{"title":"Christmas Collection","description":"\u003cp\u003eOur Christmas Collection is an online exclusive this year, and it's live now. Christmas designs like the Santa Tee, Wreath Hoodie and Crown Xmas gear, plus Charlotte Checkers and UNC Charlotte favorites and the 704 classics that make easy gifts for anyone who loves Charlotte, all in one place.\u003c\/p\u003e\u003cp\u003eMade-to-order gear ships in 7 to 10 business days. Order by Cyber Monday, Nov 30, to have it by Christmas. Hats ship the same day if ordered by 2pm ET.\u003c\/p\u003e\u003cp\u003eShopping by who it's for? See our \u003ca href=\"\/pages\/charlotte-gifts\"\u003eCharlotte Gift Guide\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"gift-card","title":"Gift Card","description":"\u003cp\u003eShopping for someone else but not sure what to give them? Give them the gift of choice with a 704 Shop gift card.\u003c\/p\u003e\n\u003cp\u003eGift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.\u003c\/p\u003e\u003cp\u003eNeed more ideas? See our \u003ca href=\"\/pages\/charlotte-gifts\"\u003eCharlotte gift guide\u003c\/a\u003e for hometown gifts and Charlotte souvenirs.\u003c\/p\u003e","brand":"704 Shop","offers":[{"title":"$10","offer_id":40490773971027,"sku":"86779238","price":10.0,"currency_code":"USD","in_stock":true},{"title":"$25","offer_id":40490774003795,"sku":"86779302","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$30","offer_id":40490774036563,"sku":"34732710","price":30.0,"currency_code":"USD","in_stock":true},{"title":"$50","offer_id":40490774069331,"sku":"86779366","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100","offer_id":40490774102099,"sku":"86779430","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$200","offer_id":40490774134867,"sku":"65961043","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/GiftCardBlack.png?v=1737743760"},{"product_id":"704-shop-x-new-era-950-snapback-black","title":"704 Shop Logo 950 Snapback Hat","description":"\u003cp\u003eOur classic 704 logo in raised white embroidery on a black New Era 9FIFTY snapback. It's the everyday hat for anyone who calls the 704 area code home, and it works with everything from a game day fit to a Saturday at the lake.\u003c\/p\u003e\n\u003cp\u003eIn stock and ships from Charlotte in 1 to 2 business days. Sold by 704 Shop, the Charlotte hometown apparel brand since 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNew Era 950 Original Fit Silhouette\u003c\/li\u003e\n\u003cli\u003eRaised 3D Embroidery\u003c\/li\u003e\n\u003cli\u003eAdjustable - One Size Fits Most\u003c\/li\u003e\n\u003cli\u003ePlastic Snapback Enclosure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Warehouse","offers":[{"title":"Black","offer_id":42579427131475,"sku":"HA-704950BL-OS","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/products\/Black950LogoShopify.jpg?v=1682006240"},{"product_id":"charlotte-checkers-retro-hockey-player-tee-1","title":"Charlotte Checkers Retro Hockey Player Tee","description":"\u003cp\u003eA retro Charlotte Checkers hockey player in red on a natural tee. It's a throwback for Checkers fans who love the city's long hockey history. The cream tee gives the artwork a vintage, worn-in look.\u003c\/p\u003e\n\u003cp\u003eIt's a 100% cotton, mid-weight tee that fits true to size. Sizes S to 3XL. Made to order and ships in 7 to 10 business days. Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% 5.3 oz mid-weight cotton \u003c\/li\u003e\n\u003cli\u003eFits true to size\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Natural \/ S","offer_id":44411897086035,"sku":"Small_Natural_RetroHockey","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":44411897118803,"sku":"Medium_Natural_RetroHockey","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":44411897151571,"sku":"Large_Natural_RetroHockey","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":44411897184339,"sku":"XL_Natural_RetroHockey","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2XL","offer_id":44411897217107,"sku":"2XL_Natural_RetroHockey","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 3XL","offer_id":44411897249875,"sku":"3XL_Natural_RetroHockey","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/RetroHockey_Natural_Front_Mock-Up.png?v=1775494313"},{"product_id":"charlotte-script-hat-1","title":"Charlotte Script Hat","description":"\u003cp\u003eCharlotte in red script on a cream and red 5-panel cotton twill hat. The two-tone panels give it a retro ballcap look, structured with a precurved bill and a snap closure. The red script makes it a standout at any game or cookout.