{"title":"Athens, GA","description":"\u003cp\u003eHeather gray hoodies with your town or neighborhood in arched varsity lettering. Find Cobbham, Franklin Springs, Pulaski Heights and Union Point, plus more towns and neighborhoods in the Athens area. Each design is drawn by 704 Shop, a hometown-apparel brand since 2013.\u003c\/p\u003e\n\u003cp\u003eThere are 36 towns and neighborhoods in the Athens collection, from Arcade at the top of the list to Woodlawn at the bottom.\u003c\/p\u003e\n\u003cp\u003eEach hoodie is cotton and polyester fleece, unisex and true to size in S to 3XL. They're made to order and ship in 7 to 10 business days, so they make an easy gift for someone who grew up near Athens or still calls it home.\u003c\/p\u003e\n\u003cp\u003eLooking for somewhere else? Browse \u003ca href=\"\/collections\/georgia\"\u003eall Georgia Neighborhoodies\u003c\/a\u003e, or email \u003ca href=\"mailto:hi@704shop.com\"\u003ehi@704shop.com\u003c\/a\u003e to suggest a neighborhood.\u003c\/p\u003e","products":[{"product_id":"nh-greensboro-ga-hoodie","title":"Greensboro Neighborhoodie (Athens)","description":"\u003cp\u003eIf Lake Oconee is where you play and Greensboro is where you come home, this hoodie is for the second part of that equation. The design puts Greensboro front and center the way it deserves, not as a footnote to the lake but as the town itself.\u003c\/p\u003e\u003cp\u003eOconee Brewing, Robinson Park, a City Hall that still means something to the people who walk past it, that's what's behind the letters. Heather-gray fleece, a chest print that holds up wash after wash, and a fit that works as well on a Saturday morning at Ripe Thing! as it does on the dock.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578598522963,"sku":"13619919513583","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578598555731,"sku":"13620245131932","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578598588499,"sku":"13621201674210","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578598621267,"sku":"13622813479884","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578598654035,"sku":"13623923902637","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578598686803,"sku":"13624347370790","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/b15496cf6d1a48bf_058d20fd-6ee8-4e1b-b714-dc9245977c2c.png?v=1790909159"},{"product_id":"nh-watkinsville-hoodie","title":"Watkinsville Neighborhoodie","description":"\u003cp\u003eThis hoodie is for people who know Watkinsville without needing it explained. The Eagle Tavern has been standing on South Main Street long enough to anchor the whole block, and the Oconee County Cultural Arts Foundation has been keeping creative life close to the center of town for years. That's the Watkinsville this hoodie is for.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, a clean chest print, and a fit that holds up. Wear it on the Mulberry Covered Bridge Plaza or wherever you end up when you leave.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578600030291,"sku":"13631673293273","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578600063059,"sku":"13632926519654","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578600095827,"sku":"13633891946750","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578600128595,"sku":"13634552820625","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578600161363,"sku":"13635650221563","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578600194131,"sku":"13636023905417","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/88bded5e18efdf42.png?v=1790909182"},{"product_id":"nh-athens-hoodie","title":"Athens Neighborhoodie","description":"\u003cp\u003eAthens does not need an introduction if you have lived it. This hoodie is for the people who have walked under the Arch, packed into the 40 Watt on a Tuesday, and stood in Sanford Stadium when the whole city shook red and black.\u003c\/p\u003e\n\u003cp\u003eThe Classic City has carried that name a long time. This is the garment that carries it on your chest. Heather-gray fleece, a fit that holds up season after season, and a design that reads exactly right to anyone who knows where home is.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578602389587,"sku":"13643936371758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578602422355,"sku":"13644661135761","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578602455123,"sku":"13645524025768","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578602487891,"sku":"13646325765905","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578602520659,"sku":"13647411689965","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578602553427,"sku":"13648536892140","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/9b9dedc5c6d02048.png?v=1790909215"},{"product_id":"nh-five-points-athens-hoodie","title":"Five Points Neighborhoodie (Athens)","description":"\u003cp\u003eFive Points gets its own hoodie. The kind of neighborhood with Avid Bookshop on one end, The Pine Bar on the other, and Jittery Joe's keeping the whole thing running every morning deserves something to wear out of the house.\u003c\/p\u003e\u003cp\u003eThe Milledge Avenue Historic District has set the standard for what a good street looks like in Athens. This hoodie borrows that same no-nonsense confidence. Heather gray, comfortable enough to wear on the walk past Rosella's Garden, built to last longer than most of the storefronts on Lumpkin have been open.\u003c\/p\u003e\u003cp\u003eFive Points locals will know. Everyone else can ask.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578604322899,"sku":"13655085068092","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578604355667,"sku":"13656326339485","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578604388435,"sku":"13657922492702","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578604421203,"sku":"13658276046988","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578604453971,"sku":"13659780342748","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578604486739,"sku":"13660120682671","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/14f859183d62d22c_907fdf2b-ab4a-4e26-9dec-378e8e629702.png?v=1790909250"},{"product_id":"nh-boulevard-hoodie","title":"Boulevard Neighborhoodie","description":"\u003cp\u003eBoulevard has its own pace, and this hoodie knows it. The chest print puts the neighborhood's name where it belongs, front and center, no explanation needed.