Streetwear Meets Hometown Pride.

Charlotte's Original Lifestyle and Apparel Brand.

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Shop City of Charlotte x 704 Shop

Newest Releases

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704 Shop First in Flight/Freedom Tee - Faded Black (Unisex)
704 Shop First in Flight/Freedom Tee - Faded Black (Unisex)
from $ 35.00
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704 Shop First in Flight/Freedom Tee - Petrol Blue (Unisex)
704 Shop First in Flight/Freedom Tee - Petrol Blue (Unisex)
from $ 35.00
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704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)
704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)
from $ 35.00
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704 Shop Charlotte Twilight Tee - Butter/Multi (Women's)
704 Shop Charlotte Twilight Tee - Butter/Multi (Women's)
$ 35.00
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704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
$ 105.00
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704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
$ 95.00
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704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
$ 55.00
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704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
$ 120.00
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704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
$ 95.00
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704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
$ 55.00
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704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
$ 55.00
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704 Shop Alive & Kickin' Tee - Black/Multi (Unisex)
704 Shop Alive & Kickin' Tee - Black/Multi (Unisex)
from $ 35.00
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704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)
from $ 35.00
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City of Charlotte x 704 Shop Official Crown Tee - Mint/Black (Unisex)
City of Charlotte x 704 Shop Official Crown Tee - Mint/Black (Unisex)
from $ 35.00
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City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
$ 35.00
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City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
$ 35.00
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704 Shop 704 Worldwide Tee - Faded Black (Unisex)
704 Shop 704 Worldwide Tee - Faded Black (Unisex)
from $ 35.00
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704 Shop 704 Worldwide Tee - Black (Women's)
704 Shop 704 Worldwide Tee - Black (Women's)
from $ 35.00
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704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Unisex)
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Unisex)
from $ 35.00
Sold Out
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Heather Gray (Unisex)
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Heather Gray (Unisex)
from $ 35.00
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228 products

704 Shop First in Flight/Freedom Tee - Faded Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop First in Flight/Freedom Tee - Faded Black (Unisex)

704 Shop First in Flight/Freedom Tee - Petrol Blue (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop First in Flight/Freedom Tee - Petrol Blue (Unisex)

704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Fits true to size
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Twilight Tee - Natural/Multi (Unisex)

704 Shop Charlotte Twilight Tee - Butter/Multi (Women's)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Relaxed, boxy fit
  • Drop shoulder, mid-length
  • Machine Wash Cold, Hang Dry
704 Shop Charlotte Twilight Tee - Butter/Multi (Women's)

704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood

$ 105.00 Save $ -105.00
  • 310 GSM 95% Cotton / 5% Spandex Jersey Fabric
  • Embroidered 704 Laurel Logo
  • Garment Dyed 
  • Crystal Washed
  • Fits Slightly Oversized
  • Machine Wash Cold Separately, Hang Dry for Best Results
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood
704 Shop Process™ Crystal Washed Kingston Crew Neck - Driftwood

704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood

$ 95.00 Save $ -95.00
  • 310 GSM 95% Cotton / 5% Spandex Jersey Fabric
  • Embroidered 704 Laurel Logo
  • Garment Dyed 
  • Crystal Washed
  • Straight Leg opening
  • Interior Leg panel for supreme comfort
  • Machine Wash Cold Separately, Hang Dry for Best Results
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood
704 Shop Process™ Crystal Washed Kingston Day Pant - Driftwood

704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood

$ 55.00 Save $ -55.00
  • 230 GSM 100% Premium Cotton
  • Garment Dyed
  • Crystal Washed
  • Fits slightly oversized - if you prefer a slimmer fit size down
  • Machine Wash Cold, Separately - Hang Dry
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood
704 Shop Process™ Crystal Washed Premium CLT Tee - Driftwood

704 Shop Process™ Crystal Washed Kingston Hoodie - Lead

$ 120.00 Save $ -120.00
  • 310 GSM 95% Cotton / 5% Spandex Jersey Fabric
  • Embroidered 704 Laurel Logo
  • Garment Dyed 
  • Crystal Washed
  • Fits Slightly Oversized
  • Machine Wash Cold Separately, Hang Dry for Best Results
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead
704 Shop Process™ Crystal Washed Kingston Hoodie - Lead

704 Shop Process™ Crystal Washed Kingston Day Pant - Lead

$ 95.00 Save $ -95.00
  • 310 GSM 95% Cotton / 5% Spandex Jersey Fabric
  • Embroidered 704 Laurel Logo
  • Garment Dyed 
  • Crystal Washed
  • Straight Leg opening
  • Interior Leg panel for supreme comfort
  • Machine Wash Cold Separately, Hang Dry for Best Results
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead
704 Shop Process™ Crystal Washed Kingston Day Pant - Lead