\u003c\/p\u003e\n\u003cp\u003eIn stock and ships from Charlotte in 1 to 2 business days. Sold by 704 Shop, the Charlotte hometown apparel brand since 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton twill\u003c\/li\u003e\n\u003cli\u003e5 panels\u003c\/li\u003e\n\u003cli\u003eStructured, champ shape\u003c\/li\u003e\n\u003cli\u003ePrecurved bill\u003c\/li\u003e\n\u003cli\u003eSoftsnap adjustable closure\u003c\/li\u003e\n\u003cli\u003e\nOne Size Fits Most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Warehouse","offers":[{"title":"Red","offer_id":44485529305171,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/CharlotteScript-Img1_2.png?v=1776362081"},{"product_id":"704-logo-hoodie-1","title":"704 Logo Hoodie","description":"\u003cp\u003eOur classic 704 logo on a black hoodie. It's the hoodie version of the shirt that started 704 Shop, a simple, warm way to rep the area code all winter.\u003c\/p\u003e\n\u003cp\u003eIt's a 10 oz cotton and polyester fleece hoodie with a lined hood, and it fits true to size. Unisex sizes S to 3XL. Made to order and ships in 7 to 10 business days. Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size \u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Black \/ S","offer_id":44494602993747,"sku":"Small_Black_704Logo_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":44494603026515,"sku":"Medium_Black_704Logo_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":44494603059283,"sku":"Large_Black_704Logo_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":44494603092051,"sku":"Xl_Black_704Logo_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":44494603124819,"sku":"2XL_Black_704Logo_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":44494603157587,"sku":"3XL_Black_704Logo_4000","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/704Logo_Black_Front.png?v=1776175119"},{"product_id":"city-of-charlotte-crown-hoodie","title":"City of Charlotte Crown Hoodie","description":"\u003cp\u003eThe City of Charlotte crown on a black hoodie. It's officially licensed City of Charlotte gear, the city's own crown mark on a warm fleece hoodie.\u003c\/p\u003e\n\u003cp\u003eIt's a 10 oz cotton and polyester fleece hoodie with a lined hood, and it fits true to size. Unisex sizes S to 3XL. Made to order and ships in 7 to 10 business days. Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size \u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Black \/ S","offer_id":44494626685011,"sku":"Small_Black_Crown_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":44494626717779,"sku":"Medium_Black_Crown_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":44494626750547,"sku":"Large_Black_Crown_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":44494626783315,"sku":"XL_Black_Crown_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":44494626816083,"sku":"2XL_Black_Crown_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":44494626848851,"sku":"3XL_Black_Crown_4000","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/Crown_Black_Front.png?v=1776175658"},{"product_id":"black-independent-trading-ind4000-hoodie-template-copy","title":"Charlotte Checkers Bear Hoodie","description":"\u003cp\u003eA snarling bear head badge for Charlotte Checkers hockey fans, on a black hoodie. It's a warm layer for cold rinks and hockey nights in Charlotte.\u003c\/p\u003e\n\u003cp\u003eIt's a 10 oz cotton and polyester fleece hoodie with a lined hood, and it fits true to size. Unisex sizes S to 3XL. Made to order and ships in 7 to 10 business days. Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size \u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Black \/ S","offer_id":44494645788755,"sku":"Small_Black_CheckersBear_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":44494645821523,"sku":"Medium_Black_CheckersBear_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":44494645854291,"sku":"Large_Black_CheckersBear_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":44494645887059,"sku":"XL_Black_CheckersBear_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":44494645919827,"sku":"2XL_Black_CheckersBear_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":44494645952595,"sku":"3XL_Black_CheckersBear_4000","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/CheckersBear_Black_Front_Mock-UP.png?v=1776176856"},{"product_id":"retro-skyline-hoodie","title":"Retro Skyline Hoodie","description":"\u003cp\u003eThe Charlotte skyline outlined over 'charlotte' on a heather gray hoodie. 