{"title":"Asheville, NC","description":"\u003cp\u003eFrom West Asheville and Montford to River Arts District and Kenilworth, these are 704 Shop's Asheville Neighborhoodies: one neighborhood per hoodie, in arched varsity lettering on heather gray. Each design is drawn by 704 Shop, a hometown-apparel brand since 2013.\u003c\/p\u003e","products":[{"product_id":"nh-enka-hoodie","title":"Enka Neighborhoodie","description":"\u003cp\u003eThis hoodie claims the west side of Asheville the way Enka always has: without a lot of fuss. The name on your chest traces back to the American Enka rayon plant, a company town that gave Buncombe County families a shared address and a shared story. Enka High School kept the name alive after the plant closed, and the rivalry games against A.C. Reynolds still mean something around here.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, relaxed fit. Built to wear on the valley ground it represents.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570754125907,"sku":"79373262629494","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570754158675,"sku":"79381924318778","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570754191443,"sku":"79398122928949","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570754224211,"sku":"79408604029579","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570754256979,"sku":"79413273626866","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570754289747,"sku":"79428327959006","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/5475b6deb2c31d36.png?v=1790805339"},{"product_id":"nh-kimberly-avenue-hoodie","title":"Kimberly Avenue Neighborhoodie","description":"\u003cp\u003eThe Kimberly Avenue Neighborhoodie is for the north Asheville hillside. E. W. Grove put his name on this part of town more than a century ago, and the neighborhood has held its character ever since: stone and craft at the top, walkable streets below, and the Sunset Trail waiting at the edge of both.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, midweight, built to wear on the mountain or the block. If you know Kimberly Avenue, you know why this one exists.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570754519123,"sku":"79494361051202","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570754551891,"sku":"79503757521400","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570754584659,"sku":"79512499459015","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570754617427,"sku":"79524290892118","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570754650195,"sku":"79530137669228","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570754682963,"sku":"79543924186277","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/cd79264020f9cf62.png?v=1790805366"},{"product_id":"nh-swannanoa-hoodie","title":"Swannanoa Neighborhoodie","description":"\u003cp\u003eThe Swannanoa Neighborhoodie is for the valley, full stop. Owen High put generations of kids through these hills; Beacon Bike Park put the neighborhood on a WLOS headline. The Swannanoa Resilience Hub put everyone's number in everyone's phone when the river came up.\u003c\/p\u003e\u003cp\u003eThis is the hoodie for the people who already know all of that. Heather-gray fleece, mid-weight, broken in fast. Wear it to Grovemont or on the trail. Wear it because you were here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570754715731,"sku":"79555254452522","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570754748499,"sku":"79561686658190","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570754781267,"sku":"79577773873110","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570754814035,"sku":"79583060452502","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570754846803,"sku":"79596573790465","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570754879571,"sku":"79605047094110","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/f7c89b297d843b53.png?v=1790805394"},{"product_id":"nh-candler-hoodie","title":"Candler Neighborhoodie","description":"\u003cp\u003eThe Candler Neighborhoodie is for the people who give directions by Hominy Baptist and know the feed store by name. This is a mountain town that has kept its own identity through a lot of years and a hard storm, and that's worth wearing.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, slightly relaxed fit. The kind of hoodie that earns its place in the rotation and doesn't ask for attention.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570792267859,"sku":"79973216522461","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570792300627,"sku":"79982421508579","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570792333395,"sku":"79996432350627","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570792366163,"sku":"80005484839776","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570792398931,"sku":"80011123961452","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570792431699,"sku":"80028137588803","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/b40e0bf7d49cdbd3.png?v=1790806194"},{"product_id":"nh-west-asheville-hoodie","title":"West Asheville Neighborhoodie","description":"\u003cp\u003eThis one is for the side of the river with a mind of its own. West Asheville earned its reputation block by block along Haywood Road, from the velodrome at Carrier Park to the back booths at Westville Pub. The neighborhood argues about itself in public and keeps showing up at the Tailgate Market on Saturday mornings anyway.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, structured hood, the kind of weight that works year-round in the mountains. Put it on like you've lived here long enough to mean it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570793513043,"sku":"80035915891737","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570793545811,"sku":"80044124025125","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570793578579,"sku":"80053818456675","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570793611347,"sku":"80069428892103","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570793644115,"sku":"80078353194321","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570793676883,"sku":"80089493816903","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/715ada5cc00bd826.png?v=1790806219"},{"product_id":"nh-malvern-hills-hoodie","title":"Malvern Hills Neighborhoodie","description":"\u003cp\u003eThis one starts at \u003cstrong\u003eMalvern Hills Park\u003c\/strong\u003e and follows the \u003cstrong\u003eHominy Creek Greenway\u003c\/strong\u003e out. If you've logged miles on that trail without thinking twice about it, this hoodie already makes sense to you.\u003c\/p\u003e\u003cp\u003eWest Asheville has no shortage of neighborhoods. Malvern Hills is the one with a park it's named after, a creek that runs through it, and a couple of Salvadoran kitchens that put it on the map for the right reasons. Wear it accordingly.\u003c\/p\u003e\u003cp\u003eMidweight fleece. Relaxed fit. Built to move.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570794496083,"sku":"80097334102466","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570794528851,"sku":"80101316055462","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570794561619,"sku":"80116280218636","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570794594387,"sku":"80123601798849","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570794627155,"sku":"80138935394400","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570794659923,"sku":"80146584304645","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/ab73b0d2bc161e57.png?v=1790806259"},{"product_id":"nh-burton-street-hoodie","title":"Burton Street Neighborhoodie","description":"\u003cp\u003eThe Burton Street name on your chest carries weight. This is the neighborhood that built a Peace Garden beside its community center and held its ground through years of highway planning that left the block in limbo.