{"title":"Louisville, KY","description":"\u003cp\u003eHeather gray hoodies with your Louisville neighborhood in arched varsity lettering. Shop Highlands, Germantown, NuLu, Crescent Hill and more below. Each design is drawn by 704 Shop, a hometown-apparel brand since 2013.\u003c\/p\u003e","products":[{"product_id":"nh-windy-hills-hoodie","title":"Windy Hills Neighborhoodie","description":"\u003cp\u003eThis one's for the people who park once and take care of the whole afternoon. Windy Hills runs on that kind of efficiency, a short strip with Shady Lane Cafe, Gasthaus German Restaurant, and Roundhouse Electric Trains all within walking distance of each other.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, a clean collegiate chest print, and a fit that holds up. Wear it if you know the corner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587061973075,"sku":"37308115315662","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587062005843,"sku":"37309368794387","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587062038611,"sku":"37310089994708","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587062071379,"sku":"37311084806485","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587062104147,"sku":"37312871141298","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587062136915,"sku":"37313294503630","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/e98615e70de11bf3.png?v=1791001424"},{"product_id":"nh-indian-hills-hoodie","title":"Indian Hills Neighborhoodie","description":"\u003cp\u003eIndian Hills has Caperton Swamp Trail, and that matters. It means this neighborhood has somewhere real to go on a Tuesday morning, somewhere the birds are loud and the city feels far away even though you walked from your front door.\u003c\/p\u003e\u003cp\u003eThis hoodie puts that on your chest. Wear it on the trail, at the cookout, or any time someone in Louisville asks what side of town you call home. Heather-gray fleece, relaxed fit, built to last as long as you live here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587067314259,"sku":"37374461285367","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587067347027,"sku":"37375323596420","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587067379795,"sku":"37376761450397","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587067412563,"sku":"37377185233443","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587067445331,"sku":"37378471156666","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587067478099,"sku":"37379267365226","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/3d2342bb22090a07.png?v=1791001564"},{"product_id":"nh-smoketown-hoodie","title":"Smoketown Neighborhoodie","description":"\u003cp\u003eSmoketown is the kind of Louisville neighborhood that holds on to its people. The steeples of Trinity AME, First Lutheran, and Mount Olive Missionary Baptist mark these streets better than any street sign. Ballard Park is where the block catches its breath.\u003c\/p\u003e\u003cp\u003eThis hoodie puts all of that on your chest. Heather gray, heavyweight feel, cut to wear on the porch or anywhere else you carry the neighborhood with you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587072000083,"sku":"37434478805377","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587072032851,"sku":"37435750323153","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587072065619,"sku":"37436085165820","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587072098387,"sku":"37437158545135","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587072131155,"sku":"37438474498065","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587072163923,"sku":"37439026175062","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/bb868fcef7c1086b.png?v=1791001696"},{"product_id":"nh-highview-hoodie","title":"Highview Neighborhoodie","description":"\u003cp\u003eHighview is the part of Louisville where people plant and stay. This hoodie carries that fact on the chest.\u003c\/p\u003e\u003cp\u003eThe design marks a community anchored by Highview Park, fed by spots like Bungalow Joe's and Pastry Plus, and held together by schools and churches that have been here long enough to mean something. It is southeast Louisville with no apology and no explanation needed.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, relaxed fit. Made to wear on a Saturday at the park or anywhere else that does not require you to dress up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587144974419,"sku":"38346034218647","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587145007187,"sku":"38347696370804","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587145039955,"sku":"38348603341713","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587145072723,"sku":"38349204926265","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587145105491,"sku":"38350066167205","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587145138259,"sku":"38351184872394","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/bd9c99ced9f466bd.png?v=1791004127"},{"product_id":"nh-anchorage-hoodie","title":"Anchorage Neighborhoodie","description":"\u003cp\u003eAnchorage sits at the far edge of Louisville Metro and keeps mostly to itself. The Anchorage Trail runs through the village. Willow Lake Tavern is right where it should be. Anchorage Independent School gives this small city something most Louisville neighborhoods can't claim.\u003c\/p\u003e\n\u003cp\u003eThis hoodie is cut for the people who picked the trees and the trail over the commute downtown. Heather-gray fleece, a relaxed fit that works on the trail or on the Tavern's patio. No explanation needed if you know, and no shortcut if you don't.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587151003731,"sku":"38460616908702","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587151036499,"sku":"38461557580631","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587151069267,"sku":"38462979479064","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587151102035,"sku":"38463288029103","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587151134803,"sku":"38464004577004","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587151167571,"sku":"38465073718113","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/57267eff23bf7c11.png?v=1791004352"},{"product_id":"nh-pleasure-ridge-park-hoodie","title":"Pleasure Ridge Park Neighborhoodie","description":"\u003cp\u003eThis one is for the southwest side. Pleasure Ridge Park has been PRP to the people who live here long enough that the short name carries full weight, and this hoodie carries it on the chest.\u003c\/p\u003e\u003cp\u003eFrom the park itself, where summer afternoons stretch into evening, to the line at Ice Cream Corner, these streets hold a particular kind of pride. Wear it if you were born here. Wear it if you chose here. Either way, you already know.