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Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size \u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":44494658601043,"sku":"Small_Grey_RetroSkyline_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":44494658633811,"sku":"Medium_Grey_RetroSkyline_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":44494658666579,"sku":"Large_Grey_RetroSkyline_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":44494658699347,"sku":"XL_Grey_RetroSkyline_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":44494658732115,"sku":"2XL_Grey_RetroSkyline_4000","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":44494658764883,"sku":"3XL_Grey_RetroSkyline_4000","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/RetroSkyline_Grey_Hoodie_Front_Mock-up.png?v=1776178351"},{"product_id":"clt-gramps-hat","title":"CLT Gramps Hat","description":"\u003cp\u003eCLT on a dusty blue rope hat with a flat bill. 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Sold by 704 Shop, the Charlotte hometown apparel brand since 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e85\/15 cotton\/nylon\u003c\/li\u003e\n\u003cli\u003e5 panels\u003c\/li\u003e\n\u003cli\u003eStructured\u003c\/li\u003e\n\u003cli\u003eGramps shape\u003c\/li\u003e\n\u003cli\u003eFlat bill\u003c\/li\u003e\n\u003cli\u003eUPF 50+\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Warehouse","offers":[{"title":"Dusty Blue","offer_id":44499697565779,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/CLT-Mint-Img1.png?v=1776369378"},{"product_id":"niner-nation-hoodie","title":"UNC Charlotte Niner Nation Hoodie","description":"\u003cp\u003eNiner Nation in green script on a black hoodie. 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Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size \u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Black \/ S","offer_id":44574850121811,"sku":"Small_Black_NinerNationHoodie","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":44574850154579,"sku":"Medium_Black_NinerNationHoodie","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":44574850187347,"sku":"Large_Black_NinerNationHoodie","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":44574850220115,"sku":"XL_Black_NinerNationHoodie","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":44574850252883,"sku":"2XL_Black_NinerNationHoodie","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":44574850285651,"sku":"3XL_Black_NinerNationHoodie","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/NinerNation_Black_Hoodie_Front_Mock-up.png?v=1778167703"},{"product_id":"qc-badge-hoodie","title":"QC Badge Hoodie","description":"\u003cp\u003eA round Queen City Charlotte badge with a QC monogram on an army green hoodie. 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Designed in Charlotte by 704 Shop, the hometown apparel brand born here in 2013.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size \u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Army \/ S","offer_id":44640287948883,"sku":"Small_Army_QCBadge","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Army \/ M","offer_id":44640287981651,"sku":"Medium_Army_QCBadge","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Army \/ L","offer_id":44640288014419,"sku":"Large_Army_QCBadge","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Army \/ XL","offer_id":44640288047187,"sku":"XL_Army_QCBadge","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Army \/ 2XL","offer_id":44640288079955,"sku":"2XL_Army_QCBadge","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Army \/ 3XL","offer_id":44640288112723,"sku":"3XL_Army_QCBadge","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/QCBadge_Army_Hoodie_Mock-up.png?v=1779213504"},{"product_id":"uncc-gold-standard-norm-hoodie","title":"UNC Charlotte Gold Standard Norm Hoodie","description":"\u003cp\u003eNorm, UNC Charlotte's 49er mascot, illustrated in white on an alpine green hoodie, a nod to the Gold Standard mantra 49ers fans rally behind. 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