We're pleased to help debut the new brand identity for the Charlotte 49ers athletics and officially join the family in an ongoing partnership. 

Niner Nation’s bold new look is here.

The new logo was revealed June 23, 2020 and signifies the launch of a new era for the Charlotte 49ers. The athletics program, like the University and the city it calls home, has seen immense growth and vibrancy nurtured over the last decade plus, and the 49ers’ new mark champions that momentum and drives home the program’s connection to the city.

Designed by an alumnus with deep Niner roots, the All-in C brings the iconic Niner pick into the C, reinforcing the connection between the city and its team and the team’s stake in its community. The active stance and beveled edges (tilted 9 degrees forward) signify momentum and action — it’s leading the way — just like the university, the athletic programs, the coaches, the student athletes and the fans it represents.


19 products