Lookbooks

704 Shop Process™ Floral Capsule Collection Loo...

704 Shop Process™ Hand Dyed Tie Dye Tee's

Introducing 704 Shop Essential Performance Polo...

Our Essential Performance Polo's release on Friday November 1, 2019 at 8 am online and 11 am in-store.

10.4.19 Lookbook

704 Logo Tee's in a black/tidewater blue colorway come in a short sleeve and long sleeve variation. The City of Charlotte Official Crown short sleeve tee returns in a purple/teal colorway...

Black and Blue Collection Vol. 2 - Lookbook

Black and Blue Collection Volume 2: 704 Shop x Matt Stevens  This collection will release on Friday, 9.6.19 at 8 am online and 11 am in-store. 

Black and Blue Collection - Vol 1