704 Shop - Charlotte T-Shirts, Hats, & Apparel

For the city.
For the culture.

Charlotte's Original Lifestyle and Apparel Brand

Shop Now

Piece for Peace Movement (Panther)

Piece for Peace Movement (Amazonia)

Piece for Peace Movement (Star)

City of Charlotte Official Crown T-Shirt for AAPI

704 Shop x Girls on the Run Tee

704 Shop x Girls on the Run Tee (Youth)

704 Shop x BraveWorks T-shirt

T-Shirts

704 Logo Tonal Tee Granite

704 Logo Tonal Tee Coral

704 Logo Tonal Tee Slate

View all
50 products

Hats

704 Logo A-Frame Hat

Charlotte 49ers 5 Panel Trucker Hat

Charlotte 49ers 5 Panel Roped Oak Leaf Sprig Trucker Hat

City of Charlotte Official Crown Adjustable Hat

View all
22 products

FREE SHIPPING

Spend $100 or more

FREE RETURNS

Quick and easy returns on all orders

LOCAL

Designed in Charlotte, NC

704 Shop - Charlotte T-Shirts, Hats, & Apparel