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Sweatshirts & Longsleeves
Bottoms
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City of Charlotte Official Crown Series
Process™ Line
Final Stock
Collections
Collaborations
704 Shop x Charlotte FC
704 Shop x Charlotte 49ers
704 Shop x City of Charlotte
704 Shop x Cheerwine
704 Shop x Autism Charlotte
704 Shop x KinderMourn
Fact Friday
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Unisex
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200 products
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704 Shop "Purrrfect" 704 Longsleeve Tee - White (Unisex)
$ 45.00
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704 Shop "Purrrfect" 704 Raglan Tee - White/Black (Unisex)
$ 42.00
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704 Shop "Purrrfect" 704 Tee - White (Unisex)
$ 38.00
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704 Shop 704 Flame Logo Tee - Black/Blue (Unisex)
$ 38.00
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704 Shop 704 Flame Logo Tee - Purple/Teal (Unisex)
$ 38.00
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704 Shop Bass Tee - Petrol Blue (Unisex)
from $ 38.00
Sale
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704 Shop Black Fury Tee - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
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704 Shop Charlotte "C" Tee - Natural/Multi (Unisex)
from $ 38.00
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704 Shop Charlotte "C" Tee - Natural/Multi (Women's)
from $ 38.00
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704 Shop Charlotte Crown Tee - Black (Women's)
from $ 38.00
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704 Shop Charlotte Crown Tee - Black/White (Unisex)
$ 38.00
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704 Shop Charlotte Heat Map Boxy Tee - Black/Multi (Women's)
$ 38.00
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704 Shop Charlotte Heat Map Tee - Black/Multi (Unisex)
from $ 38.00
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704 Shop Charlotte Heat Map Tee - Black/Multi (Women's)
$ 38.00
Quick view
704 Shop Charlotte Home Tee - Kelly Green/White (Unisex)
$ 38.00
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704 Shop Charlotte Made 2.0 Tee - Bone/Multi (Unisex)
$ 38.00
Quick view
704 Shop Charlotte Retro Future Tee - Coal/Multi (Unisex)
from $ 38.00
Sold Out
704 Shop Charlotte Retro Future Tee - Heather Green/Multi (Unisex)
from $ 38.00
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704 Shop Charlotte Retro Future Tee - Petrol Blue/Multi (Unisex)
from $ 38.00
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704 Shop Charlotte Script Cardinal Heavy Tee (Unisex) - Faded Black/Multi
from $ 45.00
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704 Shop Charlotte Script Cardinal Tee (Unisex) - Midnight Blue/Multi
from $ 38.00
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704 Shop Charlotte Script Cardinal Tee (Women's) - Black/Multi
$ 38.00
Quick view
704 Shop Charlotte Script Tee - Black/White (Unisex)
$ 38.00
Quick view
704 Shop Charlotte Script Tee - Heather Gray/Black 3.0 (Unisex)
$ 38.00
Quick view
704 Shop Charlotte Script Tee - Seafoam/Black (Unisex)
$ 38.00
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704 Shop Classic Logo Coffee Mug - Black/White
$ 25.00
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704 Shop Classic Logo Tee - Black/White (Unisex)
$ 38.00
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704 Shop Classic Logo Tee - Heather Gray/Black (Unisex)
$ 38.00
Sold Out
704 Shop CLT Dogwood Tee - Bone (Unisex)
from $ 38.00
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704 Shop Logo Hoodie - Black/White (Unisex)
$ 85.00
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704 Shop Logo Hoodie - Sage/Black (Unisex)
$ 85.00
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704 Shop Logo Hoodie - Smoke/Black (Unisex)
$ 85.00
Sold Out
704 Shop Logo License Plate - Black/Chrome
$ 45.00
Quick view
704 Shop Minimal Skyline Tee '23 - Granite/Multi (Unisex)
$ 38.00
Quick view
704 Shop Minimal Skyline Tee '23 - Powder/Multi (Unisex)
$ 38.00
Sale
Quick view
704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Sale
