We Make the Official Guy Fieri Flavortown Merch

704 Shop runs flavortown.com, the official online store for Guy Fieri and Flavortown merch. Same team, same made-to-order approach, very different hometown.

What is Flavortown?

Flavortown is Guy Fieri's name for the land of big, bold flavor, and Guy is its mayor. It started as an offhand line on his Food Network show and turned into a catchphrase, a fan community and real Flavortown restaurants from Las Vegas to the Newark airport. Read the full story of Flavortown.

What we do for Flavortown

We run the store and design the gear. Flavortown is Guy Fieri's official clothing line, and like most of what we make at 704 Shop, its tees and hoodies are printed to order, so every shirt is made for the person who ordered it.

Shop Guy Fieri Flavortown gear

• Guy Fieri T-shirts, including Legalize Marinara, Praise the Lard and Knuckle Sandwich
• Guy Fieri hoodies
• Guy Fieri hats, from truckers to dad hats
• The Guy Fieri gift guide, for the fan on your list

Flavortown orders are placed on flavortown.com. Questions about a Flavortown order go to flavortown@704shop.com.

Where we come from

704 Shop started in Charlotte in 2013, making hometown apparel for people who call the Queen City home. Today we make Neighborhoodies for neighborhoods across the country, and we still love a good hometown story. Read our story.