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587178233939,"sku":"38862639074414","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587178299475,"sku":"38863048803197","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587178365011,"sku":"38864484162310","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587178397779,"sku":"38865190313849","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587178430547,"sku":"38866505737875","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587178463315,"sku":"38867613895675","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/4e1f62bb4ceada53.png?v=1791005380"},{"product_id":"nh-okolona-hoodie","title":"Okolona Neighborhoodie","description":"\u003cp\u003eOkolona is not a small neighborhood, and it does not carry itself quietly. This hoodie puts the name on your chest the way it deserves: straight up, no qualifier.\u003c\/p\u003e\u003cp\u003eFrom the smoke at Holy Smokes Bar-B-Que to a lap around Okolona Park, this is southern Louisville's everyday life. The fleece is heavy enough to mean it, the fit is relaxed enough to wear anywhere you already go.\u003c\/p\u003e\u003cp\u003eIf Okolona is yours, wear it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587179577427,"sku":"38904221930931","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587179610195,"sku":"38905363306735","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587179642963,"sku":"38906335770390","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587179675731,"sku":"38907034302115","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587179708499,"sku":"38908056100645","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587179741267,"sku":"38909204317831","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/48b96c3e531429e1.png?v=1791005477"},{"product_id":"nh-middletown-ky-hoodie","title":"Middletown Neighborhoodie (Middletown, KY)","description":"\u003cp\u003eMiddletown has a real center, and this hoodie knows it. The design claims the town the same way the town claims the people who live in it: without a lot of fuss, and without apology.\u003c\/p\u003e\u003cp\u003eHardy Brinly Park gave Middletown its front porch. Fat Jimmy's Pizza and the Cottage Cafe gave it a reason to stay in on a Friday. The Historic Middletown Museum keeps the timeline straight. Wear this if you already know all of that, or if you want people to ask.\u003c\/p\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587225682003,"sku":"39666324607022","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587225714771,"sku":"39667571139654","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587225747539,"sku":"39668182457081","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587225780307,"sku":"39669095654564","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587225813075,"sku":"39670622412760","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587225845843,"sku":"39671852985783","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/9a05fbff4e15d150_d3dc1d32-a928-4a9e-8f1e-f4516f61e2cf.png?v=1791007296"},{"product_id":"nh-butchertown-hoodie","title":"Butchertown Neighborhoodie","description":"\u003cp\u003eThis one is for Butchertown. The neighborhood where the Butchertown Greenway pulls you toward the river and the Waterfront Botanical Gardens gives you a reason to stay a little longer.\u003c\/p\u003e\u003cp\u003eThe Heigold House Facade has been telling people since the 1800s that this block takes pride in itself. This hoodie says the same thing, just in a heather-gray pullover you can wear to Eva Bandman Park or anywhere else the morning takes you.\u003c\/p\u003e\u003cp\u003eMidweight fleece. Relaxed fit. Built for the kind of city wandering Butchertown was made for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587227779155,"sku":"39714515989671","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587227811923,"sku":"39715807686726","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587227844691,"sku":"39716046849400","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587227877459,"sku":"39717690541679","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587227910227,"sku":"39718610461372","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587227942995,"sku":"39719791151511","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/d5d2020ead7c4d8a.png?v=1791007389"},{"product_id":"nh-douglass-hills-hoodie","title":"Douglass Hills Neighborhoodie","description":"\u003cp\u003eThis one's for the east end. Douglass Hills runs on steady rhythms: mornings at Crosby, afternoons at Douglas Hills Park, and evenings that don't need much planning to feel right.\u003c\/p\u003e\u003cp\u003eWear it to the park, to the pool, or on a drive into town knowing exactly where home is. Heather-gray fleece, relaxed fit, built for the kind of place where people stay.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67587231121491,"sku":"39756340347479","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67587231154259,"sku":"39757547634155","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67587231187027,"sku":"39758356984079","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67587231219795,"sku":"39759653571896","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67587231252563,"sku":"39760143204670","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67587231285331,"sku":"39761815023188","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/f9f5d7b663112817.png?v=1791007496"},{"product_id":"nh-beechmont-hoodie","title":"Beechmont Neighborhoodie","description":"\u003cp\u003eThis is Beechmont on your chest. The south side of Louisville, where Bellevue Park and Cliff Park hold the blocks together and Sunergos has been pouring good coffee long enough to mean something.\u003c\/p\u003e\u003cp\u003eA neighborhood this specific deserves a hoodie that says so. Heather-gray fleece, a comfortable fit that holds up, and a print that names the place without explaining it. 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The print puts the neighborhood's name where it belongs: front and center.\u003c\/p\u003e\u003cp\u003eKlondike Park, Klondike Deli, the Meredith-Dunn Library, a few church steeples worth knowing by name. That's the neighborhood, and it holds up. 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Holy Grale on one end, Homemade Ice Cream and Pie Kitchen a few blocks down, Tingley Fountain somewhere in between. You don't visit this strip, you claim it.\u003c\/p\u003e\u003cp\u003eThis hoodie puts that claim on your chest. Heavyweight fleece, relaxed fit, built to hold up on the patio or the commute. 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The Gaslight Lamp on Main Street is the shorthand for all of it — the festival, the diner, the taproom, the quilters, the library — the whole town that built itself up and kept going.\u003c\/p\u003e\u003cp\u003eThis hoodie says J-town on the chest and means it. Heather-gray fleece, a relaxed fit that holds up over time, and a print that reads as well at Sky View Park as it does at 3rd Turn. 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Olmsted laid it out along the Ohio River, and the neighborhood has been gathering on those lawns ever since. This hoodie carries the name of the West End community that has always known it best.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, relaxed fit, built to wear on the same grass you've been walking since you were a kid. 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