{"title":"Madison, WI","description":"\u003cp\u003eHeather gray hoodies with your Madison neighborhood in arched varsity lettering. Shop Willy Street, Atwood, Monroe Street, Vilas and more below. Each design is drawn by 704 Shop, a hometown-apparel brand since 2013.\u003c\/p\u003e","products":[{"product_id":"nh-juneau-hoodie","title":"Juneau Neighborhoodie","description":"\u003cp\u003eThe Wild Goose State Trail runs right through Juneau's backyard, across the wetlands and prairie that define this corner of Dodge County. That landscape is on your chest now.\u003c\/p\u003e\u003cp\u003eDodgeland runs deep here, and so does the pull of Horicon Marsh just down the road. This hoodie is cut for Wisconsin winters and worn for the long haul. Heather-gray fleece, midweight, built to last longer than a season.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67588993482835,"sku":"51912610220042","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67588993515603,"sku":"51913160826802","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67588993548371,"sku":"51914655690559","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67588993581139,"sku":"51915112303921","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67588993613907,"sku":"51916595339076","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67588993646675,"sku":"51917924447465","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/1a5180478fcb92fc.png?v=1791037496"},{"product_id":"nh-vilas-madison-hoodie","title":"Vilas Neighborhoodie (Madison)","description":"\u003cp\u003eThis is a hoodie for people who have logged serious hours at Henry Vilas Park. The lagoon, the fishing pier, the beach, the zoo that never charged admission. You already know the neighborhood. The hoodie just says it out loud.\u003c\/p\u003e\u003cp\u003ePrinted on a heather-gray fleece hoodie built for Wisconsin seasons. Relaxed fit, heavyweight enough to mean it, and designed to last longer than your current record for consecutive days at Vilas Park Beach.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67588993908819,"sku":"51918152348221","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67588993941587,"sku":"51919236002007","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67588993974355,"sku":"51920739374595","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67588994007123,"sku":"51921690903448","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67588994039891,"sku":"51922894370426","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67588994072659,"sku":"51923956650331","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/30530d08b33a5828_a95916e6-1c7d-484d-b1a7-43182f13eb15.png?v=1791037497"},{"product_id":"nh-monroe-street-hoodie","title":"Monroe Street Neighborhoodie","description":"\u003cp\u003eThis hoodie is for the people who know Monroe Street as a daily fact of life, not a destination. Lake Wingra is in the backyard. Wingra Marina is a short walk. Laurel Tavern is where you end up on a Friday.\u003c\/p\u003e\u003cp\u003eThe chest print names the neighborhood plainly, because it doesn't need anything else. Printed on a midweight heather-gray fleece that holds up to a Wisconsin winter without feeling like a sleeping bag. Wear it on the lakeside path or on the sidewalk in front of Destination Bicycle. It fits both.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67588994596947,"sku":"51936798466928","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67588994629715,"sku":"51937066284802","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67588994662483,"sku":"51938811724552","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67588994695251,"sku":"51939438884339","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67588994728019,"sku":"51940761529504","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67588994760787,"sku":"51941143018315","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/d2e62e05b689d0a5.png?v=1791037508"},{"product_id":"nh-fennimore-hoodie","title":"Fennimore Neighborhoodie","description":"\u003cp\u003eThis one's for the Driftless. Fennimore sits in southwest Wisconsin's unglaciated hill country, where the roads curve through valleys and the views from the ridgelines are yours to find. The \u003cstrong\u003eFennimore Railroad Historical Society Museum\u003c\/strong\u003e anchors one end of town's identity; \u003cstrong\u003eCarr Valley Cheese\u003c\/strong\u003e anchors another.\u003c\/p\u003e\u003cp\u003eThe hoodie is heather gray, midweight, and built to wear. Put it on at Marsden Park or at BD's Eagles Nest and it'll read the same way: you're from here, and you're not explaining that to anybody.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67588995743827,"sku":"51948709918264","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67588995776595,"sku":"51949140544450","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67588995809363,"sku":"51950941699791","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67588995842131,"sku":"51951149139279","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67588995874899,"sku":"51952636521513","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67588995907667,"sku":"51953882197784","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/e9f886e06e597050.png?v=1791037533"},{"product_id":"nh-willy-street-hoodie","title":"Willy Street Neighborhoodie","description":"\u003cp\u003eWilly Street on your chest. The east side in your bones.\u003c\/p\u003e\n\n\u003cp\u003eThis hoodie is for the people who roll to Batch Bakehouse on a Tuesday, catch a show at Atwood Music Hall on a Friday and think McPike Park in summer is about as good as it gets. The isthmus is right there, the trail is right there, and the neighborhood does things its own way.\u003c\/p\u003e\n\n\u003cp\u003eHeavyweight fleece, relaxed fit. Wear it on the Capital City State Trail or anywhere else you'd rather be than somewhere less interesting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67588999118931,"sku":"51960792524353","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67588999151699,"sku":"51961031561698","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67588999184467,"sku":"51962033145045","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67588999217235,"sku":"51963506708086","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67588999250003,"sku":"51964192803588","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67588999282771,"sku":"51965912294310","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/20cb8d13134e2185.png?v=1791037558"},{"product_id":"nh-evansville-wi-hoodie","title":"Evansville Neighborhoodie (Evansville, WI)","description":"\u003cp\u003eEvansville has one of the best collections of historic homes in Wisconsin, and the Evansville Standpipe has been marking the skyline longer than most residents can remember. This hoodie carries the city's name the same way the city carries its history: without making a big deal of it.\u003c\/p\u003e\u003cp\u003eLake Leota is out back. The Hop Garden and Allen Creek Coffeehouse are down the block. If that sentence makes sense to you, this hoodie was made for you.