\u003c\/p\u003e\u003cp\u003eE. W. Pearson is remembered here in public, not in a footnote. Community Baptist is still down the street. The Preserve is still at the western edge.\u003c\/p\u003e\u003cp\u003eWear it if you know what the name means.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570795774035,"sku":"80152968016827","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570795806803,"sku":"80161934918436","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570795839571,"sku":"80178264352874","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570795872339,"sku":"80189235190220","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570795905107,"sku":"80192618706808","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570795937875,"sku":"80208858036164","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/7352a389b71b3a4c.png?v=1790806297"},{"product_id":"nh-black-mountain-hoodie","title":"Black Mountain Neighborhoodie","description":"\u003cp\u003eBlack Mountain College scattered painters and poets into these hills in the mid-twentieth century and the town never quite shook that sensibility. This hoodie carries the name of the ridge, the town, and everyone who decided this side of Asheville was the right side.\u003c\/p\u003e\n\n\u003cp\u003eStart on Cherry Street. Finish at Pisgah Brewing. Wear this the whole time. The fleece is midweight, the fit runs true, and the chest print is built to last as long as your reason for being here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570796888147,"sku":"80217753452046","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570796920915,"sku":"80225002145314","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570796953683,"sku":"80231456721291","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570796986451,"sku":"80243796041926","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570797019219,"sku":"80254061162637","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570797051987,"sku":"80260451893868","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/d56a64e996ac77ea.png?v=1790806324"},{"product_id":"nh-mars-hill-hoodie","title":"Mars Hill Neighborhoodie","description":"\u003cp\u003eMars Hill on your chest, Blue Ridge at your back. This hoodie is built for the town that centers itself around a university and a set of front-porch values that have not changed much in decades.\u003c\/p\u003e\n\n\u003cp\u003eThe design calls back to the collegiate roots of the place. Mars Hill University has been the heartbeat of this Madison County hill town since before most of the buildings on Main Street were standing. That history earns the letterman register.\u003c\/p\u003e\n\n\u003cp\u003eHeather-gray fleece, relaxed fit. Wear it to Anderson Amphitheatre, on the Hoffman Trail, or anywhere else that matters to you up here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570835226707,"sku":"82619285488518","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570835259475,"sku":"82625183904650","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570835292243,"sku":"82632163552470","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570835325011,"sku":"82642916595905","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570835357779,"sku":"82652198217239","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570835390547,"sku":"82661724256718","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/233e97a4537d2afe.png?v=1790807979"},{"product_id":"nh-fletcher-hoodie","title":"Fletcher Neighborhoodie","description":"\u003cp\u003eFletcher doesn't need to announce itself. If you know, you know: every fall the NC Mountain State Fair turns this corner of Western NC into the region's front yard, and the rest of the year Blue Ghost Brewing handles the gathering just fine.\u003c\/p\u003e\u003cp\u003eThis hoodie is cut for the people who count the I-26 exit as home. Heather-gray fleece, a relaxed fit that holds up, and Fletcher's name on the chest where it belongs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570835652691,"sku":"82732720385269","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570835685459,"sku":"82749531126473","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570835718227,"sku":"82750150489460","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570835750995,"sku":"82762540816893","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570835783763,"sku":"82775981540512","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570835816531,"sku":"82785938844979","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/a1fa930e3c6aa7db.png?v=1790808005"},{"product_id":"nh-sand-hill-hoodie","title":"Sand Hill Neighborhoodie","description":"\u003cp\u003eSand Hill on the chest. The west side of Asheville on your back.\u003c\/p\u003e\u003cp\u003eThis is the neighborhood that runs on showing up: free meals at Sand Hill Kitchen, Friday nights at Buncombe County Sports Park, a pint at Wicked Weed West when the week is done. The hoodie puts the name where it belongs, worn by someone who knows these streets without a map.\u003c\/p\u003e\u003cp\u003eHeather-gray fleece, midweight and broken-in feeling from the first wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnisex, Fits True to Size\u003c\/li\u003e\n\u003cli\u003e10 oz Cotton\/Polyester Fleece\u003c\/li\u003e\n\u003cli\u003eSelf Faced Hood Lining\u003c\/li\u003e\n\u003cli\u003eSplit stitch double needle sewing on all seams\u003c\/li\u003e\n\u003cli\u003eMachine Wash Cold, Hang Dry for longest life\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Stakes","offers":[{"title":"Grey Heather \/ S","offer_id":67570836111443,"sku":"82858078938560","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ M","offer_id":67570836144211,"sku":"82861457042882","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ L","offer_id":67570836176979,"sku":"82875347278581","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ XL","offer_id":67570836209747,"sku":"82881033965013","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 2XL","offer_id":67570836242515,"sku":"82892751136817","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather \/ 3XL","offer_id":67570836275283,"sku":"82901729877518","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/5359\/files\/017c0a16499936f4.png?v=1790808031"},{"product_id":"nh-canton-hoodie","title":"Canton Neighborhoodie","description":"\u003cp\u003eCanton earned the name Papertown, and this hoodie carries it. The Pigeon River mill shaped this town's identity for generations, and that weight doesn't wash out. Papertown Coffee knows it. The lines at Berm Park know it. The crowd at BearWaters knows it.\u003c\/p\u003e\u003cp\u003eWear this on the Papertown Express trails or walking the main stretch past the old A\u0026amp;P. 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Glenns Creek Greenway at your back door, Weaver Park a short walk up the path, and Luella's BBQ close enough to make it a plan.\u003c\/p\u003e\u003cp\u003eThis is a small neighborhood with a clear sense of itself, and this hoodie is for the people who already know that. 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