Quick view
704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
Quick view
704 Shop Process™ Buffalo Plaid Flannel - Fired Brick
$ 125.00
Sold Out
704 Shop Process™ Camden Camo Hoodie - Multi (Unisex)
Regular price
$ 125.00
Sale price
$ 75.00
Save $ 50.00
Sold Out
704 Shop Process™ Camden Camo Sweatpants - Multi (Unisex)
Regular price
$ 95.00
Sale price
$ 55.00
Save $ 40.00
Quick view
704 Shop Process™ Charlotte Foam Trucker Hat - Enamel Blue/White
$ 35.00
Sold Out
704 Shop Process™ Charlotte Throwback Hoodie - Antique White/Enamel Blue/Picasso Purple (Unisex)
$ 125.00
Quick view
704 Shop Process™ Charlotte Throwback Hoodie - Antique White/Phantom (Unisex)
$ 125.00
Quick view
704 Shop Process™ Curved Hem Performance Logo Hoodie - Black/White (Unisex)
$ 95.00
Sold Out
704 Shop Process™ Damask Basketball - Enamel Blue/Nightshade
$ 55.00
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704 Shop "Purrrfect" 704 Longsleeve Tee - White (Unisex)
Regular price
$ 45.00
Save $ -45.00
100% 5.9 oz Heavy Weight Cotton
Side Split Bottom Hem for Slightly Larger Length on Back
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop "Purrrfect" 704 Raglan Tee - White/Black (Unisex)
Regular price
$ 42.00
Save $ -42.00
100% 4.4 oz light-weight cotton
3/4 length raglan sleeves
Curved tails
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop "Purrrfect" 704 Tee - White (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Midweight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop 704 Flame Logo Tee - Black/Blue (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Midweight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop 704 Flame Logo Tee - Purple/Teal (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Midweight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Bass Tee - Petrol Blue (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Midweight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Black Fury Tee - Black (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte "C" Tee - Natural/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
5.3 oz Mid-weight 100% Organic Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte "C" Tee - Natural/Multi (Women's)
Regular price
$ 38.00
Save $ -38.00
5.3 oz Mid-weight 100% Organic Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Crown Tee - Black (Women's)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Crown Tee - Black/White (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Mid-weight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Heat Map Boxy Tee - Black/Multi (Women's)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Relaxed, boxy fit
Drop shoulder, mid-length
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Heat Map Tee - Black/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz Midweight Cotton
Fits True to Size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Heat Map Tee - Black/Multi (Women's)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Home Tee - Kelly Green/White (Unisex)
Regular price
Sale price
$ 38.00
Save $ 0.00
60% Cotton, 40% Polyester
Athletic fit - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Made 2.0 Tee - Bone/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 7.1 oz Heavy-Weight Cotton
Boxy, oversized fit with dropped shoulders
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Retro Future Tee - Coal/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Retro Future Tee - Petrol Blue/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Cardinal Heavy Tee (Unisex) - Faded Black/Multi
Regular price
$ 45.00
Save $ -45.00
100% 7.1 oz Heavy-Weight Cotton
Boxy, oversized fit with dropped shoulders
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Cardinal Tee (Unisex) - Midnight Blue/Multi
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Cardinal Tee (Women's) - Black/Multi
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Relaxed, boxy fit
Drop shoulder, mid-length
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Tee - Black/White (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size - if you prefer a baggier fit size up
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Tee - Heather Gray/Black 3.0 (Unisex)