704 Shop Process™ Crystal Washed Premium CLT Tee - Lead

$ 55.00 Save $ -55.00
  • 230 GSM 100% Premium Cotton
  • Garment Dyed
  • Crystal Washed
  • Fits slightly oversized - if you prefer a slimmer fit size down
  • Machine Wash Cold, Separately - Hang Dry
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead
704 Shop Process™ Crystal Washed Premium CLT Tee - Lead

704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black

$ 55.00 Save $ -55.00
  • 230 GSM 100% Premium Cotton
  • Garment Dyed
  • Crystal Washed
  • Fits slightly oversized - if you prefer a slimmer fit size down
  • Machine Wash Cold, Separately - Hang Dry
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black
704 Shop Process™ Crystal Washed Premium CLT Tee - Bristol Black

704 Shop Alive & Kickin' Tee - Black/Multi (Unisex)

$ 35.00 Save $ -35.00
  • 100% 4.7 oz Light Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop Alive & Kickin' Tee - Black/Multi (Unisex)

704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop x City of Charlotte Official Crown Tee - Black/Mint (Unisex)

City of Charlotte x 704 Shop Official Crown Tee - Mint/Black (Unisex)

$ 35.00 Save $ -35.00
  • 52% Cotton, 48% Polyester
  • Athletic fit - If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
City of Charlotte x 704 Shop Official Crown Tee - Mint/Black (Unisex)

City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)

$ 35.00 Save $ -35.00
  • 65% polyester, 35% viscose
  • Relaxed, flowy fit w/ curved bottom hem
  • Machine Wash Cold
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Black/Mint (Women's)

City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)

$ 35.00 Save $ -35.00
  • 65% polyester, 35% viscose
  • Relaxed, flowy fit w/ curved bottom hem
  • Machine Wash Cold
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)
City of Charlotte x 704 Shop Official Crown Muscle Tank - Mint/Black (Women's)

704 Shop 704 Worldwide Tee - Faded Black (Unisex)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz Mid-Weight Cotton
  • Fits True to Size
  • Machine Wash Cold, Hang Dry
704 Shop 704 Worldwide Tee - Faded Black (Unisex)

704 Shop 704 Worldwide Tee - Black (Women's)

$ 35.00 Save $ -35.00
  • 100% 5.3 oz mid-weight cotton 
  • Relaxed, boxy fit
  • Drop shoulder, mid-length
  • Machine Wash Cold, Hang Dry
704 Shop 704 Worldwide Tee - Black (Women's)
704 Shop 704 Worldwide Tee - Black (Women's)
704 Shop 704 Worldwide Tee - Black (Women's)
704 Shop 704 Worldwide Tee - Black (Women's)

704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Unisex)

$ 35.00 Save $ -35.00
Proceeds benefitting Kindermourn - a local charity benefiting bereaved parents, grieving children and teens by offering support and counseling programs, creating awareness of bereavement issues and empowering the community to effectively assist those who have suffered an unthinkable loss.

This collaboration tee was specifically designed to celebrate the 18th Annual Hope Floats Duck Race at the US National Whitewater Center on May 15, 2022. You can learn more about Kindermourn and the Hope Floats Duck Race here.
  • 52% Cotton, 48% Polyester
  • Athletic fit - If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Blue (Unisex)

704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Heather Gray (Unisex)

$ 35.00 Save $ -35.00
Proceeds benefitting Kindermourn - a local charity benefiting bereaved parents, grieving children and teens by offering support and counseling programs, creating awareness of bereavement issues and empowering the community to effectively assist those who have suffered an unthinkable loss.

This collaboration tee was specifically designed to celebrate the 18th Annual Hope Floats Duck Race at the US National Whitewater Center on May 15, 2022. You can learn more about Kindermourn and the Hope Floats Duck Race here.
  • 52% Cotton, 48% Polyester
  • Athletic fit - If you prefer a baggier fit, size up
  • Machine Wash Cold, Hang Dry
704 Shop x Kindermourn - Hope Floats Duck Race '22 Tee - Heather Gray (Unisex)

Visit our store in South End!

1616 Camden Road, STE 140
Charlotte, NC 28203

Mon - Sat: 11:00am - 6:00pm
Sunday: 12:00pm - 5:00pm

*Panthers Home Game Sunday: 10:00am - 5:00pm

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