\u003c\/p\u003e\u003cp\u003eWhether your routine runs through Heirloom Cafe in the morning or ends at Dead Beat Club, the Boulevard Historic District is the backdrop. Wear it on the porch, wear it on the walk. Heather-gray fleece, relaxed fit, made to outlast the seasons the same way the neighborhood does.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578608091219,"sku":"13679435792783","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578608123987,"sku":"13680779570042","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578608156755,"sku":"13681077145663","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578608189523,"sku":"13682503022710","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578608222291,"sku":"13683884913020","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578608255059,"sku":"13684141918930","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/d54be081a004ff2e.png?v=1790909297"},{"product_id":"nh-normaltown-hoodie","title":"Normaltown Neighborhoodie","description":"\u003cp\u003eThis one is for the people who know Normal Hardware by name and can tell you which stool at Hi-Lo is worth taking. Normaltown sits just west of campus on Prince Avenue, and it has always had a little more grit and a little more patience than the rest of Athens.\u003c\/p\u003e\u003cp\u003eThe Kissing Rock crowd, the Athentic regulars, the folks who grab coffee at Sips before the street wakes up. That's who this hoodie is for. Midweight fleece, relaxed fit, built to wear without thinking about it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578612285523,"sku":"13691826297972","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578612318291,"sku":"13692647895172","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578612351059,"sku":"13693449344936","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578612383827,"sku":"13694750619340","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578612416595,"sku":"13695648348461","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578612449363,"sku":"13696637454721","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/a7513d005690944c.png?v=1790909326"},{"product_id":"nh-winterville-ga-hoodie","title":"Winterville Neighborhoodie (Winterville, GA)","description":"\u003cp\u003eWinterville has the Firefly Trail, Peach Pit BBQ, and a park with a disc golf course next to the community garden. It has a country doctors museum and a diner on Main Street, and it is close enough to Athens to know exactly why it is not Athens.\u003c\/p\u003e\u003cp\u003eThis hoodie puts Winterville on your chest in a way that a long-time resident would recognize. Heather gray, built to wear on the trail or off it. For the people who say the name with a grin and mean it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578614317139,"sku":"13703817175983","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578614349907,"sku":"13704677762897","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578614382675,"sku":"13705085924436","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578614415443,"sku":"13706241598429","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578614448211,"sku":"13707467086717","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578614480979,"sku":"13708414171829","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/35deea372eca084d_99ef8c31-0e02-4a92-b093-84ced98f9785.png?v=1790909358"},{"product_id":"nh-commerce-hoodie","title":"Commerce Neighborhoodie","description":"\u003cp\u003eCommerce has kept its downtown standing, and this hoodie keeps the name on your chest. The design pulls from the Commercial Historic District and the civic core around City Hall and Spencer Park, a stretch of Northeast Georgia that longtime residents navigate without a second thought.\u003c\/p\u003e\n\n\u003cp\u003eWear it if you grew up pointing to those old brick storefronts from memory. Heather-gray fleece, relaxed fit, built for the foothills and everything in between.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578615562323,"sku":"13709968153012","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578615595091,"sku":"13710851715286","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578615627859,"sku":"13711788001882","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578615660627,"sku":"13712661403504","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578615693395,"sku":"13713664657448","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578615726163,"sku":"13714967056626","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/f62d230a192e7a3f.png?v=1790909379"},{"product_id":"nh-washington-ga-hoodie","title":"Washington Neighborhoodie (Athens)","description":"\u003cp\u003eThis one is for the people who say Washington and mean Georgia. The design sits on the chest and says what needs to be said: you know this square, you know the Mary Willis Library steps, you know where Ranger Stadium is without looking it up.\u003c\/p\u003e\u003cp\u003eIt is small-town pride worn the way small towns wear it, without making a production of it. Midweight fleece, relaxed fit. Good for the park bench, good for the library, good for wherever the square pulls you next.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003cli\u003eMade to Order, Ships in 7 to 10 Business Days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67578618478675,"sku":"13721786904727","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67578618511443,"sku":"13722217901876","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67578618544211,"sku":"13723422384449","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67578618576979,"sku":"13724080141223","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67578618609747,"sku":"13725448087935","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67578618642515,"sku":"13726554831851","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/dbf2f64c86a4d9bb_5ae04ac0-3c69-4fb1-9b84-a813646b275c.png?v=1790909406"},{"product_id":"nh-winder-hoodie","title":"Winder Neighborhoodie","description":"\u003cp\u003eFort Yargo has been the anchor of Winder weekends for generations. The old depot on Broad Street is still standing. 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The \u003cstrong\u003eRoyston Commercial Historic District\u003c\/strong\u003e has kept Main Street honest for generations, from the old drug stores to Centerfield Coffee Shop to the Royston Drive Inn. That's what's on this hoodie.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, relaxed fit. 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