.00
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Alton Park, Chattanooga. Said with your head up. This hoodie puts the neighborhood name where it belongs, right on the chest, for everyone who grew up around Milliken Park, spent afternoons at the South Chattanooga Branch Library, or just knows what it means to be from these streets.

Lookout Mountain sits on the horizon. The porches, the cookouts, the church choirs, those set the pace. The hoodie is heather-gray fleece, relaxed fit, built to wear and keep wearing. Rooted, resilient, and not trying to be anything else.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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