Regular price
$ 38.00
Save $ -38.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
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704 Shop Charlotte Script Tee - Seafoam/Black (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Classic Logo Coffee Mug - Black/White
Regular price
$ 25.00
Save $ -25.00
Soft and Smooth Matte Finish
Graphics printed on both sides
Large handle
11 oz
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704 Shop Classic Logo Tee - Black/White (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Classic Logo Tee - Heather Gray/Black (Unisex)
Regular price
$ 38.00
Save $ -38.00
50% Cotton, 25% Polyester, 25% Rayon
Athletic fit - If you prefer a baggier fit, size up
Machine Wash Cold, Hang Dry
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704 Shop Logo Hoodie - Black/White (Unisex)
Regular price
$ 85.00
Save $ -85.00
10 oz Cotton/Polyester Fleece
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size
Machine Wash Cold, Hang Dry for longest life
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704 Shop Logo Hoodie - Sage/Black (Unisex)
Regular price
$ 85.00
Save $ -85.00
10 oz Cotton/Polyester Fleece
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size
Machine Wash Cold, Hang Dry for longest life
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704 Shop Logo Hoodie - Smoke/Black (Unisex)
Regular price
$ 85.00
Save $ -85.00
10 oz Cotton/Polyester Flee
Self Faced Hood Lining
Split stitch double needle sewing on all seams
Fits True to Size
Machine Wash Cold, Hang Dry for longest life
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704 Shop Minimal Skyline Tee '23 - Granite/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Minimal Skyline Tee '23 - Powder/Multi (Unisex)
Regular price
$ 38.00
Save $ -38.00
100% 5.3 oz mid-weight cotton
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop No Mercy, No Excuses Crop Tee - Black/Multi (Women's)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Relaxed, boxy fit
Drop shoulder, mid-length
Machine Wash Cold, Hang Dry
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704 Shop No Mercy, No Excuses Tee - Black/Multi (Unisex)
Regular price
$ 35.00
Sale price
$ 25.00
Save $ 10.00
100% 5.3 oz mid-weight cotton 
Fits true to size
Machine Wash Cold, Hang Dry
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704 Shop Process™ Buffalo Plaid Flannel - Fired Brick
Regular price
$ 125.00
Save $ -125.00
100% 220 GSM Cotton Fabric
Front Left Chest Pocket with Hidden Pen Pocket
Button plaquard and sleeve cuffs
Fits True to Size
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704 Shop Process™ Charlotte Foam Trucker Hat - Enamel Blue/White
Regular price
$ 35.00
Save $ -35.00
Mid-Profile Foam Crown
Raised Rubber "charlotte" wordmark
Soft Trucker Mesh Backing
Adjustable Enclosure
One Size Fits Most
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704 Shop Process™ Charlotte Throwback Hoodie - Antique White/Phantom (Unisex)
Regular price
$ 125.00
Save $ -125.00
450 GSM 100% Fleeced Cotton
Applique custom "Charlotte" wordmark sewn with bean stitch over tackle twill
Embroidered laurel logo on left sleeve
Custom dyed color blocking
Varsity style contrast ribbed sleeve cuffs and bottom hem
Double-layered self fabric hood
Fits True to Size - See Size Chart for Exact Measurements
Machine Wash Cold, Hang Dry
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
24.25 in
24.75 in
25 in
25.25 in
25.5 in
25.75 in
26 in
Chest Width
19.5 in
20.5 in
21.5 in
22.5 in
23.5 in
24.5 in
25.5 in
Back Length
25.5 in
26.5 in
27.5 in
28.5 in
29.5 in
30.5 in
31.5 in
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704 Shop Process™ Curved Hem Performance Logo Hoodie - Black/White (Unisex)
Regular price
$ 95.00
Save $ -95.00
260 GSM 50% Rayon, 45% Polyester, 5% Spandex
Athletic Fit - see size chart below for measurements
Double layered hood
Side Split Hem
Rounded hem with slightly elongated back panel
Machine Wash Cold, Hang Dry 
SIZE
XS
S
M
L
XL
2XL
3XL
Sleeve Length
25.75 in
26.75 in
27.75 in
28.5 in
29.25 in
30 in
30.75 in
Chest Width
18 in
19 in
20 in
21 in
22 in
23 in
24 in
Back Length
27 in
28 in
29 in
29.75 in
30.5 in
31.25 in
32 in
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