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67589011865683,"sku":"51972178242463","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67589011898451,"sku":"51973621960031","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67589011931219,"sku":"51974555411247","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67589011963987,"sku":"51975863584851","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67589011996755,"sku":"51976171706494","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67589012029523,"sku":"51977709405930","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/2a5279c37ed1e02a.png?v=1791037594"},{"product_id":"nh-edgerton-wi-hoodie","title":"Edgerton Neighborhoodie (Edgerton, WI)","description":"\u003cp\u003eEdgerton earned the name Tobacco City honestly, with generations of farmers working the fields between the Yahara and Rock rivers. This hoodie carries that history on the chest and belongs anywhere in town, from Legion Park to the counter at the Depot Cafe.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, structured hood, the kind of weight that makes sense nine months out of the year in south central Wisconsin. Wear it because you live here, not because it looks like somewhere else.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67589015076947,"sku":"51984935228699","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67589015109715,"sku":"51985535398939","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67589015142483,"sku":"51986377676847","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67589015175251,"sku":"51987918321372","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67589015208019,"sku":"51988396649471","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67589015240787,"sku":"51989664538638","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/b0289bc726d5d198_aeed6fea-e395-48ce-ae86-b9e6f554330a.png?v=1791037612"},{"product_id":"nh-dodgeville-hoodie","title":"Dodgeville Neighborhoodie","description":"\u003cp\u003eDodgeville has a specific kind of gravity: Iowa County seat, lead mining history, Driftless ridges on every horizon. This hoodie puts that on your chest.\u003c\/p\u003e\u003cp\u003eThe design nods to the same town that built the \u003cstrong\u003eDodge Mining Camp Cabin\u003c\/strong\u003e and still packs the bleachers for Dodgers games. It's a heavyweight fleece built for the kind of October mornings you get up here on the ridge, when the valleys fill with color and the air has real weight to it.\u003c\/p\u003e\u003cp\u003eWear it like you live there. Because you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67589016092755,"sku":"51996636451720","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67589016125523,"sku":"51997539363087","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67589016158291,"sku":"51998763702263","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67589016191059,"sku":"51999639954914","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67589016223827,"sku":"52000466697703","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67589016256595,"sku":"52001584239882","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/8167f5fb8ea5ed7d.png?v=1791037629"},{"product_id":"nh-atwood-madison-hoodie","title":"Atwood Neighborhoodie (Madison)","description":"\u003cp\u003eThis is an Atwood hoodie. It represents the east side of Madison where Olbrich's Rose Garden is a short bike ride and Sid Boyum's sculptures are hiding around the next corner.\u003c\/p\u003e\n\u003cp\u003eWear it to the Dane County Farmers' Market late-winter market, along the Yahara River path, or at Jan's Bar. Heavyweight fleece, relaxed fit. Made for people who already know what Atwood is.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67589018222675,"sku":"52008154521032","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67589018255443,"sku":"52009482220521","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67589018288211,"sku":"52010912713373","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67589018320979,"sku":"52011296776872","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67589018353747,"sku":"52012939199009","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67589018386515,"sku":"52013897995635","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/56087ae711b806ce_00e28380-acc1-44a3-941a-cc14c6fcac09.png?v=1791037666"},{"product_id":"nh-columbus-wi-hoodie","title":"Columbus Neighborhoodie (Columbus, WI)","description":"\u003cp\u003eThe Columbus Neighborhoodie is for people who have a regular stool at MP's Town Tap or a standing order at Julie's Java House. It starts with the mill pond and goes from there, a city of parks, a Crawfish River you can actually paddle, and a downtown that runs on independent businesses, not franchises.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, relaxed fit, built to wear through a Wisconsin winter without a second thought. Put it on, and anybody from Columbus will know exactly what it means.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67589019041875,"sku":"52020851292065","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67589019074643,"sku":"52021053922043","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67589019107411,"sku":"52022300154757","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67589019140179,"sku":"52023828448007","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67589019172947,"sku":"52024340946651","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67589019205715,"sku":"52025987226068","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/5c9fab00347aa1c5_bab9c20d-8732-488e-b0ca-ee8d5c054f80.png?v=1791037684"},{"product_id":"nh-brodhead-wi-hoodie","title":"Brodhead Neighborhoodie (Brodhead, WI)","description":"\u003cp\u003eThe Brodhead Neighborhoodie is for Sugar River regulars, depot museum regulars and Friday night supper club regulars. Green County dairy country is the backdrop; the trail north to New Glarus is the commute.\u003c\/p\u003e\u003cp\u003eFIBS Supper Club has been holding down the Wisconsin tradition here long enough that it needs no introduction. Neither does Brodhead. Wear it like you mean it. 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Heather-gray fleece, chest print, and a fit that holds up whether you're logging miles or not.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67589543329875,"sku":"54120223200794","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67589543362643,"sku":"54121587762061","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67589543395411,"sku":"54122649720434","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67589543428179,"sku":"54123840192783","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67589543460947,"sku":"54124970524136","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67589543493715,"sku":"54125921873541","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/6b9aedf93b83d541_a8a3ea19-2d61-4856-83d0-0c8b1e5be164.png?v=1791043114"},{"product_id":"nh-sun-prairie-hoodie","title":"Sun Prairie Neighborhoodie","description":"\u003cp\u003eSun Prairie on the chest, dirt track in the memory. 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