Heather-gray hoodie with the New Glarus varsity arched lettering design on the chest.

New Glarus Neighborhoodie

Regular price$ 65.00
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New Glarus has been Wisconsin's Little Switzerland since the settlers who built the Swiss Historical Museum first put down roots in the Sugar River valley. This hoodie wears that history on the chest.

Puempel's Olde Tavern, the Chalet of the Golden Fleece, the bakery on the main drag, if you know them, you know why this place is worth claiming. Heather-gray fleece, relaxed fit, built to last longer than a weekend trip.

About 704 Shop

Born in Charlotte, 704 Shop is a lifestyle and apparel brand fusing contemporary streetwear design with hometown pride.

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