Heather-gray hoodie with the South End Boston varsity arched lettering design on the chest.

South End Neighborhoodie (Boston)

Regular price$ 65.00
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The South End runs on red brick, green squares, and a certain confidence that comes from living somewhere that was already good before anyone called it a destination. This hoodie is for that conviction.

Union Park, the Cyclorama, Charlie's Sandwich Shoppe, the neighborhood has anchors. So does this garment. Heather-gray fleece, a relaxed fit that holds up to a Southwest Corridor walk in November, and a chest print that says exactly where you're from.

About 704 Shop

Born in Charlotte, 704 Shop is a lifestyle and apparel brand fusing contemporary streetwear design with hometown pride.

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